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Документ Відкритий доступ An innovative mechanism for managing the development of advertising content on educational platforms(AD ALTA-Journal of Interdisciplinary Research, 2022) Makatora, Dmytro; Lytvyn, Oleg; Makatora, Alona; Zenkin, MykolaThe current situation with the quarantine regime and measures aimed at combating COVID-19 has led to the intensification of the development of educational platforms by the private and public sectors, as well as scientific and public ones. The purpose of the academic paper lies in studying the features of the innovative management mechanism for developing advertising content on educational platforms. Methodology. The present research uses content analysis and statistical analysis to investigate the market of educational platforms and the services they offer. The research was conducted based on the content analysis of educational platforms. The authors studied the content structure, basic channels, methods, and tools for promoting educational platforms. Results. Digital technologies are a decisive factor in the success and promotion of advertising content of educational platforms, which, under the condition of their optimal combination, provides significant competitive advantages. Digital marketing of educational platforms is a comprehensive approach to promoting services, its products in the digital environment and it also covers offline consumers. Digital marketing makes it possible to integrate numerous technologies for content promotion (social, mobile, web, CRM systems, etc.) with sales and customer service, ensuring constant high-quality communication between the advertiser and the end users of educational services. Digital marketing is based on analyzing data about users, their behavior, penetrating traditional types of communications and ensuring the achievement of the target audience. Digital marketing involves personalization, which strengthens the impact of marketing tools on the target audience – users of educational services.Документ Відкритий доступ Analysis of key performance indicators of Ukrainian and global printing companies(AD ALTA-Journal of Interdisciplinary Research, 2023) Makatora, Dmytro; Makatora, Alona; Zenkin, Mykola; Mykhalko, AnastasiiaThe activities of Ukrainian and global printing companies have many common features. However, in the context of geopolitical challenges and economic turmoil, appropriate strategic development and management efficiency are essential to ensure favorable prospects for the printing industry. An important area of research is to assess the peculiarities of digital technologies' impact on printing enterprises' activities, as well as to ensure their competitive advantages. The article analyzes the main indicators of printing enterprises' development, as well as the aspects that affect the efficiency of their activities. In addition, the author considers several geographical factors, integration into relevant commodity markets, and the possibility of using diversified supply chains. The peculiarities of the printing enterprises' formation in Ukraine and globally are related to the crisis period. It was caused by the spread of the coronavirus pandemic and the war in Ukraine, which triggered crisis processes in the economy and business sector. The issue of ensuring effective information technologies and creating prospects for the development of printing enterprises is a crucial task. Therefore, it is based on the analysis of their performance indicators in recent years. The paper outlines the key principles of the functioning of a printing enterprise, the specifics of digitalization and integration into the international market. Also, it defines the essential functions to be used in a dynamic market in a crisis. The research findings indicate the current practice of improving the quality of corporate strategy by diversifying it, improving the quality of digital technologies, and creating special concerns and industrial associations of the printing industry to ensure its livelihood. This study can be helpful for restoring the printing industry in Ukraine and for further analytical research on the peculiarities of global printing enterprises' operations.Документ Відкритий доступ Communication Standards in Client Relations: Checklists for Publishing and Printing Project Managers(НДЦ індустріальних проблем розвитку НАН України, Харківський національний економічний університет ім. С. Кузнеця, 2025-12-31) Makatora, Alona; Makatora, Dmytro; Kubanov, RuslanThe article addresses the issue of forming and implementing communication standards in client relations of publishing and printing companies operating in a modern competitive environment. It is emphasized that the quality of communication between managers and clients is a determining factor in a company’s success, as it directly affects project deadlines, budget performance, and the organization’s reputation. The lack of systemic approaches to communication leads to misunderstandings, conflicts, and client loss, which is particularly critical for small enterprises with limited resources. The aim of the study is to develop and substantiate a system of communicative checklists as a practical tool for project managers, enabling the standardization of interaction processes, reduction of conflict levels, and improvement of customer service quality. The methodological framework combines systemic, activity-based, and communicative approaches, as well as methods of analysis and synthesis of scientific sources, comparative analysis of international ISO standards and corporate regulations, case studies, and empirical monitoring. The study summarizes contemporary research on corporate culture, the development of soft skills, and the application of neuro-linguistic programming (NLP) in management. It is shown that international ISO standards (9001, 14001, 45001) provide a formalized quality management system and transparency of communication processes; corporate regulations shape interaction culture and company identity; and the development of soft skills (emotional intelligence, active listening, negotiation skills) enhances managerial efficiency. Hybrid models that combine formal standards with psychological tools create a comprehensive approach to communication management. The practical part of the study is implemented using the example of a small publishing and printing company, where a system of communicative checklists was introduced in several stages: problem diagnosis, manager training, checklist development and application, and result monitoring. Empirical data confirmed the effectiveness of the proposed methodology: the number of client complaints decreased by 25–40%, the share of repeat clients increased by 10–15%, the level of satisfaction with communication rose by 20–25%, and the number of new orders grew by 20–30%. The article also presents applied tools for managers: the mini-card “Stop – Clarify – Agree” and the pocket card “5 Steps of Communication”, which enable rapid responses to conflict situations, stress reduction, and consistency of actions. These tools combine formal standards with psychological techniques, making communication more flexible, empathetic, and result-oriented. Thus, the study demonstrates that introducing a system of communication standards and checklists in publishing and printing companies is an efficient means of improving the quality of client relations, reducing conflict, and building competitive advantages. The results have practical significance for small and medium-sized enterprises seeking to ensure the stability of their client base, growth in orders, and a positive image in the printing services market.Документ Відкритий доступ Developing and applying communicative NLP rapport in the managerial practice of publishing and printing companies: a methodological perspective(Khmelnytskyi National University, 2025) Makatora, Alona; Makatora, Dmytro; Kubanov, RuslanThe article examines the methodology for the formation and application of communicative NLP rapport as a tool for enhancing the effectiveness of a manager’s professional activity in a publishing and printing company. The relevance of the study is determined by the growing need to improve managerial communication in the context of a dynamic production environment, where the quality of interpersonal interaction directly influences project outcomes, customer loyalty, and staff motivation. The study analyzes contemporary scientific sources that highlight the role of rapport as a technique for building trust, emotional connection, and alignment in managerial practice. Particular attention is paid to neuro linguistic programming (NLP) as a methodological foundation for developing the communicative competence of managers. The key NLP rapport techniques – mirroring, calibration, pacing, and reframing – have been identified, along with their adaptation to the specifics of the publishing and printing sector. It is noted that in the professional activity of a manager in a publishing and printing company, communicative NLP rapport can be effectively applied in a number of typical situations. For example, during the coordination of a technical layout with a designer, when it is important to quickly establish emotional contact and avoid conflicts. In communication with a dissatisfied client, rapport enables the reduction of tension and redirects the dialogue into a constructive channel. During coordination between the printing department and the editorial office, rapport techniques facilitate the precise transmission of instructions and reduce the number of revisions. In internal meetings, rapport helps the manager create an atmosphere of trust, which enhances motivation and team engagement. The article proposes an original model for implementing communicative NLP rapport, which includes staff training stages, the development of internal checklists, the use of a communication effectiveness assessment matrix, and regular coaching sessions. Economic efficiency modelling of the methodology implementation has been carried out, demonstrating a reduction in losses due to communication errors, shorter order coordination times, increased repeat client requests, and improved emotional climate within the team. The results of the study confirm the feasibility of integrating communicative NLP rapport into the system of professional training for managers, as well as into internal standards of personnel management and customer service. The proposed methodology can be adapted to other sectors of small business where interpersonal communication is a critical success factor. The article has practical value for executives, HR specialists, business trainers, and scholars who explore the humanistic aspects of management. Keywords: communicative rapport, neuro-linguistic programming (NLP), professional communication, management in the publishing and printing industry, emotional intelligence, managerial interaction, customer loyalty, interpersonal trust, communication effectiveness, managerial process modelling.Документ Відкритий доступ Information and communication technologies as a tool for increasing the efficiency of printing companies’ economic activity(Хмельницький національний університет, 2024) Makatora, Alona; Makatora, Dmytro; Zenkin, Mykola; Kubanov, RuslanIn order to increase the efficiency of economic activity of printing companies, the authors of the study have identified the following features and promising directions: reorientation of management tasks for the development of printing companies in order to ensure their competitiveness; determination of strategic directions of development of printing companies; optimisation of the appropriate level of information, resource and organisational support of printing companies for the successful implementation of development strategies; diversification of activities of printing enterprises; corporatisation of printing enterprises; ensuring investment development of printing industry enterprises. The implementation of strategies aimed at optimising processes, reducing costs, using advanced technologies and increasing the efficiency of interaction with consumers is the reorientation of management tasks for the development of printing companies in order to ensure their competitiveness. The strategic directions for the development of printing companies include: European integration, improvement of product quality in accordance with international standards, use of information technology to optimise production processes, innovation, expansion of production links, environmental friendliness and solving the problem of qualified personnel. The successful implementation of development strategies depends on optimising the appropriate level of information, resources and organisational support for the activities of printing companies. Information support is concerned with determining strategic directions through the analysis of internal and external information. The focus of resource support is on the efficient management of resources for the achievement of production efficiency. Organisational support involves creating an effective structure and motivating staff. Diversifying printing businesses in the current environment requires adopting the latest technologies and using information and communication technologies. This makes it possible to expand the range of products, increase the efficiency of production, optimise management and improve customer relations. The corporatisation of printing companies is important for business development, enabling companies to consolidate, implement large projects and expand markets. The integration of ICT contributes to the optimisation of production processes, the improvement of management efficiency and the creation of competitive advantages for printing companies. Using ICT in the printing industry plays a key role in increasing the attractiveness of companies to invest. The integration of ICT enables the optimisation of internal processes. It reduces costs, develops innovation and attracts new investors.Документ Відкритий доступ Information and Communication Technologies as a Tool for Interaction Between Strategic and Operational Management in Printing Companies(Державний університет «Одеська політехніка», 2024) Makatora, Alona; Makatora, Dmytro; Zenkin, Mykola; Kubanov, RuslanThe study confirms the key role played by information and communication technologies and business strategies in supporting the interaction between the strategic management and the operational management in a printing company. The overall conclusion is that the effective management of printing companies requires the integration of information and communication technologies with business strategies. In general, in order to improve business efficiency, optimise production processes and enhance product quality, the use of ICT in the management of printing companies plays an important role. The integration of human resources, customer relationship management and enterprise resource planning systems with the enterprise information management system allows the creation of a holistic and efficient management system that contributes to the achievement of the company’s strategic goals. Using such systems helps companies to be competitive, ensures optimising business processes and has a positive impact on their performance. Keywords: information and communication technologies, printing company, strategic and operational management, business processes, operational strategies, production reorientation, production stabilisation, full specialisation, production uniqueness, diversification, production modification.Документ Відкритий доступ Information and communication technology as a tool for increasing competitiveness in the printing industry(Сумський національний аграрний університет, 2024) Makatora, Alona; Makatora, Dmytro; Kubanov, RuslanThe study defines the role of information and communication technologies in the economy of the XXI century. It identifies the relationship between increasing competitiveness and the development of information and communication technologies in a printing company. The authors suggest that the basis for ensuring the competitiveness of a printing company is the actualisation of the role of information and communication technologies in the printing industry, as well as the following aspects of activity: automation and digital technologies; production of personalised printed products; use of electronic communication systems; application of information technologies that allow creating innovative printed products with complex design. The authors draw attention to the fact that it is important for the management to take into account potential problems when introducing innovations based on optimising the use of a complex of information and communication technologies in a company. Careful planning, analysis and assessment of possible consequences of implementation, openness to change and readiness for continuous improvement are general recommendations for the management of a company. In the view of the team of authors, particular attention should be paid to the ways in which technologies can contribute to the design and production of print products: 3D printing: using 3D printing technologies to create unique objects and parts that would be difficult or impossible to produce in any other way; Augmented Reality (AR): using AR to design printed products allows the creation of interactive elements that can interact with consumers’ smartphones or tablets; interactive QR codes: embedding QR codes in printed products allows consumers to quickly obtain additional information about a product or company by following a link or scanning a code; The article concludes that information and communication technologies open up new opportunities for the development of the printing industry, helping companies to adapt to rapidly changing market conditions and meet the needs of modern consumers.Документ Відкритий доступ Mathematical study of the influence of knife geometry with arc-like cross-sectional shape on the process of longitudinal felt cutting(Сумський національний аграрний університет, 2022) Makatora, Dmytro; Makatora, Alona; Zenkin, MykolaA promising study is the design and improvement of machines for longitudinal cutting of materials with minimal energy costs to perform the technological process of cutting due to the geometry of the cutting tool. The article considers the issues of reducing energy costs for the process of longitudinal cutting when using a knife blade with an arcuate cross-section. The analysis is carried out, the effective method of the analysis of influence of size of a backlash between generators of transporting rollers and size of distance from a vertical axis of rotation of transporting rollers to an edge of a knife blade with an arc-shaped cross section on the total size to determine the necessary settings in the machine of longitudinal cutting for felt, as well as to verify the reliability of analytical and experimental models of the process of longitudinal cutting with a knife with an arcuate cross-sectional shape. To determine the total amount of losses during longitudinal cutting of the material and the number of losses due to friction of the material on the face of a fixed knife with an arcuate crosssectional shape, as well as linear cutting force, a two-factor experiment was conducted for the study model. The obtained regression equations describe the total amount of losses during longitudinal cutting of the material and the number of losses due to friction of the material on the face of a stationary knife with an arcuate cross-section, suggest the adequacy of analytical and experimental models made earlier. Also make the necessary adjustments, namely, to adjust the degree of compression of the material and set the edge of the knife blade relative to the vertical axis of the transport rollers to reduce friction losses on the edge of the knife, which in turn reduces energy costs for longitudinal cutting. Comparing the total values of losses in the longitudinal cutting of the material of a knife with one-sided sharpening and a knife with an arcuate cross-section, allows you to talk about the feasibility of using a knife with an arcuate cross-section, which will reduce energy costs for the process.Документ Відкритий доступ Mechanism for the development of publishing houses' innovation potential(EDITORIAL PRIMMATE SAS, 2022) Makatora, Dmytro; Makatora, Alona; Zenkin, Mykola; Kovalоv, Yuriі; Pleshko, SergeyThis article aims to analyze the theoretical foundations of trends and directions of the publishing and printing industry and to develop a mechanism to optimize the innovation potential of one of the printing industry enterprises. The article substantiates the role and importance of the publishing and printing complex as an essential part of the country's industry, and the basis for the material embodiment of information flows in all spheres of the economy. In particular, it is noted that this industry has significant social importance. Its level of development is a kind of indicator of the country's socio-economic situation. The concepts and economic essence of the innovative potential of the printing enterprise are disclosed, the components of this issue are defined, and the review of trends in the development of the printing industry in different countries of the world is carried out. The priority areas of the enterprise MPS "TYPE" were analyzed, the evaluation of the degree of formation of factors of effectiveness of its development was carried out, and we built the scheme of the mechanism of analysis and optimization of the innovative potential of the printing industry enterprise on the example of the company as mentioned earlier. According to the research results, it is proposed to consider the possibility of enterprise participation in both vertical and horizontal associations of enterprises with a significant number of participants.Документ Відкритий доступ Methodological framework of customer orientation in a modern printing company(Видавничий дім "Гельветика", 2026-04-14) Makatora, Alona; Makatora, Dmytro; Kubanov, RuslanThe article examines the methodological framework of customer orientation in a modern printing company, which is formed through the integration of classical management concepts and advanced technologies. It is demonstrated that under conditions of increasing competition and rapid market changes, traditional management models fail to ensure an adequate level of efficiency and customer loyalty. The necessity of developing an integrative system that combines the CRM approach, the concept of Total Quality Management (TQM), Lean management, innovation management, and corporate social responsibility (CSR) is substantiated. The results of the study indicate that the comprehensive implementation of customer-oriented strategies in combination with technological innovations enables printing enterprises not only to meet modern market requirements but also to form a stable system of relationships with customers, which is a key factor of success in the twenty-first century.Документ Відкритий доступ Methodological toolkit of a printing company project manager: managing interpersonal conflicts(Khmelnytskyi National University, 2026) Makatora, Alona; Makatora, Dmytro; Zenkin, Mykola; Karpeshko, Andrii; Kubanov, RuslanThe article is devoted to the study of managing interpersonal conflicts in printing companies as a key issue of modern management. The printing industry is characterized by high dynamics, strict production deadlines, significant financial risks, and constant interaction among various professional groups – editors, designers, technologists, marketers, and clients. Under such conditions, conflicts arise regularly and may have both constructive and destructive effects. Traditional approaches, which were largely limited to “firefighting” or suppressing disputes, have proven insufficiently effective, as they fail to take into account the psychological aspects of interaction, the emotional responses of participants, and the systemic causes of recurring conflicts. The purpose of the study is to develop and substantiate a system for managing interpersonal conflicts in printing companies that integrates contemporary psychological, communication, and organizational management methods. The methodological framework is based on systemic, cognitive-behavioral, and human-centered approaches, which makes it possible to integrate psychological, organizational, and economic tools into a unified management model. The study employs a comparative analysis of modern methods, including the “conflict as a resource” strategy (Positive Conflict), interest-based negotiations (Harvard Negotiation Project), the cognitive-behavioral approach, EQ management, facilitation, coaching, and nonviolent communication. The article synthesizes the key competencies of a manager that directly affect the economic efficiency of an enterprise. These competencies are transformed into tangible benefits for the company – from reducing costs and downtime to improving product quality and strengthening client trust. In particular, competencies related to working with clients and contractors generate the greatest economic effect, whereas facilitation and the “conflict as a resource” strategy ensure strategic development and innovation. Conflict prevention through communication is also essential, as it promotes process transparency and reduces the number of crisis situations. The practical orientation of the study is realized through examples of printing projects in which conflicts arise due to differing professional perspectives, tight deadlines, and financial risks. It is demonstrated how the application of brainstorming, clarifying questions, collaborative modelling, or interest-based negotiations makes it possible to transform disputes into a source of innovative solutions. This proves that conflict can be not only a point of risk but also a point of growth for a company, stimulating creativity, competence development, and the formation of a culture of trust. In summary, the article argues that effective management of interpersonal conflicts in printing companies should be multi-level: from emotional stabilization to the systemic elimination of root causes, from interest-based negotiations to using conflict as a resource for innovation. The proposed model provides a dual outcome: economic benefits in the short term and strategic value in the long term – namely, the development of a culture of collaboration, innovation, and professional maturity within the team.Документ Відкритий доступ Organizational and Economic Mechanism of Improving Energy Costs in the Technological and Process Constant of the Printing Industry(Vytautas Magnus University Agriculture Academy, 2024-12-16) Makatora, Dmytro; Makatora, Alona; Zenkin, Mykola; Mykhalko, Anastasiia; Shostachuk, OleksandrThe printing sphere of economic activity refers to energy-consuming industries, which determines the implementation of an organizational and economic mechanism for improving the use of energy costs in technological processes. The purpose of the study is tojustify the organizational and economic mechanism of improving energy costs in the technological and process constant of the functioning of business structures in the printing industry based on the identification of the key features and structural components of the development, taking into account specific features. The feasibility of developingan organizational and economic mechanism for improving energy costs in the technological and process constant was proven by the analysis of the global investment trends in the projects onenergy-efficient technologies. The problems of ensuring the improvement of energy costs at production enterprises are highlighted in the research. The key aspects of the functional focus of the organizational and economic mechanismfor improving energy costs in the direction of optimizing the energy potential of enterprises in the printing industry have been studied. The principles of the functioning of the organizational and economic mechanism for improving energy costs in the technological and process constant of the functioning of entrepreneurial structures in the printing industry are substantiated. The managerial components of the organizational and economic mechanism for improving energy costs of enterprises in the printing industry are singled out. The organizational and economic mechanism for improving energy costs in the technological and process constant of the functioning of entrepreneurial structures in the printing industry is proposed.Документ Відкритий доступ Positive mood as a productivity factor: a project management methodology for printing companies and its economic feasibility(Khmelnytskyi National University, 2026-04-30) Makatora, Alona; Makatora, Dmytro; Kubanov, RuslanThe article addresses the problem of ensuring a positive mood among employees of a printing company as a strategic resource that links personnel’s psychological well-being with the enterprise’s economic efficiency. In contemporary conditions of intense competition, digital transformation, and constant stress, employees’ emotional state becomes a decisive factor in productivity, accuracy of task performance, and the stability of production processes. A positive mood is increasingly viewed not as a by-product of a comfortable work environment but as a key factor of a company’s competitiveness. The purpose of the study is to provide a scientific justification and practical modelling of a methodology for ensuring a positive mood among employees of a printing company, based on the integration of three areas: adaptation to negative emotions through the theory of micro-hobbies, the application of time-management techniques, and the development of self-motivation. The methodology is theoretically grounded in cognitive-behavioural psychology and concepts of self-regulation and intrinsic motivation, and in practice it is manifested in a 10-15% increase in productivity, a 15-20% reduction in staff turnover, and a 20-25% saving of resources. The methodological framework of the study is defined by an interdisciplinary approach that combines psychological, pedagogical, and economic concepts. The research employs analysis and synthesis of scientific sources, comparative analysis of practices of global and Ukrainian companies, systematization of cases from the printing industry, and economic modelling of effectiveness. Practical research tools include tables, checklists, and step-by-step plans for project managers. The results of the study demonstrate that the implementation of the methodology provides a dual effect: maintaining employees’ emotional balance and generating economic benefits for the company. In particular, adaptation through micro-hobbies enables rapid restoration of internal balance and reduces the number of conflicts; time management ensures a structured working day and timely order fulfilment; self-motivation activates employees’ internal resources and supports their energy and confidence. The methodology is of particular importance for project management in a printing company, where accuracy, timeliness, and team interaction are critically important. It helps the project manager ensure process stability, avoid deadline failures, and increase the team’s level of creativity. In the long term, the methodology contributes to the formation of a corporate culture focused on supporting emotional well-being, mutual trust, and innovativeness. Thus, the study proves that employees’ positive mood is not only a psychological factor but also a strategic resource that ensures the sustainable development of a printing company, its economic efficiency, and its competitiveness in the market.Документ Відкритий доступ The analysis of printing equipment manufacturing(AD ALTA-Journal of Interdisciplinary Research, 2022) Zenkin, Mykola; Makatora, Dmytro; Ivanko, Andrii; Makatora, AlonaPrinted materials, including books, illustrated magazines, advertising materials, posters, and consumer product packaging, are an integral part of today’s global economy, science, and culture. Modern printing equipment, supplies, and new technologies allow the creation of a wide assortment of printed products – from exclusive printed, electronic or combined editions, high-quality advertising posters, or brochures to creative packaging with a complex design. Originality, exclusivity, and prestige can be given to printed products using hybrid and ultraviolet technologies, elaborate engraving, metallic color treatment, coloring with traditional, matte, and shimmering varnishes, etc. The efficient functioning of printing equipment companies is a fundamental component of global economic development. Therefore, it deserves thorough research to optimize the development of printing equipment manufacturers. This article aims to analyze the features of manufacturing and the main trends in the printing machines production in the world. During the research, we used the bibliographic method to study the scientific literature on the use and manufacture of printing equipment, as well as general scientific methods (analysis, synthesis, deduction, induction, generalization) for helpful clarification of individual aspects of manufacturing equipment for the printing industry. According to the study results, we achieved the following tasks: ‒ identified the most well-known manufacturers of printing equipment; ‒ outlined production trends in the printing industry; ‒ considered the location of publishing industry enterprises in the world countries; ‒ assessed the distribution of printing equipment production by types of machines and the demand for offset printing machines in different countries.Документ Відкритий доступ Use of the eq-management concept in client interaction as a professional-applied guideline for a printing company project manager(Видавничий дім "Гельветика", 2026) Makatora, Alona; Makatora, Dmytro; Kubanov, RuslanThe study systematizes the main elements of EQ-management (self-awareness, self-control, motivation, empathy, social skills, adaptability, and conflict competence) and demonstrates their practical application in the printing industry. Based on case studies, it is proven that the use of these elements enables managers to transform conflict situations into a resource for development, reduce the risk of escalation, optimize costs, and build long-term customer trust. Effective EQ-management techniques are summarized separately, including active listening, emotional validation, “I-messages,” reframing, clarification questions, empathic reflection, adaptive style, and constructive facilitation. The top three techniques that form the core of practice are identified: active listening combined with emotional validation, clarification questions combined with reframing, and facilitation with win-win negotiations.Документ Відкритий доступ Using ICT in printing: economic transformation, evolution and prospects(ВИДАВНИЧИЙ ДІМ «ІНЖЕК», 2023) Makatora, Alona; Makatora, Dmytro; Kubanov, RuslanThe purpose of the study is to determine the peculiarities of the use of information and communication technologies in the printing industry; to substantiate the feasibility of technological transformation in terms of the prospects for economic development of the selected industry. Processing of primary data to provide the user with the necessary information is the main task of using information technology in the printing industry. Three main blocks – knowledge base, decisionmaking and intellectual interface – make up the structure of an intelligent printing system. In terms of decision-making, an intelligent printing system is defined as an information and computer system with artificial intelligence that solves problems without human intervention, in contrast to an intelligent system where the operator is involved in the decision-making process. The following types of intelligent systems are identified: intelligent information systems, expert printing systems, computational and logical systems, hybrid intelligent systems, reflex intelligent systems. It is noted that taking into account market trends, adapting to the environment and quickly adjusting their development strategy to occupy their niche in the market is important for the successful functioning of publishing and printing companies. According to the authors, this is possible based on using ICT in printing. Integrating modern technologies into the printing industry can positively influence efficiency and competitiveness. Adopting digital technologies will allow printing companies to be more flexible and respond quickly to changing market conditions, which is important for its development. In conclusion, it can be said that information and communication technologies have a great potential for the transformation of the printing industry in Ukraine. Companies will be able to automate and optimise production processes, reduce costs and improve product quality through the introduction of modern technologies. In addition, by introducing new print formats and creating specialised products for the digital market, the development of information technology will expand the range of services. According to the authors, this approach will help Ukrainian companies to compete internationally and take their products to new markets, helping to develop the whole industry. In addition, there will be a stimulus for innovation and the development of new services, which in turn will contribute to the growth of the industry as a whole.Документ Відкритий доступ Using Information Technologies to Manage Printing Production: Integration and Optimisation Based on the System-Process Approach(ВИДАВНИЧИЙ ДІМ «ІНЖЕК», 2024) Makatora, Alona; Makatora, Dmytro; Zenkin, Mykola; Kubanov, RuslanTaking into account the characteristics of the system-process approach, the study considers the importance of the use of information technologies in the management of the production of printed products. The information structure is considered to be an organised system for collecting, processing, storing and distributing the necessary information required for management decision making. This structure aims to ensure that the information is available, accurate and relevant, which is required to manage the production process. By considering the interrelationships of all elements of the production process and establishing optimal information exchange procedures to achieve management objectives, the system-process management approach is used. This helps to improve coordination between the company’s departments. It also reduces production time and increases the level of quality and productivity. A wide range of tasks, from order processing and preparation of production documentation to control and analysis of production results, are involved in the creation of a company’s management information structure. Production planning, customer invoicing and scheduling of production processes are also important aspects of management. They help to ensure an efficient production process and customer satisfaction. A comprehensive system of information and management components is used to create and use an information structure for managing the production of printed products based on a system-process approach. These components include information technology, production process management systems, and logistics process management systems. The aim is to automate and optimise production processes in the printing industry. In particular, it is possible to optimise the processes of interaction between customers and producers through the development of print production using information technologies and automated management systems. This helps to improve the quality of the service and to make management decisions on a more informed basis. The study notes that effective operational management of receiving orders in the printing industry is critical to running a successful business. Key elements of this process include the proper collection and management of information. Initial data plays an important role in order acceptance and fulfilment, such as customer requirements, requirement structure, financial conditions and order volume. This information enables you to communicate effectively with customers, understand their needs, and estimate profitability and cost to produce. Key aspects of production management include responding quickly to changes in demand, optimising processes and fulfilling orders on time. In order to maintain the efficient functioning of the company, it is important that the data is current, updated and accessible to all parties involved in the process. It is concluded that a properly organised information structure based on the system-process approach is an important component of successful print production management. It contributes to the optimisation of work processes and increases the productivity of the company. Keywords: management of printing production, information technologies, information structure, system-process approach, management decision, economic development, competition.