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Документ Відкритий доступ A Coordination Mechanism for Parallel Learning between Higher Educational Institutions in Different Countries Worldwide(Sciedu Press, 2023) Makatora, Dmytro; Zenkin, Mykola; Mykhalko, Anastasiia; Kovalоv, Yuriі; Pleshko, SergeyEducational institutions are a unique system, much more complex than other areas of economic and social life (security, transportation, communications), as it is closely linked to all industries, as well as spiritual and material aspects of both the past and the present. Each country has its mechanism for organizing its educational system. The most powerful initiators of changes in the education system are not its problems or needs but external factors, primarily priorities and requirements for education and upbringing that arise in connection with the country’s inclusion in the common movement of the world community, changes in production, culture, social and security spheres, etc. Therefore, all trends in higher education take into account, on the one hand, the priorities of preserving the cultural diversity of national educational systems and, on the other hand, the tasks of improving international cooperation, student mobility, and employment in the international community. In the course of the research, systemic-structural, comparative, logical, and linguistic methods, analysis, synthesis, induction, deduction, abstraction, and idealization in the processing of scientific information were applied to study and process materials on parallel learning between HEIs around the world. During the research, the most important trends in the study of issues related to parallel learning in higher educational institutions around the world have been outlined. Moreover, based on the questionnaire survey results, the standpoint of university heads and teachers, as well as scholars studying the mechanisms of higher education in different countries of the world, on certain practical aspects have been revealed.Документ Відкритий доступ Adapting architectural and construction companies to european norms and standards: recommendations and a step-by-step transition algorithm(Київський національний університет технологій та дизайну, 2025) Kubanov, Ruslan; Makatora, Dmytro; Mykhalko, AnastasiiaThe article is devoted to the theoretical and applied foundations of adapting architectural and construction companies to European norms and standards in the context of Ukraine’s strategic integration into the single economic, technical, and institutional space of the EU. The relevance of the study has been substantiated in connection with increasing regulatory pressure, requirements for operational transparency, digital transformation, and corporate social responsibility. Considering global challenges such as climate change, resource vulnerability, and sustainable development imperatives, the article emphasizes the need for a systematic approach to reforming the managerial, technical, organizational, and social subsystems of an architectural and construction company. It has been determined that the key frameworks for modernization are unified standards (EN Eurocodes, CPR, ISO 9001, ISO 14001, ISO 45001) and advanced construction concepts (nZEB, ESG, BIM, digital object passports). The scientific apparatus of the article presents a nine-stage algorithm for transitioning to European standards, which includes an audit of the current state, roadmap development, regulatory adaptation, digitalization, personnel transformation, institutional integration, quality certification, ESG implementation, and monitoring mechanisms. Each stage is accompanied by practical recommendations focused on gradual implementation of changes and effective use of internal and external resources. The methodology proposed by the authors is based on an interdisciplinary approach – the integration of architectural theory, ecological economics, digital engineering, risk management, and organizational psychology. Special attention is given to eight key areas of improvement. In the field of regulatory compliance, the focus is on the implementation of EN Eurocodes and CPR, which ensures access to European tenders and increases the investment attractiveness of the company. In the area of energy efficiency, the advantages of implementing certified solutions (BREEAM, LEED, nZEB concepts) are substantiated, as they reduce operational costs, increase market value of assets, and meet the environmental criteria for financing. Digital transformation is addressed through the integration of BIM, ERP/CRM, digital passports, and IoT systems, which enhance the accuracy, transparency, and interconnectivity of project and operational departments. Risk and performance management is presented as the implementation of financial modelling tools (NPV, IRR, CBA, sensitivity analysis), allowing for the optimization of managerial decision-making processes and increased project attractiveness for investors. Systemic personnel transformation, described as a separate improvement line, includes staff certification, introduction of an internal culture of continuous learning, and participation in international educational programs. Institutional integration is outlined through the establishment of partnerships with municipalities, academic institutions, civil society organizations, and European platforms (Horizon Europe, EU BIM Task Group, etc.). The area of quality management and certification emphasizes the gradual implementation of ISO 9001, 14001, and 45001, which enhance the organizational maturity of the company and expand opportunities for participation in international projects. The final area is ESG orientation: implementation of sustainable development principles, inclusivity, transparent reporting, and social responsibility. The methodological basis of the study is formed using system-structural analysis, bibliometric review of publications (Web of Science, Scopus), benchmarking, SWOT analysis, empirical modelling, and logical-inductive synthesis. This made it possible to combine scientific theoretical conclusions with practical tools for their implementation in the management practice of an architectural and construction company.Документ Відкритий доступ Analysis of key performance indicators of Ukrainian and global printing companies(AD ALTA-Journal of Interdisciplinary Research, 2023) Makatora, Dmytro; Makatora, Alona; Zenkin, Mykola; Mykhalko, AnastasiiaThe activities of Ukrainian and global printing companies have many common features. However, in the context of geopolitical challenges and economic turmoil, appropriate strategic development and management efficiency are essential to ensure favorable prospects for the printing industry. An important area of research is to assess the peculiarities of digital technologies' impact on printing enterprises' activities, as well as to ensure their competitive advantages. The article analyzes the main indicators of printing enterprises' development, as well as the aspects that affect the efficiency of their activities. In addition, the author considers several geographical factors, integration into relevant commodity markets, and the possibility of using diversified supply chains. The peculiarities of the printing enterprises' formation in Ukraine and globally are related to the crisis period. It was caused by the spread of the coronavirus pandemic and the war in Ukraine, which triggered crisis processes in the economy and business sector. The issue of ensuring effective information technologies and creating prospects for the development of printing enterprises is a crucial task. Therefore, it is based on the analysis of their performance indicators in recent years. The paper outlines the key principles of the functioning of a printing enterprise, the specifics of digitalization and integration into the international market. Also, it defines the essential functions to be used in a dynamic market in a crisis. The research findings indicate the current practice of improving the quality of corporate strategy by diversifying it, improving the quality of digital technologies, and creating special concerns and industrial associations of the printing industry to ensure its livelihood. This study can be helpful for restoring the printing industry in Ukraine and for further analytical research on the peculiarities of global printing enterprises' operations.Документ Відкритий доступ Conceptualizing An Integrated Management And Innovation Model For Architectural And Construction Sector Development Within The Innovative, Organizational, Communicative And Economic Management Paradigm(Khmelnytskyi National University, 2025) Makatora, Dmytro; Kubanov, Ruslan; Mykhalko, AnastasiiaThe article substantiates and conceptualizes an integrated management and innovation model for the development of an architectural and construction company in the context of digital transformation, socio-economic challenges, and spatial renewal. The proposed approach is based on the application of the innovative, organizational, communicative and economic management paradigms, which makes it possible to develop a holistic strategy for the company’s adaptation to market demands, stakeholders, and global sustainable development trends. The model comprises four interrelated blocks: target, content-organizational, technological, and control-diagnostic. Its structure involves the implementation of seven key components: innovation (BIM, Lean, Smart technologies), organizational flexibility, communication strategy, value-based management, corporate social responsibility (CSR), economic efficiency, and managerial professional competence. Each of these elements is presented with regard to current technological, managerial, and social trends. To assess the level of implementation of the model’s components, the article proposes a methodology for constructing the Integrated Implementation Metric (IIM). IIM is calculated based on expert-defined weighting coefficients and quantitative evaluations of each element of the model. This approach enables a comprehensive multifactor diagnosis of the company’s management system, identification of strategic development reserves, and the formation of adaptation mechanisms to a dynamic environment. The model has been partially tested using the example of the company “UVT GROUP”, which demonstrates an advanced level of implementation of managerial and innovation strategies (IIM = 0.752). The study proves that the integration of digital technologies, value-based management practices, and social responsibility strengthens competitive positions, builds social capital, and promotes the sustainable development of the architectural and construction business.Документ Відкритий доступ Constructive and Essential Characteristics, Economic Advantages and Possible Challenges of Using Adaptive Architecture in Modern Urban Planning(Видавничий дім «ІНЖЕК», 2025) Kubanov, Ruslan; Makatora, Dmytro; Mykhalko, AnastasiiaThe study provides a comprehensive analysis of the constructive and essential characteristics of adaptive architecture. The study identifies the economic advantages and possible challenges of using this methodological conception in modern urban planning. The authors examine in detail the key principles of adaptability, such as: the city as a living organism; flexibility and multifunctionality; renewability and interaction with the environment. This provides a deeper understanding of the conception of adaptability in architecture and its ability to respond dynamically to changing human and environmental needs. A thorough study of the economic benefits of adaptive architecture has been undertaken. Reduced running costs, extended building life, increased rental income and reduced disposal costs are some of the significant benefits highlighted in the article. This demonstrates the significant economic potential of this approach. It also demonstrates its ability to ensure long-term efficiency and relevance. Furthermore, the study identifies and analyses in detail the potential economic challenges that may arise. Key difficulties are identified, such as high up-front costs, the need for specialist skills and the uncertainty of future changes. This makes it possible to provide a comprehensive assessment of the economic risks and challenges that may be faced in the use of an adaptive architecture. A comprehensive set of recommendations aimed at optimising costs, developing human resources, increasing the predictability of change, introducing innovation and strengthening collaboration with stakeholders are developed to address these challenges. These practical tools provide effective ways to ensure the successful implementation of adaptive projects. Overall, the study shows that provided existing economic challenges are fully addressed, adaptive architecture has significant potential to create more sustainable, efficient and resilient urban spaces. Further research in this area, as well as the development of effective implementation strategies, will be key to the promotion of adaptive architecture in urban planning practice.Документ Відкритий доступ Dealing with sales objections: theory and practice for the architectural and construction manager(Khmelnytskyi National University, 2025) Mykhalko, Anastasiia; Kubanov, Ruslan; Makatora, DmytroThe study examines the theoretical and practical aspects of the work of managers of architectural and construction companies with client objections. The importance for the competitiveness of companies in the market of architectural and construction services of the ability of a modern manager to work effectively with clients’ objections isdemonstrated. The article considers the peculiarities of a modern manager’s communicative competence, which is the basis of his/her professionalism and includes the ability to effectively interact with clients, understand their needs and motives, and findoptimal solutions for the resolution of objections. The article analyses the types of client objections, in particular true, false and conditionally objective, and suggests approaches for dealing with them effectively. A number of effective techniques fordealing with objections are considered, such as active listening, empathy, clarifying questions, turning objections into questions, using evidence and statistics, rephrasing objections in your own words, suggesting alternatives, etc. Examples of typical objections raised by architectural and construction clients (financial, stylistic, time related, technical, legal) are given and approaches to resolving them are suggested. Special attention is given to the creation of a positive communication context in which the client objections are not perceived as an obstacle, but rather as an opportunity to offer additional benefits and alternative solutions. The importance of investment in training and development of managers in effective handling of client objections, development of their communication skills and marketing strategies is emphasised. The result will be an increase in customer satisfaction, an increase in sales and a strengthening of the company’s reputation in the marketplace. In order to deal effectively with client objections, the article formulates a number of practical recommendations for managers of architectural and construction companies. Implementing theserecommendations will help to build trusting relationships with clients, increase selling efficiency and strengthen the company’s competitiveness.Keywords: client objections, architectural and construction company, manager, communication skills, personal selling, competitiveness.Документ Відкритий доступ EU Regulatory and Technical Foundations for Construction Materials: Economic Rationale for Integrating Standards and Regulations into Architectural and Construction Projects(НДЦ індустріальних проблем розвитку НАН України, Харківський національний економічний університет ім. С. Кузнеця, 2026-01-31) Mykhalko, Anastasiia; Kubanov, Ruslan; Denysiuk, Olga; Makatora, DmytroThe article examines the regulatory and technical foundations for the use of construction materials in the European Union and substantiates the economic efficiency of integrating European standards and regulations into the activities of Ukrainian architectural and construction companies. It is shown that the contemporary development of the sector takes place under conditions of deep integration into the European economic space; however, a gap remains between the existing national standards and EU requirements. This gap complicates the entry of Ukrainian companies into the international market and reduces their competitiveness. The article analyses the evolution of European construction policy, beginning with the “New Approach” of 1985, which laid the foundations for simplifying access to the internal market and for the transition from detailed technical specifications to essential requirements. It is determined that the subsequent “Global Approach” complemented these principles by focusing on conformity assessment of products against standards. This created favourable conditions for innovation, the development of a competitive environment, and the formation of a unified system of requirements for construction materials. Particular attention is paid to key EU standards: EN Eurocodes (EN 1990–1999), EU Regulation No. 305/2011 (CPR), EN 206 (Concrete), EN 771 (Masonry Units), EN 13163 (Thermal insulation products), EN 14081 (Timber structures), EN 1090 (Steel structures), EN 15804 (Environmental Product Declarations), and EN 13501 (Fire classification). These standards define requirements for strength, durability, energy efficiency, environmental performance, and the safety of construction materials. For Ukrainian companies, their implementation signifies not only an improvement in product quality but also access to the European market, participation in international tenders, and the formation of a positive corporate image. The article presents examples of harmonisation of EU standards with Ukrainian DSTU standards, which already cover concrete, masonry products, thermal insulation, timber, steel, fire safety, and environmental declarations. At the same time, it is emphasised that the process of adapting the Eurocodes and the CPR remains incomplete and requires a systemic approach. The absence of a unified roadmap for standards integration leads to fragmented actions by companies that do not always recognise the strategic benefits of certification, CE marking, or environmental declarations. The methodological framework of the study is based on systemic, comparative, and economic-analytical approaches. The research employs methods of content analysis of regulatory documents, expert assessments, and case studies to examine practical examples of harmonisation. Statistical analysis of data on the implementation of EN 206, EN 771, EN 1090, and EN 15804 was applied, making it possible to quantitatively assess the effectiveness of their use. The results of the study demonstrate that the integration of EU standards into the activities of Ukrainian architectural and construction companies provides four key advantages: technical quality (durability and safety of structures), customer trust (process transparency, CE marking, environmental declarations), market access (participation in international tenders and projects), and economic benefits (reduced maintenance costs, resource optimisation, compliance with ESG requirements). Thus, EU standards function not only as a formal regulatory requirement but also as a strategic development instrument that enables Ukrainian companies to operate confidently, transparently, and efficiently in both domestic and external markets. The implementation of these standards is economically sound, reputationally advantageous, and strategically necessary for the sustainable development of Ukraine’s construction industry in the context of European integration.Документ Відкритий доступ Identification of client needs as a key component of professional communication and successful personal sales by a manager of an architectural and construction compamy(Редакційно-видавничий відділ з економічних наук ВД «Гельветика», 2025) Mykhalko, Anastasiia; Kubanov, Ruslan; Makatora, DmytroThe study is devoted to the topical issue of identifying client needs as an important component of professional communication and successful personal sales by a manager of an architectural and construction company. The article examines the current state of business communication in the business environment, in particular the role it plays in ensuring that organisations function effectively. It emphasises that in any field of activity, especially in the context of sales and customer relationship management, effective communication is a key success factor. The authors analyse in detail the personal selling process in architectural and construction services, highlighting its main stages: communicating and listening to the client, presenting the goods/services and building long-term relationships. Particular attention is paid to the importance of the identification stage of the client needs, which is key to ensuring an individual approach and the fulfilment of his or her expectations. It is noted that a high level of communication skills and the ability to listen carefully are required for effective identification of client needs. Customers may have different requirements, preferences and budgets, and it is only through a thorough study of their needs that an individual approach can be offered to each of them. Not only does this contribute to the successful completion of the transaction, but it also enables us to build long term partnerships with our clients. The use of ‘active listening’, which involves not only listening but also a thorough analysis of the client’s messages, attention to detail and non-verbal cues, is key to identifying the client needs. Active listening helps to build mutual understanding and trust by establishing emotional contact and feeling the client’s feelings and needs. Determining the reality and specificity of client needs is an important aspect of identifying them. In order to do this, the manager must conduct detailed interviews, listen carefully to the customer’s requests and pay attention to non-verbal signals. A better understanding of the client needs and the most appropriate solutions can be achieved through a qualitative synthesis of the information obtained. Successful identification of client needs requires a manager to constantly improve communication skills, including the ability to ask the right questions, create an atmosphere of trust, show empathy and be proactive in finding ways to meet needs. It is only under these conditions that successful sales, long-term relationships and the development of the company can be ensured. The article looks at the architectural and construction industry and provides practical examples of different approaches to identifying client needs. The authors emphasise that the key to successful sales, building long-term relationships and overall effective business performance is a manager’s ability to communicate effectively and to listen and understand the client. The article concludes with recommendations that may be useful to managers of architectural and construction firms to improve the efficiency of the process of identifying client needs. In particular, the article highlights the importance of continuous training, information analysis, proactivity and the provision of quality customer service. Keywords: managers, identifying client needs, professional communication, personal selling, architectural and construction companies, active listening, customer satisfaction, long-term relationships.Документ Відкритий доступ Innovation-organizational and communicative-economic paradigm of management: a methodological foundation for sustainable development in the architecture and construction sector(Видавничий дім "Гельветика", 2025) Mykhalko, Anastasiia; Kubanov, Ruslan; Makatora, DmytroThe article substantiates the innovative-organizational and communicative-economic management paradigm as a methodological foundation for the transformation of an architectural and construction company in the context of sustainable spatial renewal. The proposed paradigm serves as an integrated management model that combines digital technologies, adaptive organizational practices, value-oriented governance, and socially responsible stakeholder engagement. The theoretical framework of the study is formed based on the analysis of current scientific sources, which confirm the growing role of digital transformation, soft management skills, ESG approaches, and partnership cooperation in modern construction. The concept is based on seven strategic components: the innovation component, organizational flexibility, communication strategy, value-oriented management, social responsibility, economic efficiency, and the professional competence of the manager.Документ Відкритий доступ Managerial Implementation of Neuro-Linguistic Programming in Architectural and Construction Companies: Systematization and Practical Aspects(Видавничий дім «ІНЖЕК», 2025) Makatora, Dmytro; Kubanov, Ruslan; Mykhalko, AnastasiiaThe scientific paper explores the theoretical and practical aspects of implementing neurolinguistic programming (NLP) in the management system of an architectural and construction company. The relevance of using NLP techniques to enhance management efficiency in the context of increasing competition and technological changes in the industry is substantiated. Key aspects of NLP application in management are systematized: communicative (techniques of effective verbal and non-verbal communication, methods of rapport establishment, calibration of behavioural patterns, influence strategies), managerial (modelling successful practices, decision-making technologies, motivation methods, planning tools), organizational (formation of corporate culture, change management, leadership development, optimization of group dynamics), developmental (personal growth methods, self-management techniques, overcoming limitations, development of emotional intelligence), and analytical (methods of data collection and analysis, experience modelling, performance evaluation, process diagnostics). Successful examples of NLP implementation in international and Ukrainian architectural and construction companies have been analysed, showing a positive impact on key performance indicators. However, it is revealed that most companies use NLP fragmentarily, focusing on isolated aspects of activity, which limits the potential effect of these techniques. Recommendations are proposed for the systematic implementation of NLP in architectural and construction companies, including pilot projects, ensuring consistent training, regular performance evaluation, adaptation of techniques to the specifics of the company, and the creation of a change support system. Key success factors have been identified: leadership support, systematic training, focus on practical application, regular monitoring of the results, and adaptation of methodologies. Prospective directions for further NLP development in the architectural and construction sector have been outlined: integration with digital technologies, development of industry standards, creation of performance evaluation systems, and advancement of adaptation methods for the specific needs of different types of construction projects. The emphasis is placed on the importance of developing an NLP training system for the industry, which includes the development of specialized training programs, the creation of a database of industry cases, and the formation of a professional community for experience exchange. Keywords: neurolinguistic programming, management, architectural and construction company, managerial efficiency, corporate culture, communication techniques, leadership potential, organizational development, emotional intelligence, change management.Документ Відкритий доступ Methodological support for assessing the quality of transition stages to european norms and standards in activities of an architectural and construction company(Київський національний університет технологій та дизайну, 2025) Kubanov, Ruslan; Makatora, Dmytro; Mykhalko, Anastasiia; Yakovenko, MarharytaThe article reveals the essence and components of the applied mechanism of methodological support for assessing the quality of the stages of transition of architectural and construction companies to European standards in the context of globalization, digitalization, and the requirements of sustainable development. Based on the analysis of international and national studies, the structure of an indicative assessment model has been substantiated that covers eight key areas of transformation: from regulatory adaptation and digital transformation to the implementation of ESG principles and certification in accordance with ISO. A formula for the integral indicator Q_total has been proposed, which makes it possible to track the overall progress of the company’s transformation. The toolkit is based on clearly defined indicators Q₁–Q₈, each of which evaluates a separate stage of adaptation. The algorithm of their calculation, practical application examples, and comparative analysis criteria have been substantiated. The study analyses open data from 10 leading Ukrainian companies that are implementing BIM, energy management systems, and international certifications. A comparative assessment with the German company ZÜBLIN AG made it possible to identify gaps in the implementation of digital and ESG components, which proved important for further improvement of the methodology. The material is illustrated with quantitative results in tables, goal achievement diagrams, and an applied interpretation of indicators as tools for managerial decision-making. A conclusion has been drawn about the expediency of applying the developed methodology for strategic monitoring, increasing investor trust, and preparing for participation in international tenders. The proposed approach makes it possible to form a systemic development scenario for an architectural and construction company in the context of European integration, to increase its competitiveness and compliance with sustainable development criteria. The methodology can be used both at the level of management audit and for educational and methodological purposes in the training of industry specialists.Документ Відкритий доступ Neuro-linguistic programming in the professional communication of a construction and architecture project manager(Khmelnytskyi National University, 2025) Mykhalko, Anastasiia; Kubanov, Ruslan; Makatora, DmytroThe scientific paper explores the specifics of applying NLP communication in the professional activities of a manager in an architectural and construction company. The relevance of using rapport techniques for effective interaction with various professional groups in the context of transformation in the construction industry has been substantiated. Theoretical foundations of NLP approaches and their practical application in management activities have been analysed. The main elements of rapport have been examined: nonverbal mirroring, verbal mirroring, emotional synchronization, and alignment with the interlocutor’s values. Techniques for establishing rapport are described in detail, including crossover mirroring and calibration. A review of scientific studies by domestic and foreign scholars regarding the use of NLP techniques in professional communication and management activities has been conducted. Practical examples of NLP technique application in various communicative situations within an architectural and construction company are presented: in communication with clients, architects, builders, suppliers, investors, and the project team. A system of practical recommendations for implementing NLP communication into managerial practice is proposed, including diagnostics of the communicative environment, development of communication protocols, enhancement of team interaction, and conflict management. A system for evaluating the effectiveness of NLP approach implementation has been developed, based on quantitative and qualitative indicators such as the speed of managerial decision-making, the percentage of tasks completed on time, employee satisfaction level, and the quality of interdepartmental cooperation. Particular attention is paid to the impact of NLP techniques on improving project management efficiency and optimizing business processes in architectural and construction companies. The specifics of applying different communication strategies depending on the interlocutor’s professional profile and the context of interaction have been analysed. Key success factors for implementing NLP approaches into the corporate culture of the organization have been identified. The features of adapting communicative approaches to the specifics of various departments have been considered: from the project office to production units, from the financial sector to customer service. The influence of digital transformation on communication processes has been studied, and ways of integrating NLP techniques into modern communication platforms have been proposed. The results of the study demonstrate that the use of rapport techniques significantly improves the quality of communication, reduces conflict levels, increases team motivation, and optimizes the implementation processes of construction projects. The practical value of the obtained results lies in the development of a system of recommendations for integrating NLP techniques into the daily management practices of an architectural and construction company, which provides a foundation for enhancing overall management efficiency and strengthening the organization’s competitive position in the market. Mechanisms for monitoring and evaluating the effectiveness of communication processes through KPI systems and regular surveys have been proposed, as well as approaches for developing a crisis management and strategic communication system.Документ Відкритий доступ Organizational and Economic Mechanism of Improving Energy Costs in the Technological and Process Constant of the Printing Industry(Vytautas Magnus University Agriculture Academy, 2024-12-16) Makatora, Dmytro; Makatora, Alona; Zenkin, Mykola; Mykhalko, Anastasiia; Shostachuk, OleksandrThe printing sphere of economic activity refers to energy-consuming industries, which determines the implementation of an organizational and economic mechanism for improving the use of energy costs in technological processes. The purpose of the study is tojustify the organizational and economic mechanism of improving energy costs in the technological and process constant of the functioning of business structures in the printing industry based on the identification of the key features and structural components of the development, taking into account specific features. The feasibility of developingan organizational and economic mechanism for improving energy costs in the technological and process constant was proven by the analysis of the global investment trends in the projects onenergy-efficient technologies. The problems of ensuring the improvement of energy costs at production enterprises are highlighted in the research. The key aspects of the functional focus of the organizational and economic mechanismfor improving energy costs in the direction of optimizing the energy potential of enterprises in the printing industry have been studied. The principles of the functioning of the organizational and economic mechanism for improving energy costs in the technological and process constant of the functioning of entrepreneurial structures in the printing industry are substantiated. The managerial components of the organizational and economic mechanism for improving energy costs of enterprises in the printing industry are singled out. The organizational and economic mechanism for improving energy costs in the technological and process constant of the functioning of entrepreneurial structures in the printing industry is proposed.Документ Відкритий доступ Visual management as organisational and applied basis for modern architectural projects(Хмельницький національний університет (Україна), 2025-01-29) Makatora, Dmytro; Kubanov, Ruslan; Mykhalko, AnastasiiaThe study examines the characteristics of visual management as an organisational and applied basis for modern architectural and construction projects. It has been found that using visual tools in management can increase the level of perceiving and understanding information, facilitate communication between project participants, and ensure more accurate and efficient task performance. In the authors’ view, visual management may be a simple tool at first glance, but its value extends far beyond simple data visualisation. Visual management becomes the basis for making informed decisions, coordinating efforts and achieving project goals in a world where sharing and managing large amounts of information is critical. The article identifies visual communication, workspace organisation, idea visualisation, colour planning, remote site monitoring using cameras and drones, and the use of VR technologies for virtual tours as the main elements of visual management used in architectural and construction projects. Characteristics of the application of each of these elements in construction are identified. In particular, the article highlights the role of graphic and visual materials for communication between project participants, the importance of optimal workspace organisation on a construction site, the value of visualisation of ideas for better understanding of project concepts and plans, and the benefits of colour planning to indicate different aspects of construction. The article also describes the possibilities of the use of cameras, drones and virtual reality technologies for the remote control, monitoring and demonstration of projects. The article provides recommendations for introducing visual management elements into the activities of architectural and construction companies, including creating visual communication platforms, holding regular visual planning sessions, ensuring the availability of visual materials, and investing in staff training in visual management methods. As a result, visual management contributes to the efficiency, quality and competitiveness of companies in the sector and is an integral part of modern management of architectural and construction projects. The role of this approach in ensuring the successful implementation of construction projects will only increase with the further introduction of innovative visualisation technologies and methods.