Spivakovskyy, SergiySpivakovska, TetianaZozulov, OleksandrHeiets, Iryna2022-04-032022-04-032022Designing online communication mix for machinery manufacturers / Sergiy Spivakovskyy, Tetiana Spivakovska, Oleksandr Zozulov, Iryna Heiets // Int. J. Business Performance Management. – Vol. 23, Nos. ½. – 2022. – P. 166-185.https://ela.kpi.ua/handle/123456789/46807enmachinery industryonline marketingcommunication toolspromotion strategyUkrainian marketkey performance indicatorsmarketingArticleP. 166-1850000-0001-7087-2080