Ugur, Sevda2025-12-112025-12-112025Ugur, S. A new paradigm in education: artificial intelligence-enhanced personalized learning / Sevda Ugur // Advanced Linguistics. – 2025. – № 15. – P. 74-81. – Bibliogr.: 19 ref.https://ela.kpi.ua/handle/123456789/77646The importance of Artificial Intelligence (AI) in modern times cannot be underestimated, as it has become a transformative force across nearly every aspect of society. AI is playing an increasingly important role in education, transforming traditional methods of teaching and learning toward more personalized, adaptive approaches. This study aims to reveal advantages and challenges of AI-enhanced personalized learning and offers an in-depth examination of AI in the educational sector, highlighting the importance of personalized learning. In the study, literature review was applied to examine the research topic in details and the findings were presented under two main headings as the advantages and difficulties of AI-enhanced personalized learning. The principal advantage of AI-enhanced personalized learning is utilizing advanced technologies to customize educational content for each student. By adjusting the pacing of lessons, AI ensures that students learn at a speed that suits their individual progress. It provides real-time feedback tailored to the unique needs, preferences, and cognitive abilities of each learner, enhancing their overall educational experience. This transformation holds great promise in significantly enhancing student engagement. By providing personalized content and immediate feedback, it encourages deeper involvement, motivating students to take an active role in their education. Additionally, this shift has the potential to improve academic performance by addressing individual learning needs. Ultimately, AI-powered personalized learning systems foster a more engaging, adaptive, and efficient educational environment. However, the widespread application of AI in education presents challenges, including ethical concerns like personal data privacy or security issues. The synthesis of the literature review reveals that there is a need for guidelines for responsible AI implementation in education. With careful planning and ethical consideration, AI can significantly enhance educational outcomes, offering a more inclusive and smart learning environment for diverse student populations.enartificial intelligencepersonalized learningeducational technologylearning analyticsadaptive systemsштучний інтелектперсоналізоване навчанняосвітні технологіїаналітика навчанняArticleС. 74-81https://doi.org/10.20535/.2025.15.3273380000-0003-2786-0177