Makatora, DmytroKubanov, RuslanMykhalko, Anastasiia2025-09-222025-09-222025Makatora, D. A. Managerial Implementation of Neuro-Linguistic Programming in Architectural and Construction Companies: Systematization and Practical Aspects / Makatora D. A., Kubanov R. A., Mykhalko A. O. // Бізнес інформ. - 2025. - № 6(568). - С. 483–498.2222-44592311-116Xhttps://ela.kpi.ua/handle/123456789/76230The scientific paper explores the theoretical and practical aspects of implementing neurolinguistic programming (NLP) in the management system of an architectural and construction company. The relevance of using NLP techniques to enhance management efficiency in the context of increasing competition and technological changes in the industry is substantiated. Key aspects of NLP application in management are systematized: communicative (techniques of effective verbal and non-verbal communication, methods of rapport establishment, calibration of behavioural patterns, influence strategies), managerial (modelling successful practices, decision-making technologies, motivation methods, planning tools), organizational (formation of corporate culture, change management, leadership development, optimization of group dynamics), developmental (personal growth methods, self-management techniques, overcoming limitations, development of emotional intelligence), and analytical (methods of data collection and analysis, experience modelling, performance evaluation, process diagnostics). Successful examples of NLP implementation in international and Ukrainian architectural and construction companies have been analysed, showing a positive impact on key performance indicators. However, it is revealed that most companies use NLP fragmentarily, focusing on isolated aspects of activity, which limits the potential effect of these techniques. Recommendations are proposed for the systematic implementation of NLP in architectural and construction companies, including pilot projects, ensuring consistent training, regular performance evaluation, adaptation of techniques to the specifics of the company, and the creation of a change support system. Key success factors have been identified: leadership support, systematic training, focus on practical application, regular monitoring of the results, and adaptation of methodologies. Prospective directions for further NLP development in the architectural and construction sector have been outlined: integration with digital technologies, development of industry standards, creation of performance evaluation systems, and advancement of adaptation methods for the specific needs of different types of construction projects. The emphasis is placed on the importance of developing an NLP training system for the industry, which includes the development of specialized training programs, the creation of a database of industry cases, and the formation of a professional community for experience exchange. Keywords: neurolinguistic programming, management, architectural and construction company, managerial efficiency, corporate culture, communication techniques, leadership potential, organizational development, emotional intelligence, change management.enneurolinguistic programmingmanagementarchitectural and construction companymanagerial efficiencycorporate culturecommunication techniquesleadership potentialorganizational developmentemotional intelligencechange managementнейролінгвістичне програмуванняменеджментархітектурно-будівельна компаніяуправлінська ефективністькорпоративна культуракомунікативні технікилідерський потенціалорганізаційний розвитокемоційний інтелектуправління змінамиArticleС. 483-498https://doi.org/10.32983/2222-4459-2025-6-483-498339.138: 332.8210000-0002-1909-900X0000-0002-0121-48580000-0001-8203-7488