Voloshchuk, IrynaGlinka, NataliiaZarva, Anastasiia2025-03-272025-03-272024Voloshchuk, I. Ideasthesia in communication of technological ideas: lingvo cognitive approach / Iryna Voloshchuk, Nataliia Glinka, Anastasiia Zarva // Advanced Linguistics. – 2024. – № 14. – P. 26-33.https://ela.kpi.ua/handle/123456789/73136The article explores the cognitive concept of ideasthesia, which means sensing complex ideas or perceiving their meaning in communicating technological ideas, particularly in presentation (idea pitching). The research focuses on how sensory experiences influence the perception of complex concepts, examining the multimodal approach to idea communication in product presentations. By analyzing case studies of Bill Gates' TerraPower start-up and Apple's iPhone 16 presentation, the article demonstrates how the effective use of sensory-triggering language, multimodal visuals, and storytelling can enhance audience engagement and convey innovative concepts more persuasively. The authors emphasize the role of emotional sensations and multimodal presentations in creating impactful narratives that connect technological innovations with user experiences. The linguistics analysis embraces the usage of specialized terminology, emotive vocabulary that emphasizes the advantages of technology, imaginary words. Complex syntactic constructions that allow detailed disclosure of ideas and concepts, rhetorical questions, and motivational sentences to attract the attention of the audience, clear text structure congruent with multimodal elements appealing to universal values. The article highlights the importance of the stage from stimulating sensory pathways to concept formation in competitive startup communication, showing how companies can successfully bridge technical information with consumeroriented messaging. Through examples of visual storytelling, emotional engagement, and multimodal demos, the study illustrates how ideasthesia enhances the cognitive impact of technological ideas on target audiences. The findings contribute to understanding how startups and technological companies can utilize cognitive science to improve the persuasiveness of their communication strategies and foster stronger connections with consumers, investors, and partners.enstartup discourseideasthesiathe idea pitchingmultimodal communicationsensorytriggering languageдискурс стартапівідеестезіяпітчинг ідеймультимодальна комунікаціясенсорно-тригерна моваArticleС. 26-33https://doi.org/10.20535/.2024.14.3152980000-0002-1487-47320000-0001-7249-3615