Zozulov, OleksandrParfonov, Oleksandr2026-05-112026-05-112025Zozulov, O. Machine-to-machine (m2m) market: current state, trends, and foundations for marketing automation / Zozulov Oleksandr, Parfonov, Oleksandr // Економічний вісник НТУУ «КПІ» : збірник наукових праць. – 2025. – № 35. – C. 196-204. – Бібліогр.: 21 назв.https://ela.kpi.ua/handle/123456789/80753The study examines the current state and key features of the Machine-to-Machine market, focusing on autonomous systems that function as independent economic agents. The aim is to define the characteristics of marketing interaction in machine-driv-en environments and outline principles relevant to the development of automated marketing approaches. The methodological basis includes analysis and systematisation of conceptual models describing machine interaction, decision logic and integra-tion mechanisms. The results indicate that competitiveness in M2M environments depends on data quality, system reliability, interoperability and autonomy of operation. The practical significance lies in forming a theoretical foundation for automated marketing strategies that support effective integration, coordination and decision efficiency within autonomous technological ecosystems.enmarketingmachine-to-machinemachine customersmarketing automationcommunicationecosystemsIoTdata protocolsмаркетингміжмашинна взаємодіямашинні клієнтиавтоматизація маркетингукомунікаціяекосистемиінтернет речей (IoT)протоколи данихArticleС. 196-204https://doi.org/10.20535/2307-5651.35.2025.352402339.138 : 004.7380000-0001-7087-20800009-0007-5692-245X