Svitlana BabinaAlla KravchenkoOlena KrasilnikovaNataliia KrokhmalOlha Horpynych2024-07-022024-07-022024Metamorphoses of personality in the information society: education, culture, identity / Svitlana Babina, Alla Kravchenko, Olena Krasilnikova, Nataliia Krokhmal, Olha Horpynych // AD ALTA: Journal of Interdisciplinary Research. – 2024. – 14/01-XXXIX. – P. 73-78.https://ela.kpi.ua/handle/123456789/67673The relevance of the topic is determined by the rapid development of digital technologies and their impact on all spheres of human life. The current reality requires analysis and understanding of how these technologies change the perception of education, the formation of cultural environment and identity. The purpose of the research is to systematically study and analyze in depth the interaction of the information society with the spheres of education, culture and identity. The primary objective is to thoroughly identify and disclose the complex interrelationships arising from this interaction, in particular, the impact of information technologies on educational practices, the formation of cultural space, and the transformation of the individual. In addition, the research aims to reveal not only changes in the field of personal development under the influence of the information society but also to identify positive or negative trends that may arise as a result of these processes. The object of the research is the dynamics of transformations in the spheres of education, culture and identity arising in connection with the development of the information society. The obtained results of the research are of great practical importance for adapting to the challenges of the information society. It has been determined that educators and students need to establish digital capabilities since this can provide the basis for creative teaching methods. The key factors of cultural transformation are identified in the aspect of culture, which creates the basis for strategies aimed at preserving cultural heritage and developing new forms of cultural interaction. The impact of the information society on the development of personal identity is examined in terms of identity, and this research might provide a foundation for psychological support initiatives in the digital sphere.enArticleP. 73-780000-0002-7825-36280000-0001-8429-21830000-0003-3346-75660000-0001-5585-63490000-0002-6101-4612