Kubanov, RuslanMakatora, DmytroYashchenko, Oleksii2024-11-132024-11-132024Kubanov, R. A. Motivational Mechanism of an Architectural and Construction Manager’s Activity / Kubanov, Ruslan A., Makatora, Dmytro A., Yashchenko, Oleksii F. // Business Inform. - 2024. - № 8. - P. 399-412.2222-44592311-116Xhttps://ela.kpi.ua/handle/123456789/70576The motivational mechanism of an architectural and construction manager’s activity is a complex and multifaceted process that requires careful studying and analysing various aspects. This article is a study of this mechanism with a view to the identification of the key factors and their impact on the motivation of managers. According to the authors, motivating an architectural and construction manager is a complex and multifaceted process that includes two main components: motivating subordinates and personal and professional development of the manager himself. An important component of successful management in the construction industry is employee motivation. The motivation of employees towards the achievement of common goals through encouragement, training and development, as well as support in difficult situations, are key aspects of this process. Financial incentives also continue to be an important factor for some members of staff. Creating individualised plans that take into account the needs and motivations of employees is important to motivate them effectively. Key elements of a motivation strategy include developing creativity, professional skills and setting clear goals. The personal motivation of a manager also plays an important role in the achievement of success. Factors that influence a manager’s motivation and performance include the internal need for success and recognition, self-actualisation through creativity, and the need for recognition and professional achievement. In addition to technical skills, a successful manager in the architecture and construction industry must have leadership skills, strategic thinking and adaptability to changes in the industry. To ensure the sustainability of the company’s development, it is important to manage resources and budgets rationally. The conclusions emphasise that an important aspect of successful management in the architectural and construction industry is the development and stimulation of managerial motivation. This process is a matter of continuous improvement and consideration of the various factors that have an impact on motivation and productivity. The key components of effective motivation are approaching each employee individually, developing the manager’s personal and professional qualities, as well as leadership and strategic thinking skills. An important task for a manager is to create a stable and effective team that shares common goals and knows how to work together. Employees should be given opportunities to grow and develop, encouraging them to be creative and take the initiative to generate new ideas and increase overall productivity. In addition, in order to achieve high results in the architecture and construction industry, it is important to maintain a positive working climate and to develop effective motivational strategies that would add energy and motivation.enmotivational activity mechanismmanagerarchitecture and construction industrymanagementprofessional growthdeveloping managerial qualitiesmotivating subordinatesmaterial incentivesindividual plansмотиваційний механізм діяльностіменеджерархітектурно-будівельна галузьуправлінняпрофесійне зростаннярозвиток якостей менеджераформування мотивації в підлеглихматеріальне стимулюванняіндивідуальні планиArticleС. 399-412https://doi.org/10.32983/2222-4459-2024-8-399-412339.138: 332.8210000-0002-0121-48580000-0002-1909-900X0000-0001-6181-6597