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https://ela.kpi.ua/handle/123456789/1934

У зібранні розміщено матеріали, що опубліковані або готуються до публікації в наукових журналах та збірниках.

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Constructive and Essential Characteristics, Economic Advantages and Possible Challenges of Using Adaptive Architecture in Modern Urban Planning
(Видавничий дім «ІНЖЕК», 2025) Kubanov, Ruslan; Makatora, Dmytro; Mykhalko, Anastasiia
The study provides a comprehensive analysis of the constructive and essential characteristics of adaptive architecture. The study identifies the economic advantages and possible challenges of using this methodological conception in modern urban planning. The authors examine in detail the key principles of adaptability, such as: the city as a living organism; flexibility and multifunctionality; renewability and interaction with the environment. This provides a deeper understanding of the conception of adaptability in architecture and its ability to respond dynamically to changing human and environmental needs. A thorough study of the economic benefits of adaptive architecture has been undertaken. Reduced running costs, extended building life, increased rental income and reduced disposal costs are some of the significant benefits highlighted in the article. This demonstrates the significant economic potential of this approach. It also demonstrates its ability to ensure long-term efficiency and relevance. Furthermore, the study identifies and analyses in detail the potential economic challenges that may arise. Key difficulties are identified, such as high up-front costs, the need for specialist skills and the uncertainty of future changes. This makes it possible to provide a comprehensive assessment of the economic risks and challenges that may be faced in the use of an adaptive architecture. A comprehensive set of recommendations aimed at optimising costs, developing human resources, increasing the predictability of change, introducing innovation and strengthening collaboration with stakeholders are developed to address these challenges. These practical tools provide effective ways to ensure the successful implementation of adaptive projects. Overall, the study shows that provided existing economic challenges are fully addressed, adaptive architecture has significant potential to create more sustainable, efficient and resilient urban spaces. Further research in this area, as well as the development of effective implementation strategies, will be key to the promotion of adaptive architecture in urban planning practice.
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Successful personal selling as an indicator of professional activity effectiveness of an architectural and construction company manager in the context of marketing complex transformation
(Національний університет «Одеська політехніка», 2025-02-26) Makatora, Dmytro; Kubanov, Ruslan; Kulikov, Oleksii
The research aims to study the impact of marketing complex transformation on the success of personal selling in architectural and construction companies. The concept of the ‘4Cs’ (consumer, cost, convenience, communication) is the subject of analysis. Special attention is given to the role of personal marketing and personalised approach to customers. These are important success factors in the modern business environment. It is concluded that architectural and construction managers need to constantly improve their ability to communicate effectively, to be able to identify client needs and to make unique offers. On the basis of the study, a number of recommendations are proposed to optimise the personal selling strategy for architectural and construction companies. According to the authors, in order to achieve high results, it is necessary to implement a comprehensive strategy for the optimisation of personal selling, including the improvement of communication skills, individual approach to clients, creation of real value of offers and use of modern technologies.
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Dealing with sales objections: theory and practice for the architectural and construction manager
(Khmelnytskyi National University, 2025) Mykhalko, Anastasiia; Kubanov, Ruslan; Makatora, Dmytro
The study examines the theoretical and practical aspects of the work of managers of architectural and construction companies with client objections. The importance for the competitiveness of companies in the market of architectural and construction services of the ability of a modern manager to work effectively with clients’ objections isdemonstrated. The article considers the peculiarities of a modern manager’s communicative competence, which is the basis of his/her professionalism and includes the ability to effectively interact with clients, understand their needs and motives, and findoptimal solutions for the resolution of objections. The article analyses the types of client objections, in particular true, false and conditionally objective, and suggests approaches for dealing with them effectively. A number of effective techniques fordealing with objections are considered, such as active listening, empathy, clarifying questions, turning objections into questions, using evidence and statistics, rephrasing objections in your own words, suggesting alternatives, etc. Examples of typical objections raised by architectural and construction clients (financial, stylistic, time related, technical, legal) are given and approaches to resolving them are suggested. Special attention is given to the creation of a positive communication context in which the client objections are not perceived as an obstacle, but rather as an opportunity to offer additional benefits and alternative solutions. The importance of investment in training and development of managers in effective handling of client objections, development of their communication skills and marketing strategies is emphasised. The result will be an increase in customer satisfaction, an increase in sales and a strengthening of the company’s reputation in the marketplace. In order to deal effectively with client objections, the article formulates a number of practical recommendations for managers of architectural and construction companies. Implementing theserecommendations will help to build trusting relationships with clients, increase selling efficiency and strengthen the company’s competitiveness.Keywords: client objections, architectural and construction company, manager, communication skills, personal selling, competitiveness.
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Identification of client needs as a key component of professional communication and successful personal sales by a manager of an architectural and construction compamy
(Редакційно-видавничий відділ з економічних наук ВД «Гельветика», 2025) Mykhalko, Anastasiia; Kubanov, Ruslan; Makatora, Dmytro
The study is devoted to the topical issue of identifying client needs as an important component of professional communication and successful personal sales by a manager of an architectural and construction company. The article examines the current state of business communication in the business environment, in particular the role it plays in ensuring that organisations function effectively. It emphasises that in any field of activity, especially in the context of sales and customer relationship management, effective communication is a key success factor. The authors analyse in detail the personal selling process in architectural and construction services, highlighting its main stages: communicating and listening to the client, presenting the goods/services and building long-term relationships. Particular attention is paid to the importance of the identification stage of the client needs, which is key to ensuring an individual approach and the fulfilment of his or her expectations. It is noted that a high level of communication skills and the ability to listen carefully are required for effective identification of client needs. Customers may have different requirements, preferences and budgets, and it is only through a thorough study of their needs that an individual approach can be offered to each of them. Not only does this contribute to the successful completion of the transaction, but it also enables us to build long term partnerships with our clients. The use of ‘active listening’, which involves not only listening but also a thorough analysis of the client’s messages, attention to detail and non-verbal cues, is key to identifying the client needs. Active listening helps to build mutual understanding and trust by establishing emotional contact and feeling the client’s feelings and needs. Determining the reality and specificity of client needs is an important aspect of identifying them. In order to do this, the manager must conduct detailed interviews, listen carefully to the customer’s requests and pay attention to non-verbal signals. A better understanding of the client needs and the most appropriate solutions can be achieved through a qualitative synthesis of the information obtained. Successful identification of client needs requires a manager to constantly improve communication skills, including the ability to ask the right questions, create an atmosphere of trust, show empathy and be proactive in finding ways to meet needs. It is only under these conditions that successful sales, long-term relationships and the development of the company can be ensured. The article looks at the architectural and construction industry and provides practical examples of different approaches to identifying client needs. The authors emphasise that the key to successful sales, building long-term relationships and overall effective business performance is a manager’s ability to communicate effectively and to listen and understand the client. The article concludes with recommendations that may be useful to managers of architectural and construction firms to improve the efficiency of the process of identifying client needs. In particular, the article highlights the importance of continuous training, information analysis, proactivity and the provision of quality customer service. Keywords: managers, identifying client needs, professional communication, personal selling, architectural and construction companies, active listening, customer satisfaction, long-term relationships.
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Visual management as organisational and applied basis for modern architectural projects
(Хмельницький національний університет (Україна), 2025-01-29) Makatora, Dmytro; Kubanov, Ruslan; Mykhalko, Anastasiia
The study examines the characteristics of visual management as an organisational and applied basis for modern architectural and construction projects. It has been found that using visual tools in management can increase the level of perceiving and understanding information, facilitate communication between project participants, and ensure more accurate and efficient task performance. In the authors’ view, visual management may be a simple tool at first glance, but its value extends far beyond simple data visualisation. Visual management becomes the basis for making informed decisions, coordinating efforts and achieving project goals in a world where sharing and managing large amounts of information is critical. The article identifies visual communication, workspace organisation, idea visualisation, colour planning, remote site monitoring using cameras and drones, and the use of VR technologies for virtual tours as the main elements of visual management used in architectural and construction projects. Characteristics of the application of each of these elements in construction are identified. In particular, the article highlights the role of graphic and visual materials for communication between project participants, the importance of optimal workspace organisation on a construction site, the value of visualisation of ideas for better understanding of project concepts and plans, and the benefits of colour planning to indicate different aspects of construction. The article also describes the possibilities of the use of cameras, drones and virtual reality technologies for the remote control, monitoring and demonstration of projects. The article provides recommendations for introducing visual management elements into the activities of architectural and construction companies, including creating visual communication platforms, holding regular visual planning sessions, ensuring the availability of visual materials, and investing in staff training in visual management methods. As a result, visual management contributes to the efficiency, quality and competitiveness of companies in the sector and is an integral part of modern management of architectural and construction projects. The role of this approach in ensuring the successful implementation of construction projects will only increase with the further introduction of innovative visualisation technologies and methods.
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Organising effective interaction of managers of architectural and construction companies with clients based on the theory of non-violent communication
(Видавничий дім "Гельветика", 2024-12) Kubanov, Ruslan; Makatora, Dmytro; Kushyk-Strelnikov, Yaroslav
Based on the theory of non-violent communication, the article deals with the problem of organising effective interaction of managers of architectural and construction companies with clients. The authors emphasise that since clients have high demands and expectations that need to be skilfully taken into account, ensuring quality communication with clients is a key task for modern managers in this field. The article examines the current trends and problems that the managers of architectural and construction companies have to face in the process of interaction with their clients. Key issues include ineffective management of client requirements, failure to meet agreements and deadlines, inadequate communication support and inadequate response to changing client needs. It is noted that an important role in solving these problems is played by the ability of managers to organise high quality communication that gives customers a sense of attention, understanding and trust. The theory of non-violent communication, developed by the psychologist Marshall Rosenberg, is described in some detail. It is a universal model for building effective relationships in many areas of life, based on empathy, acceptance of the other person and compassion. The key components of non-violent communication are analysed, such as non-judgmental observation, distinction between feelings and thoughts, understanding of the client’s wishes and the ability to formulate constructive requests. Examples are given of how to apply these principles in practice when dealing with architectural and construction managers and clients. The importance of using the theory of non-violent communication to build trust, avoid conflict, enhance reputation and achieve positive business results is demonstrated. Specific recommendations, including conducting training, creating internal communication standards, implementing a customer feedback system, and developing active listening and empathy skills, are provided to improve managers’ communication practices. An algorithm for effective problem solving is presented, with special attention to the specifics of using non-violent communication when working with clients in conflict.
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Theoretical and methodological bases for implementing the creative management technology «Factory of ideas» into architectural and construction company
(Khmelnytskyi National University (Ukraine), 2024-11-28) Makatora, Dmytro; Kubanov, Ruslan
The article is devoted to studying the theoretical and methodological foundations of implementing the creative management technology «factory of ideas» in the activities of an architectural and construction company. The authors emphasise the relevance of this problem in the modern market environment, where architectural and construction companies face high competition and fast changing consumer demands. In addition to improving technological processes, companies need to introduce modern management methods aimed at stimulating the creative potential of employees and generating innovative solutions in order to ensure success and sustainable development. The study looks at the nature and the main stages of the implementation of a «factory of ideas» in an architectural and construction company. The key stages are identified as follows: preparation phase, formation of working groups, organisation of training for employees, collection and analysis of ideas, development of strategies for their implementation, pilot implementation, monitoring and control of implementation, and continuous improvement of a creative management element. The article addresses the issue of implementing BIM technologies in an architectural and construction company by giving an example of the implementation of a «factory of ideas» . The article is a detailed description of the implementation of the above stages in this context. It has been found that for the manager-head of an architectural and construction company, participation in the «factory of ideas» can be an important motivational factor. According to these reasons, this process stimulates creativity, encourages interacting and collaborating with the team, and maintains openness to new ideas. As a result, participation in the factory of ideas increases the manager’s motivation, promotes the development of creative thinking and communication skills, and contributes to finding innovative solutions in the architectural and construction industry. It is emphasised that the successful implementation of the factory of ideas can be a key factor in increasing the company’s competitiveness and ensuring that it continues to develop and innovate. The paper concludes that the introduction of a factory of ideas in architectural and construction companies allows all employees to be actively involved in solving key tasks. It promotes the creation of new ideas and the improvement of the existing ones. The main benefits are an increase in work efficiency, the stimulation of creativity and innovative thinking, and an improvement in team communication and co-operation. At the same time, the authors stress the importance of proper staff training, monitoring of implementation results and continuous improvement of the «factory of ideas» as a tool for creative management.
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Organizational and Economic Mechanism of Improving Energy Costs in the Technological and Process Constant of the Printing Industry
(Vytautas Magnus University Agriculture Academy, 2024-12-16) Makatora, Dmytro; Makatora, Alona; Zenkin, Mykola; Mykhalko, Anastasiia; Shostachuk, Oleksandr
The printing sphere of economic activity refers to energy-consuming industries, which determines the implementation of an organizational and economic mechanism for improving the use of energy costs in technological processes. The purpose of the study is tojustify the organizational and economic mechanism of improving energy costs in the technological and process constant of the functioning of business structures in the printing industry based on the identification of the key features and structural components of the development, taking into account specific features. The feasibility of developingan organizational and economic mechanism for improving energy costs in the technological and process constant was proven by the analysis of the global investment trends in the projects onenergy-efficient technologies. The problems of ensuring the improvement of energy costs at production enterprises are highlighted in the research. The key aspects of the functional focus of the organizational and economic mechanismfor improving energy costs in the direction of optimizing the energy potential of enterprises in the printing industry have been studied. The principles of the functioning of the organizational and economic mechanism for improving energy costs in the technological and process constant of the functioning of entrepreneurial structures in the printing industry are substantiated. The managerial components of the organizational and economic mechanism for improving energy costs of enterprises in the printing industry are singled out. The organizational and economic mechanism for improving energy costs in the technological and process constant of the functioning of entrepreneurial structures in the printing industry is proposed.
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Algorithm for resolving conflicts with clients by managers of architectural and construction companies
(Видавничий дім «Гельветика», ДВНЗ «Ужгородський національний університет», 2024) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan
The study is devoted to the development of an effective algorithm for resolving conflicts with clients for managers of architectural and construction companies. The relevance of the topic is that the ability to manage conflict situations is a key success factor in the construction industry, where disputes between contractors and clients are common. The authors identify the main types of conflict that managers of architectural and construction companies may face, including conflicts over changes to project documentation, delays in completing work, problems with the quality of materials or workmanship, misunderstandings about the budget, communication barriers and differing expectations. These situations can significantly affect the financial performance of the organisation, the project schedule and the internal atmosphere within the team. The authors propose a structured algorithm consisting of six stages to resolve such conflicts: 1) Conflict identification – assessment of the situation, identification of the causes of the conflict and gathering of information from all parties. 2) Situation analysis – identification of the main interests and needs of the client, assessment of the possible consequences of the conflict. 3) Communication – organisation of a meeting with the client, use of active listening to identify emotions and needs. 4) Finding and choosing optimal solutions – generating problem-solving options with the client, assessing opportunities and compromise solutions. 5) Solution implementation – development of an action plan for the implementation of the agreed solution, identification of responsible people and deadlines. 6) Monitoring, evaluation and documentation – systematic monitoring of the implementation of the solution, assessing customer satisfaction, recording all discussions and decisions. The authors emphasise that the application of this algorithm can lead to an increase in customer satisfaction, a guarantee of timely project implementation and an improvement in the financial performance of the company. Furthermore, effective conflict management helps build positive internal team communication. The study also highlights the importance of developing the competencies and applied skills needed for conflict resolution, such as active listening, negotiation, emotional intelligence and stress management. These are critical to making the proposed algorithm work. Overall, this study offers a comprehensive approach to client conflict management that can be used by architectural and construction managers to improve their efficiency and competitive position in the marketplace. Keywords: conflicts, clients, architectural and construction managers, conflict resolution algorithm, stress management, active listening, negotiating, emotional intelligence.
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Ways of ensuring social responsibility of architectural and construction companies: economic benefits and further development vectors
(Хмельницький національний університет (Україна), 2024) Yashchenko, Oleksii; Kubanov, Ruslan; Prusov, Dmitry; Makatora, Dmytro
The article is devoted to the study of the ways to ensure the social responsibility of architectural and construction companies and to the assessment of the economic benefits associated with the implementation of such practices. The authors note that the social responsibility of business, including the construction industry, is becoming increasingly important in the modern world. This is driven by increasing public awareness of the impact of human activity on the environment and society at large. Architects and builders should therefore consider the environment, safety and comfort of users and interact with local communities, as well as fulfilling their professional duties. Improving corporate reputation, attracting and retaining talented people, increasing market competitiveness and ensuring sustainable development have been identified as the main benefits of implementing social responsibility. It can also help attract investment and partnerships with government and non-government organisations by achieving high standards of social responsibility. The study details the main areas of social responsibility in the activities of architectural and construction companies. These include socio-cultural and environmental considerations and active engagement with local communities to ensure the safety and comfort of building occupants. The importance of the reduction of negative impacts on the environment through the use of innovative technologies, environmentally friendly materials, energy efficient solutions, etc. is also underlined. Improved image and reputation, increased consumer confidence, attracting new clients and partners, and increased productivity and efficiency are some of the economic benefits of social responsibility for architectural and construction companies. The authors emphasise that socially responsible business is becoming a key factor in succeeding in today’s environment. Active cooperation with the public, government agencies and research organisations is essential for the further development of architectural and construction companies on the basis of social responsibility. In this way it will be possible to develop and implement innovative approaches aimed at ensuring sustainable development and improving the standard of living of the population. In general, the study shows that integrating socially responsible practices into the activities of architectural and construction companies contributes not only to effective risk management and improving the quality of work, but also to creating a positive image of the company, attracting new clients and maintaining a stable position in the market.
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Motivational Mechanism of an Architectural and Construction Manager’s Activity
(Видавничий дім «ІНЖЕК», 2024) Kubanov, Ruslan; Makatora, Dmytro; Yashchenko, Oleksii
The motivational mechanism of an architectural and construction manager’s activity is a complex and multifaceted process that requires careful studying and analysing various aspects. This article is a study of this mechanism with a view to the identification of the key factors and their impact on the motivation of managers. According to the authors, motivating an architectural and construction manager is a complex and multifaceted process that includes two main components: motivating subordinates and personal and professional development of the manager himself. An important component of successful management in the construction industry is employee motivation. The motivation of employees towards the achievement of common goals through encouragement, training and development, as well as support in difficult situations, are key aspects of this process. Financial incentives also continue to be an important factor for some members of staff. Creating individualised plans that take into account the needs and motivations of employees is important to motivate them effectively. Key elements of a motivation strategy include developing creativity, professional skills and setting clear goals. The personal motivation of a manager also plays an important role in the achievement of success. Factors that influence a manager’s motivation and performance include the internal need for success and recognition, self-actualisation through creativity, and the need for recognition and professional achievement. In addition to technical skills, a successful manager in the architecture and construction industry must have leadership skills, strategic thinking and adaptability to changes in the industry. To ensure the sustainability of the company’s development, it is important to manage resources and budgets rationally. The conclusions emphasise that an important aspect of successful management in the architectural and construction industry is the development and stimulation of managerial motivation. This process is a matter of continuous improvement and consideration of the various factors that have an impact on motivation and productivity. The key components of effective motivation are approaching each employee individually, developing the manager’s personal and professional qualities, as well as leadership and strategic thinking skills. An important task for a manager is to create a stable and effective team that shares common goals and knows how to work together. Employees should be given opportunities to grow and develop, encouraging them to be creative and take the initiative to generate new ideas and increase overall productivity. In addition, in order to achieve high results in the architecture and construction industry, it is important to maintain a positive working climate and to develop effective motivational strategies that would add energy and motivation.
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Customer Focus as a Tool for Improving Business Efficiency in the Architecture and Construction Industry
(ФОП Лібуркіна Л. М., 2024) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan; Zinych, Petro
The study considers customer focus as a key tool for improving the efficiency of enterprise in the architecture and construction industry, which is a complex and diversified area, where the success of enterprises depends on their ability to adapt to both market requirements and the requirements put forward by customers. Customer focus in this industry is key to success, as consumers are looking for a personalized approach, quality services, and a positive communication experience. It is important to remember that a customer-focused approach in the construction business involves attention to customer requirements and establishing partnerships, which contributes to meeting customers’ needs and the successful implementation of projects. It is defined that the successful implementation of a customer-focused strategy in the business activities of enterprises in the architecture and construction area requires careful consideration of several key elements. Understanding customer needs and preferences, building a customer-focused culture, training employees to interact with customers, motivating the staff, and diagnosing the efficiency of customer-focused strategies are key to achieving success in this sphere. These elements help companies not only meet the needs of customers but also create long-term and mutually beneficial relationships with them. Taking these aspects into account helps to improve the level of service, increase customer satisfaction and increase the company’s competitiveness in the market. Therefore, it is important that businesses work carefully and systematically on these elements for the successful implementation of a customer-focused strategy. The main aspects of customer focus are considered, models and methodologies that help enterprises to interact with customers, taking into account their needs and expectations, are presented. The team of authors highlights the step-by-step process of developing customer focus, as well as the methodology of «Managing business processes of customer focus» as the key to the successful operation of enterprises in the architecture and construction industry. The SERVQUAL model for assessing the quality of services and the use of the NPS index to measure the level of customer loyalty are also considered. The conclusions state that customer focus contributes to the development of long-term relationships with customers, maintaining a loyal customer base, attracting new consumers and increasing their level of loyalty. Through the customer-focused approach, the company can effectively adapt to changes in the market, improve its services and ensure high quality of work. Adaptability, customer interaction and continuous process improvement are an essential part of the success of construction companies in today’s competitive environment. This research can help an enterprise in the field of architecture and construction to increase competitiveness, attract new customers and retain existing ones, as well as improve the quality of services and customer satisfaction.
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Using Information Technologies to Manage Printing Production: Integration and Optimisation Based on the System-Process Approach
(ВИДАВНИЧИЙ ДІМ «ІНЖЕК», 2024) Makatora, Alona; Makatora, Dmytro; Zenkin, Mykola; Kubanov, Ruslan
Taking into account the characteristics of the system-process approach, the study considers the importance of the use of information technologies in the management of the production of printed products. The information structure is considered to be an organised system for collecting, processing, storing and distributing the necessary information required for management decision making. This structure aims to ensure that the information is available, accurate and relevant, which is required to manage the production process. By considering the interrelationships of all elements of the production process and establishing optimal information exchange procedures to achieve management objectives, the system-process management approach is used. This helps to improve coordination between the company’s departments. It also reduces production time and increases the level of quality and productivity. A wide range of tasks, from order processing and preparation of production documentation to control and analysis of production results, are involved in the creation of a company’s management information structure. Production planning, customer invoicing and scheduling of production processes are also important aspects of management. They help to ensure an efficient production process and customer satisfaction. A comprehensive system of information and management components is used to create and use an information structure for managing the production of printed products based on a system-process approach. These components include information technology, production process management systems, and logistics process management systems. The aim is to automate and optimise production processes in the printing industry. In particular, it is possible to optimise the processes of interaction between customers and producers through the development of print production using information technologies and automated management systems. This helps to improve the quality of the service and to make management decisions on a more informed basis. The study notes that effective operational management of receiving orders in the printing industry is critical to running a successful business. Key elements of this process include the proper collection and management of information. Initial data plays an important role in order acceptance and fulfilment, such as customer requirements, requirement structure, financial conditions and order volume. This information enables you to communicate effectively with customers, understand their needs, and estimate profitability and cost to produce. Key aspects of production management include responding quickly to changes in demand, optimising processes and fulfilling orders on time. In order to maintain the efficient functioning of the company, it is important that the data is current, updated and accessible to all parties involved in the process. It is concluded that a properly organised information structure based on the system-process approach is an important component of successful print production management. It contributes to the optimisation of work processes and increases the productivity of the company. Keywords: management of printing production, information technologies, information structure, system-process approach, management decision, economic development, competition.
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Information and Communication Technologies as a Tool for Interaction Between Strategic and Operational Management in Printing Companies
(Державний університет «Одеська політехніка», 2024) Makatora, Alona; Makatora, Dmytro; Zenkin, Mykola; Kubanov, Ruslan
The study confirms the key role played by information and communication technologies and business strategies in supporting the interaction between the strategic management and the operational management in a printing company. The overall conclusion is that the effective management of printing companies requires the integration of information and communication technologies with business strategies. In general, in order to improve business efficiency, optimise production processes and enhance product quality, the use of ICT in the management of printing companies plays an important role. The integration of human resources, customer relationship management and enterprise resource planning systems with the enterprise information management system allows the creation of a holistic and efficient management system that contributes to the achievement of the company’s strategic goals. Using such systems helps companies to be competitive, ensures optimising business processes and has a positive impact on their performance. Keywords: information and communication technologies, printing company, strategic and operational management, business processes, operational strategies, production reorientation, production stabilisation, full specialisation, production uniqueness, diversification, production modification.
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Information and communication technologies as a tool for increasing the efficiency of printing companies’ economic activity
(Хмельницький національний університет, 2024) Makatora, Alona; Makatora, Dmytro; Zenkin, Mykola; Kubanov, Ruslan
In order to increase the efficiency of economic activity of printing companies, the authors of the study have identified the following features and promising directions: reorientation of management tasks for the development of printing companies in order to ensure their competitiveness; determination of strategic directions of development of printing companies; optimisation of the appropriate level of information, resource and organisational support of printing companies for the successful implementation of development strategies; diversification of activities of printing enterprises; corporatisation of printing enterprises; ensuring investment development of printing industry enterprises. The implementation of strategies aimed at optimising processes, reducing costs, using advanced technologies and increasing the efficiency of interaction with consumers is the reorientation of management tasks for the development of printing companies in order to ensure their competitiveness. The strategic directions for the development of printing companies include: European integration, improvement of product quality in accordance with international standards, use of information technology to optimise production processes, innovation, expansion of production links, environmental friendliness and solving the problem of qualified personnel. The successful implementation of development strategies depends on optimising the appropriate level of information, resources and organisational support for the activities of printing companies. Information support is concerned with determining strategic directions through the analysis of internal and external information. The focus of resource support is on the efficient management of resources for the achievement of production efficiency. Organisational support involves creating an effective structure and motivating staff. Diversifying printing businesses in the current environment requires adopting the latest technologies and using information and communication technologies. This makes it possible to expand the range of products, increase the efficiency of production, optimise management and improve customer relations. The corporatisation of printing companies is important for business development, enabling companies to consolidate, implement large projects and expand markets. The integration of ICT contributes to the optimisation of production processes, the improvement of management efficiency and the creation of competitive advantages for printing companies. Using ICT in the printing industry plays a key role in increasing the attractiveness of companies to invest. The integration of ICT enables the optimisation of internal processes. It reduces costs, develops innovation and attracts new investors.
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Sustainable Development-Based Approaches to Urban Recovery and Prosperity
(ВИДАВНИЧИЙ ДІМ «ІНЖЕК», 2024) Yashchenko, Oleksii; Kubanov, Ruslan; Makatora, Dmytro
The study found that a comprehensive approach based on sustainable development is needed to rebuild cities after conflict or war. The process of rebuilding and developing can be lengthy, but it’s important to ensure that the city develops in a harmonious way, considering economic, social and environmental aspects. Im portant trends towards sustainable urban development and ensuring its economic, social and environmental sustainability are reflected in modern pproaches to urban development. This means that urban planning and regeneration should consider not only material aspects, but also socio-cultural and environmental factors that affect the quality of life of those living in the city and the overall development of the city. Innovative technologies, energy efficiency, green building and social aspects are key to the improvement of infrastructure and quality of life in regenerated cities. The introduction of the latest technologies, which are important for the sustainable development of cities and their future viability, helps to reduce waste, rationalise the use of resources and preserve the environ ment. It is important to note that green cities are an important component of sustainable development in the modern world. These green city models are a valuable reference point for Ukraine and other countries in planning and implementing environmental initiatives in the urban environment. Approaches to creat ing green and sustainable cities vary. However, they all aim to ensure the quality of life of residents and the economic development of regions. It is important to bear in mind that green cities have the potential to improve the quality of life of the population, to contribute to the preservation of the environment and to the sustainability of the urban environment. Living and working conditions in cities can be gracefully improved and contribute to sustainable development at various levels by implementing effective development strategies inspired by these models. The study confirms that through the development of infrastructure and social initiatives aimed at creating a comfortable and safe environment for living and personal development, it is possible to improve the quality of life of city residents. In order to support sustainable urban development and improve the lives of residents, it is important to continue research in this area and to put the found approaches into practice. As a result of the study, recommendations have been developed to implement certain positions and conceptual approaches in the practice of urban renewal and development to create sustainable, cost effective and comfortable conditions for residents. The recommendations cover important areas such as innovative technologies, sustainable development, social aspects, getting the local community involved and financial stability. Applying these recommendations will help create cities that are environmentally friendly, energy efficient and liveable for their inhabitants. Keywords: sustainable development, urban regeneration and development, conceptual approach, urban infrastructure, social and economic opportunities, economic recovery.
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Overcoming the architectural and construction manager’s professional and psychological academicism towards clients: problems and solutions: modeling the development of the economic systems
(Khmelnytskyi National University (Ukraine), 2024) Kubanov, Ruslan; Yashchenko, Oleksii; Makatora, Dmytro
The study is devoted to the problem of the overcoming of the professional and psychological academicism of the manager of the architecture and construction industry when dealing with clients. The term “manager’s psychological academicism” is defined as a manager’s readiness and competence in the field of interaction with clients and partners, combining professional management aspects with psychological knowledge and skills. The authors of the study stress that in order to overcome the psychological academicism of a manager, it is necessary to have an understanding of the psychological characteristics of clients, to be able to perceive their needs and expectations, and to adapt personal communication strategies in accordance with clients’ requirements. Particular attention is given to the ability to listen, understand and communicate effectively with clients, as well as building trust and positive relationships with them. In addressing the issue of psychological academicism, the key aspects of emotional control and emotional intelligence are discussed. The paper also highlights the importance of negotiation skills and adaptation to clients’ cultural characteristics and values for successful co-operation. Thus, the key to successful collaboration and achievement of business goals is the development of psychological academicism in the interaction of the architect and construction manager with the client. Recommendations for overcoming psychological academicism will help managers improve service quality, build trust and achieve success in their work, such as developing empathy, communication skills, cultural awareness, conflict management and building positive relationships. This approach will contribute to the creation of a positive working environment, the promotion of charismatic leadership and the increase in the effectiveness of projects in the architecture and construction industry. To sum up, overcoming psychological academicism is an important component of successful leading and working in a manager’s professional life. Overcoming psychological academicism will contribute to the successful implementation of projects and improve client relations, which will help to strengthen the market position and develop the business. Keywords: professional and psychological academicism, architectural and construction manager, management, managerial competence, empathy, conflict management, negotiation management, adaptation to clients’ cultural characteristics and values, business objectives.
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Features preparation of the project manager in the architecture and construction industry
(Київський національний університет технологій та дизайну, 2023) Makatora, Dmytro; Yashchenko, Oleksii; Kubanov, Ruslan
The architectural and construction sphere is very relevant in the modern world with numerous social, economic and technological challenges. A special role in the industry is played by the activities of the manager and its specificity. The management of domestic architectural and construction enterprises is interested in the presence of qualified economic professionals who could professionally carry out management tasks, including planning and operational management of all aspects of economic and production activities of the organization, marketing research, price and commodity policy, as well as financial activities and financial activities resources. FORMULATION OF THE ARTICLE OBJECTIVES. The purpose of the study is to identify and analyse the theoretical and practical features of the activity of a manager in the architectural and construction industries. RESEARCH HYPOTHESIS: Architecture and construction manager has a combination of theoretical and practical skills that are needed for successful activities. The peculiarities of this role include several areas of activity, including theoretical knowledge, project management, understanding of legal aspects, leadership and communications skills, financial management, technical knowledge and innovative approach. This scientific and applied constant is a benchmark for the selection of managers in domestic architectural and construction enterprises and requires description, concretization and verification in practice. METHODS: analysis of literature – review of scientific publications, journals, books and other sources for collecting and analyzing information about this topic of research; system analysis – study of the object of study as a complex system with interconnected elements; deductive and inductive methods – the use of logical thinking to derive general principles or conclusions from specific facts or data; The interdisciplinary approach is the integration of knowledge, methods and practices in different disciplines to solve a certain problem. The combination of these methods ensures the quality of the study. CONCLUSIONS: The manager in the architectural and construction industry plays a critical role in managing construction projects and enterprise development. This position requires a combination of theoretical knowledge of architectural and construction processes with practical skills in project management. The peculiarities of this role include several areas of activity, including theoretical knowledge, project management, understanding of legal aspects, leadership and communications skills, financial management, technical knowledge and innovative approach. Ukraine has considerable potential in the development of the architectural and construction industry, and managers in this area have an important role in the realization of this potential. Ensuring effective management of construction and development projects will contribute to the sustainable and progressive development of the Ukrainian economy. KEYWORDS: architecture and construction industry; manager; project; management decisions; risks; construction technologies; construction standards and regulations; architectural and engineering solutions.
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Internal factors forming competitive potential of small architectural and construction enterprises: systematisation, adaptation, universalisation
(Publishing House "Helvetica", 2024) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan
Internal factors play a decisive role in the formation of the competitive potential of small enterprises in the field of architecture and construction. The comprehensive approach adopted in this study involves analysing and improving the following internal factors: business strategy; efficiency of the business management system and methods; innovation and investment potential; level of production organisation; planning system; system of economic, social and psychological incentives; intellectual and labour potential; corporate culture. In particular, the study identifies the following qualitative characteristics and impact of internal factors on the level of competitiveness of small architectural and construction enterprises. The systematisation of internal factors contributes to the identification of the most important elements that have an impact on a company’s successful strategy. In this way, enterprises can better focus their efforts and resources on the achievement of their strategic goals. An important component of a company’s competitiveness is the effectiveness of its management system. A company can increase its productivity and efficiency in managing resources by analysing and improving this system. The ability to innovate and invest is also important in running a successful business. Innovation helps to maintain a competitive advantage by enabling a company to introduce new technologies and develop its products. In order to increase productivity, the organisation of production requires the systematisation and optimisation of processes. A clear definition of roles and responsibilities, the rational use of resources and quality assurance contribute to a company’s success. Planning is important for developing the business and achieving its goals. Managers can make informed decisions and successfully manage their business through a clear definition of goals, strategies and plans. The system of economic, social and psychological incentives used to motivate employees affects productivity. The provision of an appropriate incentive system is an important factor in the recruitment and retention of talented employees. Intellectual and labour potential are indisputable assets of an organisation. Ensuring the sustainability and future prospects of the company by investing in human resource development, skills and knowledge of employees. The style and characteristics of team interaction are determined by the corporate culture. The productivity and efficiency of the company can be positively influenced by striving to create a positive and favourable atmosphere. Companies can increase their efficiency, flexibility and sustainability in a competitive environment by systematising, adapting and universalising these factors. In particular, systematisation helps with the organisation and identification of internal factors, adaptation enables a rapid response to changes in the environment and universalisation enables the expansion of the firm’s capabilities. With such a comprehensive strategy, small enterprises can ensure their stability, competitiveness and resistance to the changes in the market conditions.
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Information and communication technology as a tool for increasing competitiveness in the printing industry
(Сумський національний аграрний університет, 2024) Makatora, Alona; Makatora, Dmytro; Kubanov, Ruslan
The study defines the role of information and communication technologies in the economy of the XXI century. It identifies the relationship between increasing competitiveness and the development of information and communication technologies in a printing company. The authors suggest that the basis for ensuring the competitiveness of a printing company is the actualisation of the role of information and communication technologies in the printing industry, as well as the following aspects of activity: automation and digital technologies; production of personalised printed products; use of electronic communication systems; application of information technologies that allow creating innovative printed products with complex design. The authors draw attention to the fact that it is important for the management to take into account potential problems when introducing innovations based on optimising the use of a complex of information and communication technologies in a company. Careful planning, analysis and assessment of possible consequences of implementation, openness to change and readiness for continuous improvement are general recommendations for the management of a company. In the view of the team of authors, particular attention should be paid to the ways in which technologies can contribute to the design and production of print products: 3D printing: using 3D printing technologies to create unique objects and parts that would be difficult or impossible to produce in any other way; Augmented Reality (AR): using AR to design printed products allows the creation of interactive elements that can interact with consumers’ smartphones or tablets; interactive QR codes: embedding QR codes in printed products allows consumers to quickly obtain additional information about a product or company by following a link or scanning a code; The article concludes that information and communication technologies open up new opportunities for the development of the printing industry, helping companies to adapt to rapidly changing market conditions and meet the needs of modern consumers.

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