(КПІ ім. Ігоря Сікорського, 2019) Гонта, Ігор Анатолійович
The article deals with the role of psychological emotional component, which emerges on the basis of the extralinguistic dominant feature. Catching attention of a person, an extralinguistic dominant feature engenders a number of emotions, which results in the formation of new language units. Such language units are typical of the non-standard language and have a potential for further word formation by means of metaphors, compounding, affixation, etc.