Перегляд за Автор "Koleshnia, Yana"

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    Digital strategies in business. Educational and methodical complex of the discipline
    (Igor Sikorsky Kyiv Polytechnic Institute, 2022) Zhygalkevych, Zhanna; Koleshnia, Yana
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    Digital transformation of industrial enterprises as a change in the business model and corporate thinking
    (КПІ ім. Ігоря Сікорського, 2024) Dergachova, Viktoriia; Koleshnia, Yana
    The article conseders the essence of digital transformation as a more complex and complex phenomenon than digitalization. The definition of digital transformation by foreign scientists is considered. The processes of digital transformation of the GE and John Deere companies were concidered and it was found that they have quite similar stages. It was proved that digital transformation involves the use of digital technologies, which leads to rethinking of business, rethinking of products and services, providing them with additional value based on information and technologies, to changing the key elements of the business model or its complete transformation with the formation of a digital company. Examples of Ukrainian companies that correspond to the signs of digital transformation and reflect similar experience are considered. On the basis of the conducted research, it can be concluded that Ukrainian enterprises have the potential for digital transformation, but this requires not only resources, but also the presence of transformational thinking in management, awareness of the need for digital transformation, and the formation of an appropriate corporate culture for this purpose.