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The economic essence of managing the production potential of the enterprise in the conditions of the development of the social economy
(КПІ ім. Ігоря Сікорського, 2024) Pohrebniak, Anna; Kostiunik, Olena; Klishch, Kateryna
The article deals with the problem of building an effective system of management of production potential of enterprises. It studies the role and importance of production potential in ensuring efficiency of production and development of enterprises. The study uses an analysis of the latest research and publications in the field of production potential management. The works of scientists who have made a significant contribution to understanding the formation and development of production potential are highlighted. Gaps in research related to the construction of a production potential management system and the role of the information component are identified. The essence of management of production potential as an active influence on the object of management in order to increase its efficiency and provide conditions for development is disclosed.