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Web3 technologies in affiliate marketing systems
(КПІ ім. Ігоря Сікорського, 2025) Malenko, M.
The article analyzes the key disadvantages of centralized affiliate platforms, including lack of transparency, the complexity of payouts, and integration costs. The integration of Web3 technologies (blockchain, smart contracts, decentralized data storage) is proposed as an effective alternative to increase trust and optimize processes, which is supported by previous research. The paper emphasizes the lack of detailed methods and models for integrating Web3 technologies into affiliate marketing systems and formulates a number of research questions that cover cryptography, the development of smart contracts, graph analysis of interactions, and OO-modeling of decentralized applications. A methodological approach is presented, consisting of an analysis of existing models, a literature review, the development of a Web3-based system, and formal testing of prototypes.