Перегляд за Автор "Nazarenko, Olena"

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    Euphemisms in mass media discourse: the USA elections 2024
    (КПІ ім. Ігоря Сікорського, 2024) Nazarenko, Olena; Kozel, Yana
    Given the global desire of the society to promote tolerance and equality in terms of age, gender, religion, nationality, and social status, nowadays the prevalence of euphemisms has noticeably increased. Euphemisms serve as a tool to soften a harsh, offensive or unpleasant expression in order to prevent any potential conflicts, offence or discomfort when dealing with sensitive and controversial topics regarding various aspects of social life. Moreover, the use of euphemistic language instead of harsh phrases with negative emotional connotations reflects a collective effort to understand complex social patterns while maintaining mutual respect and sensitivity. It can also be seen as an essential trait of human communication that demonstrates the cultural and historical changes in society. The phenomenon of euphemism is a remarkable feature in the English-language mass media discourse. For the past decades, as the Internet and television have significantly evolved, media is widely considered to play a vital role in influencing public opinion, regarding political sphere in particular. It is set to be a crucial factor in the country's political process and all its manifestations, such as coverage of global political events, influence on election campaigns and electorate as well as the final election outcome. The use of euphemisms, in turn, is believed to be one of the key mechanisms in such influencing process created by media. Euphemisms enable media imperceptibly impact the way the public responds to political processes, events, and how it perceives certain representatives of the political world. The article outlines the issues related to the term “euphemism”, its’ definition and the role of the considered linguistic unit in modern mass media discourse. Based on articles about 2024 Unted States elections, the study analyzes the strategies of formation of euphemistic units in the English-language mass-media discourse and how it influences reader’s perception of the text.
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    Features of using lexical innovations and slang in international memes (on the example of social networks)
    (КПІ ім. Ігоря Сікорського, 2024) Nazarenko, Olena; Rebenok, Valentyna
    The article explores the dynamic use of lexical innovations and slang in contemporary international memes, which are prevalent in popular social networks such as Instagram and Facebook. Memes, as a significant phenomenon of digital culture, have evolved into a unique form of communication, blending linguistic creativity with visual content to deliver messages that are often humorous, satirical, or socially reflective. This study analyzes the structural and functional features of memes, focusing on how slang and lexical innovations contribute to their effectiveness in engaging audiences and conveying complex ideas succinctly. By investigating the specific linguistic tools utilized in memes, such as newly coined terms, idiomatic expressions, and non-standard word formations, the research highlights their role in shaping online discourse. The findings also shed light on the cultural and social implications of these linguistic phenomena, emphasizing how they reflect and influence the habits, attitudes, and practices of young people, especially those learning English as a second language. Moreover, the research identifies the primary functions of lexical innovations and slang in memes, including emotional expression, humor, and the creation of shared online identities. The analysis contributes to a broader understanding of how digital communication and language intersect, providing insights into the transformative power of memes in modern Internet discourse.