Перегляд за Автор "Nesterova, J. V."

Зараз показуємо 1 - 1 з 1
  • Ескіз недоступний
    ДокументВідкритий доступ
    Brand as the non-material active in the postindustrial society
    (RTU Publishing House, 2007) Zozul`ov, A. V.; Nesterova, J. V.
    Clause is devoted to the analysis of a role of actives of the enterprise in an industrial and postindustrial society. Changes of a role of a brand as non-material active of the enterprise in view of specificity of the Ukrainian market are investigated.