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Ensuring the international competitiveness of Chinese automotive enterprises in the conditions of globalisation
(КПІ ім. Ігоря Сікорського, 2024) Yani Liu; Скоробогатова, Наталя Євгенівна
The aim of the master's thesis is to improve the scientific and methodological foundations and develop practical recommendations for ensuring the international competitiveness of Chinese automotive enterprises in the conditions of globalisation. Object of research is the process of ensuring the international competitiveness of Chinese automobile enterprises in the context of globalisation. Subject of the study is theoretical, methodological and applied aspects of the ensuring the international competitiveness of Chinese automobile enterprises in the context of globalisation. The scientific novelty lies in the uncovering of the strategic strengths of automotive companies (example of a company BYD), such as vertical integration, resilience to disruptions in the supply chain, and advances in battery innovation and sustainability. The study highlights the role of cost-efficiency, green innovation, and tailored strategies in enhancing global competitiveness, contributing to the academic discourse on sustainable automotive development.