Перегляд за Автор "Zhygalkevych, Zhanna"

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  • Ескіз
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    Digital strategies in business. Educational and methodical complex of the discipline
    (Igor Sikorsky Kyiv Polytechnic Institute, 2022) Zhygalkevych, Zhanna; Koleshnia, Yana
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    Efficient management of currency investment portfolio on the example of darnytsya pharmaceutical company
    (КПІ ім. Ігоря Сікорського, 2024) Zhygalkevych, Zhanna; Kolchyk, Serhii
    The presented article explores the investment methodology and offers practical recommendations for the effective management of the foreign currency investment portfolio of the enterprise of the pharmaceutical industry. Based on the use of existing scientific and methodological approaches, including system analysis, statistical methods, risk and profitability analysis, improved methods and models of currency portfolio management were developed. Such tools allow enterprises to increase flexibility, optimize investment decisions and minimize risks, which is especially important in the context of market volatility. The results of the research are of practical importance for pharmaceutical companies, allowing them to optimize the management of currency investment portfolios and increase the efficiency of investments in conditions of global economic uncertainty.
  • Ескіз
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    Influence of the Digital Economy on the Innovative Development of Enterprises
    (IEEE, 2022) Zhygalkevych, Zhanna; Vorzhakova, Yuliia; Koleshnya, Yana; Dergachova, Anna
    The article considers the dependence of innovative development of the enterprise on the growth of the digital economy. The issue of digitalization coverage of the main activities of enterprises is revealed, noting hat the digital economy is based on innovation with the use in production, promotion, sale, delivery of goods and services of Industry 4.0 technologies. The concept of digital infrastructure as technologies, products and services, hardware and software resources that provide the ability to connect, interact and operate modern digital technologies, use information and data in full. The positions of Ukraine in the world innovation and digital rankings are analyzed, indicating positive and negative tendencies of introduction of digitalization in the activity of enterprises. To determine Ukraine’s position in the world innovation and digital rankins the following indeces were used as a benchmark: Network Readiness Index; ICT Development Index; Global Innovation Index, Digital Economy and Society Index; Global Competitiveness Index. Ukraine’s position in the Country-level digital competitiveness ranking is additionally analyzed. The three main components of the digital economy in the activities of enterprises are identified, namely the use of the Internet in the activities of enterprises, the use of Industry 4.0 technologies by Ukrainian enterprises, assessment of digital literacy of the Ukrainian population. The limit norm of replacement of constituent elements of digital economy in activity of the enterprise in an optimum point of its development is defined. According to the calculations, it was found that in the unsatisfactory state of one of the components of enterprise’s digital development, the replacement of such an element is possible by replacing the two elements in the existing business models. The main goal of the article is to model and determine the impact of the digital economy on the innovative development of enterprises based on the use of such indicators as the level of digital literacy of the population of Ukraine, the use of Industry 4.0 technologies by Ukrainian enterprises and use of modern means of the Internet in the activities of enterprises.