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Документ Відкритий доступ Customer Focus as a Tool for Improving Business Efficiency in the Architecture and Construction Industry(ФОП Лібуркіна Л. М., 2024) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan; Zinych, PetroThe study considers customer focus as a key tool for improving the efficiency of enterprise in the architecture and construction industry, which is a complex and diversified area, where the success of enterprises depends on their ability to adapt to both market requirements and the requirements put forward by customers. Customer focus in this industry is key to success, as consumers are looking for a personalized approach, quality services, and a positive communication experience. It is important to remember that a customer-focused approach in the construction business involves attention to customer requirements and establishing partnerships, which contributes to meeting customers’ needs and the successful implementation of projects. It is defined that the successful implementation of a customer-focused strategy in the business activities of enterprises in the architecture and construction area requires careful consideration of several key elements. Understanding customer needs and preferences, building a customer-focused culture, training employees to interact with customers, motivating the staff, and diagnosing the efficiency of customer-focused strategies are key to achieving success in this sphere. These elements help companies not only meet the needs of customers but also create long-term and mutually beneficial relationships with them. Taking these aspects into account helps to improve the level of service, increase customer satisfaction and increase the company’s competitiveness in the market. Therefore, it is important that businesses work carefully and systematically on these elements for the successful implementation of a customer-focused strategy. The main aspects of customer focus are considered, models and methodologies that help enterprises to interact with customers, taking into account their needs and expectations, are presented. The team of authors highlights the step-by-step process of developing customer focus, as well as the methodology of «Managing business processes of customer focus» as the key to the successful operation of enterprises in the architecture and construction industry. The SERVQUAL model for assessing the quality of services and the use of the NPS index to measure the level of customer loyalty are also considered. The conclusions state that customer focus contributes to the development of long-term relationships with customers, maintaining a loyal customer base, attracting new consumers and increasing their level of loyalty. Through the customer-focused approach, the company can effectively adapt to changes in the market, improve its services and ensure high quality of work. Adaptability, customer interaction and continuous process improvement are an essential part of the success of construction companies in today’s competitive environment. This research can help an enterprise in the field of architecture and construction to increase competitiveness, attract new customers and retain existing ones, as well as improve the quality of services and customer satisfaction.Документ Відкритий доступ Economic justification of renovating and improving architecture and construction according to European standards(Чорноморський національний університетімені Петра Могили,ТОВ "ДКС Центр", 2024) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan; Zinych, PetroThe article formulates theoretical and methodological principles of economic justification of the expediency of renewing and improving architecture and construction according to European standards. There is evidence that investment, especially foreign investment, is not only an instrument of development, but also a method of regulation of the economy by means of capital transfers. The peculiarities of the assessment of the effectiveness of investment projects in the field of architecture and construction are under consideration. The relevance and practical significance of the closed-loop economy are demonstrated. The implementation of energy saving technologies in the EU countries, which have been successfully applied in the energy markets of Ukraine, is the subject of analysis. It proves that besides energy efficiency it is important to implement the concept of “smart city”. Certain areas of the study show that the updating and improvement of building codes and architectural practices is an important component of the economic development of Ukraine. The introduction of modern technologies and standards in construction can have a positive impact on the competitiveness of Ukrainian companies. It can help create new jobs and increase construction activity. The development of the construction industry will also contribute to the implementation of infrastructure and housing projects, which will have a positive impact on regional development and the quality of life of the population. It should be noted that the harmonisation of the Ukrainian legislation with the European standards will facilitate the easy integration of the country into the European and global economic space. In particular, by reducing technical barriers and creating synergies between standards, it facilitates trade in Ukrainian products and services. However, since harmonisation requires legislative changes, adaptation to new standards and training of specialists, it is a complex and time-consuming process. The conclusions state that in adopting European standards in construction and architecture, Ukraine is not only adapting to the modern requirements of the time, but is also taking a strategic step that will open wide opportunities for the country in the international arena, bringing economic benefits and improving the quality of life of its citizens. Implementing these changes will require the combined efforts of government, business and civil society, but the results will provide a solid foundation for the country’s sustainable development and European integration.Документ Відкритий доступ Theoretical and Methodological Bases for Implementing BIM Technologies in Construction Companies: Essence. Characteristics. Economic Efficiency(ВИДАВНИЧИЙ ДІМ «ІНЖЕК», 2024) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan; Zinych, Petro; Prusov, DmitryThe theoretical concepts and methodological characteristics of implementing BIM technologies in construction companies have been defined. BIM is an information modelling of a construction object, which involves the collection and processing of all information about a building with all its interconnections and dependencies, when the building is considered as a single object. It should be noted that when analysing the definitions of BIM, it is possible to come to the conclusion that it is necessary to make a clearer distinction as to what type of object is meant. Thus, there are some definitions that refer directly to the building model (Building Information Model), the building lifecycle process (Building Information Modelling) and the entire investment and construction process system (Building Information Management). It is pointed out that the traditional approach to design is based on two-dimensional models – plans, drawings and paper documentation. In contrast, Building Information Modelling (BIM) technologies add new aspects – construction plans, time and costs. These can be presented in any convenient form using an information model of the object in virtual reality. The short and long term benefits of using BIM technology in the construction industry are analysed in this article. It was noted that BIM goes beyond standard CAD systems as it allows to create three-dimensional models, known as 3D models, as well as models defined as 4D, 5D, 6D and even 7D. An automated project management system is described on the basis of three elements: the structure of project activities, the structure of resources and the matrix of resource allocation to project activities. In an automated system that ensures effective project planning, control and execution, these elements form a project management model. However, effective cost management throughout the project lifecycle is crucial to the successful implementation of the information system and maximising its benefits to the organisation. According to the authors, the overall cost-effectiveness factor of using BIM technology is determined by several factors: reduction of the overall level of project risks due to proven, accurate and optimised design solutions for engineering systems; reduction of construction time and construction costs as a result of reducing the number of errors in installation and use of materials; improvement of the quality and efficiency of building use will help reduce the negative impact on the environment. The conclusions emphasise that the successful implementation of BIM technologies in a construction company can lead to economic efficiency through an increase in labour productivity, a reduction in the cost of resources and materials, as well as an improvement in the quality and safety of construction processes. In addition, using BIM can help improve the quality of buildings and optimise the use of resources, helping to reduce environmental impact. In fact, BIM is a significant cost driver through this comprehensive approach to project management in construction.