City brand and city development: interconnection and current situation in Ukraine

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dc.contributor.authorBalashov, Dmytro
dc.date.accessioned2022-01-14T14:41:45Z
dc.date.available2022-01-14T14:41:45Z
dc.date.issued2019
dc.description.abstractenFor today, city branding is becoming a popular tool for improving the image and competitiveness of the city. Orientation of the city brand to external stakeholders helps to increase the tourist and investment attractiveness. However, using an effective city brand it can be also possible to address important local issues and meet the needs of domestic stakeholders, the main ones being the local population and entrepreneurs.uk
dc.format.pagerangeP. 148-150uk
dc.identifier.citationBalashov, D. City brand and city development: interconnection and current situation in Ukraine / D. Balashov // International scientific conference scientific development of new Eastern Europe, April 6 th, 2019. Proceedings of the Conference. Part I. – Riga, Latvia : 2019. – P. 148-150.uk
dc.identifier.doihttps://doi.org/10.30525/978-9934-571-89-3_51
dc.identifier.urihttps://ela.kpi.ua/handle/123456789/45888
dc.language.isoenuk
dc.publisherBaltija Publishinguk
dc.publisher.placeRigauk
dc.sourceInternational scientific conference scientific development of new Eastern Europe, April 6 th, 2019. Proceedings of the Conference. Part I.uk
dc.titleCity brand and city development: interconnection and current situation in Ukraineuk
dc.typeArticleuk

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