(КПІ ім. Ігоря Сікорського, 2018) Удот, Анастасія Володимирівна
The paper focuses on the study of phonostylistic means typical of the texts of commercial and sci-tech advertising. The author systematizes a set of phonostylistic means used in these texts that help attract the recipients’ attention, produce a subliminal influence of persuasion as well as make commercial texts and names of products easy to remember.