2023

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Forecasting marketing trends of distance e-learning
(КПІ ім. Ігоря Сікорського, 2023) Yudina, Nataliya
Under the conditions of information society, the digitalization of education is forming a market of distance e-learning cours- es. The importance of marketing forecasting is increasing for this market. In contrast to the common thought of lack of skills among young people through distance e-learning during the pandemic of COVID-19, the article highlights lack of the marketing approach to the process of the distance e-learning developing and marketing analyzes of global risks dynamics. It is highlighted that under the conditions of "new normality" distance e-learning is not only to ensure the traditional education, but also to be integrated to the international distance e-learning markets. Some future trends and effective marketing tools were defined in the article for this market, in particular absence of home tasks, integrations with Artificial Intelligence, increasing importance of video-content and so on. Proposed recommendations will ensure future commercialization of the Ukrainian distance e-learning courses and their integration into the global market.