The purpose of this research is to explore the management of company competitiveness based on sustainable development. To achieve the goal, the article used the method of analysis and synthesis, which made it possible to conduct a comprehensive study of the process of managing competitiveness based on sustainable development. The study employs an analytical approach and comparative analysis to investigate the key aspects of competitiveness management and its impact on the company. The findings demonstrate that effective management based on sustainable development preserves the company's competitive advantage, optimizes production processes, minimizes environmental impact, and enhances resource utilization. Moreover, it improves stakeholder relations, enhances the company's reputation, and attracts investments. The practical significance of this research lies in identifying principles and tools for managing competitiveness based on sustainable development, enabling companies to achieve sustainable growth and balance economic, social, and environmental aspects.