Навчально-методичні матеріали (КАМГС3)

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https://ela.kpi.ua/handle/123456789/480
У зібранні розміщено підручники, навчальні посібники, практикуми, матеріали до курсів лекцій, програми дисциплін, авторами або укладачами яких є науково-педагогічні працівники кафедри.

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    Professional English. Marketing communication
    (Igor Sikorsky Kyiv Polytechnic Institute, 2021) Kolosova, Hanna Andriivna; Narodovska, Olha Mykolaiivna
    The study e-book “Professional English: Marketing communication” was created to independently prepare 3rd-year students of the Faculty of Management and Marketing for the development of communication skills in the discipline “Foreign language for professional purposes”. It is composed considering the recommendations of the current curriculum, which provides students with professional language competence that is necessary for effective participation in educational situations of professional communication, especially in industrial marketing performances. The aim of the e-book is to help students be ready for business communication in English by learning about different areas and situations that arise in the marketing environment, including industrial marketing and business ethics, developing skills in holding meetings, participation in negotiations and debates, increasing competence in development and implementation of marketing strategies and their adaptation to market trends. It highlights the main aspects of effective product presentation on the market and forms a competitive and ethical advertising campaign. The e-book covers the requirements for students' knowledge of different types of speech activities related to marketing within each module, as well as the focus on different business topics depending on the type of task. It includes a variety of exercises and materials to help students practice and strengthen oral communication skills. The study e-book “Professional English: Marketing communication” allows adapting the educational content to the needs of the future professional activity.