Semantic Aspect of Compound Neologisms in the Modern German Language (Based On Marketing Lexis Materials)

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dc.contributor.authorHorbach, Oksana
dc.contributor.authorHryniuk, Oksana
dc.date.accessioned2022-05-25T12:08:47Z
dc.date.available2022-05-25T12:08:47Z
dc.date.issued2018
dc.description.abstractenThe article is dedicated to the research of the semantic aspect, namely the semantic derivation process as one of the ways of emergence, semantic characterising and classification of compound neologisms pertaining to the lexis of marketing of the modern German language, which previously was not singled out from the corpus of economy lexis and was not subjected to linguistic scrutiny. Intrinsic to the analysed compound nouns are such features of professional lexis as unambiguity, semantic specialisation, definitiveness, expressive and emotive neutrality, and brief form of expression. Compound neologisms of the marketing lexis are predominantly single-meaning words, which secure the convenience of their use in the linguistic group of experts within this area of knowledge. The terminologisation of the constituent components of compound neologisms based on meaning expansion and metaphoric reframing has been established. Within the corpus of the analysed lexis, semantic fields and lexical-semantic groups (LSGs) have been detected and singled out; moreover, the considerable quantitative scope of such groups made it possible also to single out lexical-semantic subgroups (LSSGs). The article outlines the semantic specifics of the word-building activity of the initial and final components of compounds that form series or sets of compounds of the studied lexis.uk
dc.format.pagerangePp. 231-239uk
dc.identifier.citationHorbach, O. Semantic Aspect of Compound Neologisms in the Modern German Language (Based On Marketing Lexis Materials) / Oksana Horbach, Oksana Hryniuk // Advanced education. – 2018. – Iss. 9. – Pp. 231-239uk
dc.identifier.doihttps://doi.org/10.20535/2410-8286.111193
dc.identifier.urihttps://ela.kpi.ua/handle/123456789/47563
dc.language.isoenuk
dc.publisherIgor Sikorsky Kyiv Polytechnic Instituteuk
dc.publisher.placeKyivuk
dc.sourceAdvanced education : збірник наукових праць, Вип. 9uk
dc.subjectcompound neologismuk
dc.subjectsemantic derivationuk
dc.subjectterm elementuk
dc.subjectsemantic fielduk
dc.subjectlexical-semantic groupuk
dc.titleSemantic Aspect of Compound Neologisms in the Modern German Language (Based On Marketing Lexis Materials)uk
dc.typeArticleuk

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Advanced education: збірник наукових праць, Вип. 9