Brand as the non-material active in the postindustrial society

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dc.contributor.authorZozul`ov, A. V.
dc.contributor.authorNesterova, J. V.
dc.date.accessioned2020-01-29T09:42:42Z
dc.date.available2020-01-29T09:42:42Z
dc.date.issued2007
dc.description.abstractClause is devoted to the analysis of a role of actives of the enterprise in an industrial and postindustrial society. Changes of a role of a brand as non-material active of the enterprise in view of specificity of the Ukrainian market are investigated.en
dc.event.date2007-04-12en
dc.event.placeRiga Tchnical Uiversity, Rīga, Latviaen
dc.format.pagerangeP. 191en
dc.identifier.citationZozul`ov, A. V. Brand as the non-material active in the postindustrial society / Zozul`ov A. V., Nesterova J. V. // International Scientific Dual-Conference "Towards Knowledge-based Economy" & "Enterprise Management: Diagnostics, Strategy, Effectiveness" : Conference Proceedings, 2007, 12-13 April. – Riga : RTU Publishing House, 2007. – P. 191.en
dc.identifier.urihttps://ela.kpi.ua/handle/123456789/31205
dc.language.isoenen
dc.publisherRTU Publishing Houseen
dc.publisher.placeRigaen
dc.sourceInternational Scientific Dual-Conference "Towards Knowledge-based Economy" & "Enterprise Management: Diagnostics, Strategy, Effectiveness" : Conference Proceedings, Latvia, Rīga, 12-13 April, 2007en
dc.subjectbranden
dc.subjectbrandingen
dc.subjectmaterial and non-material actives of the enterpriseen
dc.subjectglobalizationen
dc.subjectthe organization of businessen
dc.titleBrand as the non-material active in the postindustrial societyen
dc.title.eventInternational Scientific Dual-Conference "Towards Knowledge-based Economy" & "Enterprise Management: Diagnostics, Strategy, Effectiveness"en
dc.typeArticleen

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Матеріали конференцій, семінарів і т.п. (КПМ)