Specifics of forming freelancer’s self-brand on Upwork and Linkedin. Comparative analysis
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Дата
2024
Автори
Науковий керівник
Назва журналу
Номер ISSN
Назва тому
Видавець
НН ВПІ КПІ ім. Ігоря Сікорського
Анотація
This article discusses the specifics of forming a freelancer’s personal brand on
two popular platforms — Upwork and Linkedin. Comparing approaches to creating
and maintaining a personal brand on these platforms allows you to understand their
uniqueness and potential for developing a professional image. The article examines the
main steps needed to successfully build a freelancer brand on each of the platforms,
taking into account their differences in audience and functionality. Strategies for
building a profile, studying and attracting the target audience, as well as tools for
Building Authority and effective communication with customers are analyzed. Creating
profiles on freelance platforms is the first step in building a personal brand. On Upwork,
it is important to fill out your profile with information about your skills, work experience,
and project portfolio. You should also add detailed information about your professional
activities, education, skills, and experience to LinkedIn.
A successful freelancer needs to understand their target audience — who they are,
what problems they have, and how you can help them solve those problems. Based on
this information, you can customize your profiles and job offers to attract the attention
of this particular audience. On Upwork, personal brand building is more focused on completing projects
and getting positive feedback, while LinkedIn focuses on a professional profile and a
network of contacts that helps attract new customers and potential partners.
Building a personal brand on freelance platforms is a complex yet very important
process for any freelancer. With the right strategy, a unique approach to presenting
your skills and services, and responsibility for getting the job done, you can become
a recognizable and successful specialist in your field on platforms like Upwork and
LinkedIn.
This article will be a useful source of information for freelancers who want to stand
out on these platforms and build a successful career in online work.
Опис
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Бібліографічний опис
Kovtun, N. Specifics of forming freelancer’s self-brand on Upwork and Linkedin. Comparative analysis / Kovtun N., Shynkarenko Y. // Обрії друкарства : науковий журнал. – 2024. – №1 (15). – С. 188-201. – Бібліогр.: 15 назв.