Machine-to-machine (m2m) market: current state, trends, and foundations for marketing automation

Zozulov, Oleksandr; Parfonov, Oleksandr

Machine-to-machine (m2m) market: current state, trends, and foundations for marketing automation

Файли

196-204.pdf (580.47 KB)

Дата

2025

Автори

Zozulov, Oleksandr

Parfonov, Oleksandr

Видавець

КПІ ім. Ігоря Сікорського

Анотація

The study examines the current state and key features of the Machine-to-Machine market, focusing on autonomous systems that function as independent economic agents. The aim is to define the characteristics of marketing interaction in machine-driv-en environments and outline principles relevant to the development of automated marketing approaches. The methodological basis includes analysis and systematisation of conceptual models describing machine interaction, decision logic and integra-tion mechanisms. The results indicate that competitiveness in M2M environments depends on data quality, system reliability, interoperability and autonomy of operation. The practical significance lies in forming a theoretical foundation for automated marketing strategies that support effective integration, coordination and decision efficiency within autonomous technological ecosystems.

Ключові слова

marketing, machine-to-machine, machine customers, marketing automation, communication, ecosystems, IoT, data protocols, маркетинг, міжмашинна взаємодія, машинні клієнти, автоматизація маркетингу, комунікація, екосистеми, інтернет речей (IoT), протоколи даних

Бібліографічний опис

Zozulov, O. Machine-to-machine (m2m) market: current state, trends, and foundations for marketing automation / Zozulov Oleksandr, Parfonov, Oleksandr // Економічний вісник НТУУ «КПІ» : збірник наукових праць. – 2025. – № 35. – C. 196-204. – Бібліогр.: 21 назв.