Analysis of key performance indicators of Ukrainian and global printing companies
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Файли
Дата
2023-08
Науковий керівник
Назва журналу
Номер ISSN
Назва тому
Видавець
AD ALTA-Journal of Interdisciplinary Research
Анотація
The activities of Ukrainian and global printing companies have many common features. However, in the context of geopolitical challenges and economic turmoil, appropriate strategic development and management efficiency are essential to ensure favorable prospects for the printing industry. An important area of research is to assess the peculiarities of digital technologies' impact on printing enterprises' activities, as well as to ensure their competitive advantages. The article analyzes the main indicators of printing enterprises' development, as well as the aspects that affect the efficiency of their activities. In addition, the author considers several geographical factors, integration into relevant commodity markets, and the possibility of using diversified supply chains. The peculiarities of the printing enterprises' formation in Ukraine and globally are related to the crisis period. It was caused by the spread of the coronavirus pandemic and the war in Ukraine, which triggered crisis processes in the economy and business sector. The issue of ensuring effective information technologies and creating prospects for the development of printing enterprises is a crucial task. Therefore, it is based on the analysis of their performance indicators in recent years. The paper outlines the key principles of the functioning of a printing enterprise, the specifics of digitalization and integration into the international market. Also, it defines the essential functions to be used in a dynamic market in a crisis. The research findings indicate the current practice of improving the quality of corporate strategy by diversifying it, improving the quality of digital technologies, and creating special concerns and industrial associations of the printing industry to ensure its livelihood. This study can be helpful for restoring the printing industry in Ukraine and for further analytical research on the peculiarities of global printing enterprises' operations.
Опис
Ключові слова
printing, printing enterprises, publishing, corporate strategy, digital technologies, commodity markets, book products, поліграфія, поліграфічні підприємства, видавнича справа, корпоративна стратегія, digital технології, ринки товарів, книжкова продукція
Бібліографічний опис
Makatora, D., Makatora, A., Zenkin, M., Mykhalko, A. (2023). Analysis of key performance indicators of Ukrainian and global printing companies. Ad alta: journal of interdisciplinary research, 13(2), special issue 13, issue 2, special issue XXXVI, 135-140. URL: https://www.magnanimitas.cz/ADALTA/130236/papers/A_25.pdf