Series of lectures «Internet-marketing» for speciality 6.030507 «Marketing»
| dc.audience.speciality | 6.030507 «Marketing» | uk |
| dc.contributor.compiler | Lebedenko, М. | |
| dc.date.accessioned | 2015-03-16T13:26:18Z | |
| dc.date.available | 2015-03-16T13:26:18Z | |
| dc.date.issued | 2015 | |
| dc.description | Повний текст документа доступний лише в локальній мережі університету | uk |
| dc.description.abstractuk | Series of lectures «Principles of marketing» for speciality 6.030507 «Marketing» aimed to provide the basic knowledges of marketing and marketing researches, market segmentation, compeitive analisys, marketing mix formation. It favours to generate the system of knowledges and increase of scientific and educational-methodical level of learning of credit «Principles of marketing». Electronic tutorial edition will help students in systematization of requests to main theoretical statements, tenor, scope and basic knowledges of discipline. Educational-methodical edition includes short description of lectures’ topics of discipline «Principles of marketing» and can be used by students of other economic specializations while srudies at NTUU «KPI». | uk |
| dc.format.page | 67 p. | uk |
| dc.identifier.citation | Principles of marketing (Series of lectures) educational-methodical edition for speciality 6.030507 «Marketing» [Electron resource] / NTUU «KPI», М. Lebedenko. – Electronic text data (1 file: 2,84 Мb). – Kyiv : NTUU «KPI», 2015. – 67 p. – Title from the screen. | uk |
| dc.identifier.uri | https://ela.kpi.ua/handle/123456789/10924 | |
| dc.language.iso | en | uk |
| dc.publisher | NTUU «KPI» | uk |
| dc.publisher.place | Kyiv | uk |
| dc.status.pub | published | uk |
| dc.subject | marketing | uk |
| dc.subject | internet | uk |
| dc.title | Series of lectures «Internet-marketing» for speciality 6.030507 «Marketing» | uk |
| dc.type | Methodical Material | uk |