Статті (МАПВ)

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https://ela.kpi.ua/handle/123456789/1934
У зібранні розміщено матеріали, що опубліковані або готуються до публікації в наукових журналах та збірниках.

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Перегляд Статті (МАПВ) за Автор "Kopchuk, Ivan"

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  • Ескіз
    ДокументВідкритий доступ
    Development and Managerial Decision-Making in an Architectural and Construction Company Based on the «Six Thinking Hats» Method
    (Видавничий дім «ІНЖЕК», 2025-05-30) Makatora, Dmytro; Kubanov, Ruslan; Kopchuk, Ivan
    The article explores the implementation of Edward de Bono’s “Six Thinking Hats” method in the managerial practice of architectural and construction companies, which enables a significant improvement in the decision-making process. The authors analyse the relevance of this approach in the context of the modern architectural and construction industry, which faces numerous challenges such as legislative changes, fluctuations in material prices, intense competition, and technological innovations. The “Six Thinking Hats” method provides a multifaceted approach to situation analysis, allowing managers to consider problems from different perspectives: facts, emotions, logic, creativity, and process-oriented thinking. This promotes the adoption of more balanced and effective decisions that take into account various aspects of projects, including financial, environmental, and social dimensions. The article details the role of each “hat”: the white hat focuses on collecting objective data; the yellow highlights potential benefits; the black identifies risks and drawbacks; the red addresses emotions and intuition; the green stimulates creativity; and the blue organizes the thinking process. Such a structured approach helps prevent conflicts and fosters constructive team discussions. The authors emphasize that the application of the “Six Thinking Hats” method enhances employee motivation, as each team member feels that their opinion matters. In turn, this fosters team spirit and innovation, as participants have more opportunities to express their ideas and suggestions. The article also presents practical recommendations for implementing the method in architectural and construction companies. These include conducting training sessions for staff, forming working groups, applying the method regularly in decision-making processes, and evaluating its effectiveness. Particular attention is given to creating a favourable organizational culture that supports the active participation of all team members in the management process. Overall, the authors conclude that Edward de Bono’s “Six Thinking Hats” method has considerable potential to enhance the effectiveness of management activities in architectural and construction companies. Its systemic approach, focused on addressing diverse aspects and stimulating creative thinking, can become a key success factor in today’s dynamic market environment. Implementing this method can contribute to increasing a company’s competitiveness, promoting innovation, and strengthening its position both nationally and internationally. Keywords: “Six Thinking Hats” method, managerial decision-making, architectural and construction company, innovation, teamwork, management effectiveness, creativity.
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    ДокументВідкритий доступ
    Relationship marketing as an innovative and applied concept for the development of an architectural and construction company
    (Хмельницький національний університет, 2025-05-15) Kubanov, Ruslan; Kopchuk, Ivan; Zhovkva, Olha; Makatora, Dmytro
    The article explores the concept of relationship marketing as an innovative and applied strategy for the development of architectural and construction companies. The authors substantiate the relevance of this approach, driven by dynamic changes in the construction industry, intensifying global competition, evolving consumer preferences, and the advancement of digital technologies. The paper provides an in-depth analysis of the key components of relationship marketing, including co-creation of value, effective communication, long-term commitments, and mutual benefit. The authors emphasize that value co-creation enables companies to actively involve partners in the development of innovative solutions, thereby enhancing their competitiveness. Effective communication, built on trust and transparency, serves as the foundation for successful collaboration. Long-term commitments help reduce risks, improve planning, and ensure the effective implementation of joint projects. Mutual benefit motivates participants to continue developing their partnerships. The study also highlights practical aspects of implementing relationship marketing in architectural and construction companies. The authors stress the importance of a systemic approach that involves the development of specialized programs, the use of modern digital technologies to enhance interaction, and the formation of partnership ecosystems. Such initiatives enable companies not only to adapt to change but also to proactively influence trends in the industry. The results confirm that relationship marketing is a key element in ensuring competitiveness and sustainable development for architectural and construction companies. The implementation of this concept improves service quality, strengthens customer orientation, and creates the conditions for long-term market leadership. The authors highlight that in the context of global challenges and industry transformation, relationship marketing becomes a strategic imperative for the success of architectural and construction companies. Keywords: relationship marketing, architectural and construction company, innovative development, value co-creation, effective communication, long-term commitments, mutual benefit, partnership ecosystems, customer orientation, transformation of the construction industry.