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https://ela.kpi.ua/handle/123456789/1934

У зібранні розміщено матеріали, що опубліковані або готуються до публікації в наукових журналах та збірниках.

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Mechanism for the development of publishing houses' innovation potential
(EDITORIAL PRIMMATE SAS, 2022) Makatora, Dmytro; Makatora, Alona; Zenkin, Mykola; Kovalоv, Yuriі; Pleshko, Sergey
This article aims to analyze the theoretical foundations of trends and directions of the publishing and printing industry and to develop a mechanism to optimize the innovation potential of one of the printing industry enterprises. The article substantiates the role and importance of the publishing and printing complex as an essential part of the country's industry, and the basis for the material embodiment of information flows in all spheres of the economy. In particular, it is noted that this industry has significant social importance. Its level of development is a kind of indicator of the country's socio-economic situation. The concepts and economic essence of the innovative potential of the printing enterprise are disclosed, the components of this issue are defined, and the review of trends in the development of the printing industry in different countries of the world is carried out. The priority areas of the enterprise MPS "TYPE" were analyzed, the evaluation of the degree of formation of factors of effectiveness of its development was carried out, and we built the scheme of the mechanism of analysis and optimization of the innovative potential of the printing industry enterprise on the example of the company as mentioned earlier. According to the research results, it is proposed to consider the possibility of enterprise participation in both vertical and horizontal associations of enterprises with a significant number of participants.
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The labor market of ukraine in the conditions of martial law
(Azerbaijan Architecture and Construction University, 2022) Bielova, Alla; Koval, Svetlana; Kochedykova, Alоna; Zhuravska, Nataliia; Makatora, Dmytro
As a result of the martial law in Ukraine, the labor market is currently in a dynamic crisis. Many people have lost their jobs and are forced to change the type of activity. New needs have emerged: the country needs to be rebuilt. Although the situation begins to stabilize gradually, because the business adapts and begins to work, but the war is ongoing, so it is a difficult task to predict the further development of the labor market today. It can be said unambiguously that in the general form in the labor market of Ukraine has already taken place and continue to take place dramatic changes related to the forced closure of many enterprises and, as a consequence, the dismissal of employees, mainly in the territories where active fighting is conducted. Positive phenomena are social governmental support for business and employees, relaxation of part of the enterprises, that is, their movement to safe regions, reorientation to the consumer market, expansion of capacity by meeting military and civilian needs, etc. What professions will need the labor market after the war, it is difficult to predict, but it is logical to assume that these will be specialists in the field of service, construction, medicine, logistics, IT, agrarian sector. All these specialties are divided, in turn, by many sub-category, which can in the future become a separate required activity.
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Development of an automated system for determining the “id of the competitive proposal” of the specialty (educational program)
(Вісник Хмельницького національного університету, 2022) lytvyn, Oleg; Makatora, Dmytro; Dzhikiya, Nellie
The paper presents the results of the implementation of automated systems and the definition of the "ID of the competitive proposal" of the specialty (educational program) depending on the selected criteria, namely: educational level; admission base; specialty; form of education; the deadline for submitting documents allows you to choose CP in two versions: "Dates depending on the CP" – the search by date is not performed and all available competitive proposals are displayed in accordance with other criteria and "At the moment " – a search for competitive proposals that are available at a moment is added to the search criteria, which makes it possible to determine the "ID of the tender proposal". A flowchart of the algorithm has been developed that implements the above-described actions of automated systems and the definition of the “ID of the competitive proposal". The system has an adaptive design, and can be downloaded to various mobile devices, which will allow you to have information at the fingertips. Also, the system has a short reaction time, reduces the load on the server (since after receiving information from the database, it is processed on the user's computer). The automated system for determining the "ID of the competitive proposal" was posted on the https://www.vstup.org/konkurs portal, and the link to it on the site https://iino.knuba.edu.ua/. The system was tested during the admission campaign 2022 in the separate structural section and "Institute of Innovative Education of Kyiv National University of Construction and Architecture", confirmed its performance, the number of users who used the system was 1298 people, which is equal to 92% of the total number of applications for admission.
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Mathematical study of the influence of knife geometry with arc-like cross-sectional shape on the process of longitudinal felt cutting
(Сумський національний аграрний університет, 2022) Makatora, Dmytro; Makatora, Alona; Zenkin, Mykola
A promising study is the design and improvement of machines for longitudinal cutting of materials with minimal energy costs to perform the technological process of cutting due to the geometry of the cutting tool. The article considers the issues of reducing energy costs for the process of longitudinal cutting when using a knife blade with an arcuate cross-section. The analysis is carried out, the effective method of the analysis of influence of size of a backlash between generators of transporting rollers and size of distance from a vertical axis of rotation of transporting rollers to an edge of a knife blade with an arc-shaped cross section on the total size to determine the necessary settings in the machine of longitudinal cutting for felt, as well as to verify the reliability of analytical and experimental models of the process of longitudinal cutting with a knife with an arcuate cross-sectional shape. To determine the total amount of losses during longitudinal cutting of the material and the number of losses due to friction of the material on the face of a fixed knife with an arcuate crosssectional shape, as well as linear cutting force, a two-factor experiment was conducted for the study model. The obtained regression equations describe the total amount of losses during longitudinal cutting of the material and the number of losses due to friction of the material on the face of a stationary knife with an arcuate cross-section, suggest the adequacy of analytical and experimental models made earlier. Also make the necessary adjustments, namely, to adjust the degree of compression of the material and set the edge of the knife blade relative to the vertical axis of the transport rollers to reduce friction losses on the edge of the knife, which in turn reduces energy costs for longitudinal cutting. Comparing the total values of losses in the longitudinal cutting of the material of a knife with one-sided sharpening and a knife with an arcuate cross-section, allows you to talk about the feasibility of using a knife with an arcuate cross-section, which will reduce energy costs for the process.
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An innovative mechanism for managing the development of advertising content on educational platforms
(AD ALTA-Journal of Interdisciplinary Research, 2022) Makatora, Dmytro; Lytvyn, Oleg; Makatora, Alona; Zenkin, Mykola
The current situation with the quarantine regime and measures aimed at combating COVID-19 has led to the intensification of the development of educational platforms by the private and public sectors, as well as scientific and public ones. The purpose of the academic paper lies in studying the features of the innovative management mechanism for developing advertising content on educational platforms. Methodology. The present research uses content analysis and statistical analysis to investigate the market of educational platforms and the services they offer. The research was conducted based on the content analysis of educational platforms. The authors studied the content structure, basic channels, methods, and tools for promoting educational platforms. Results. Digital technologies are a decisive factor in the success and promotion of advertising content of educational platforms, which, under the condition of their optimal combination, provides significant competitive advantages. Digital marketing of educational platforms is a comprehensive approach to promoting services, its products in the digital environment and it also covers offline consumers. Digital marketing makes it possible to integrate numerous technologies for content promotion (social, mobile, web, CRM systems, etc.) with sales and customer service, ensuring constant high-quality communication between the advertiser and the end users of educational services. Digital marketing is based on  analyzing data about users, their behavior, penetrating traditional types of communications and ensuring the achievement of the target audience. Digital marketing involves personalization, which strengthens the impact of marketing tools on the target audience – users of educational services.
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The analysis of printing equipment manufacturing
(AD ALTA-Journal of Interdisciplinary Research, 2022) Zenkin, Mykola; Makatora, Dmytro; Ivanko, Andrii; Makatora, Alona
Printed materials, including books, illustrated magazines, advertising materials, posters, and consumer product packaging, are an integral part of today’s global economy, science, and culture. Modern printing equipment, supplies, and new technologies allow the creation of a wide assortment of printed products – from exclusive printed, electronic or combined editions, high-quality advertising posters, or brochures to creative packaging with a complex design. Originality, exclusivity, and prestige can be given to printed products using hybrid and ultraviolet technologies, elaborate engraving, metallic color treatment, coloring with traditional, matte, and shimmering varnishes, etc. The efficient functioning of printing equipment companies is a fundamental component of global economic development. Therefore, it deserves thorough research to optimize the development of printing equipment manufacturers. This article aims to analyze the features of manufacturing and the main trends in the printing machines production in the world. During the research, we used the bibliographic method to study the scientific literature on the use and manufacture of printing equipment, as well as general scientific methods (analysis, synthesis, deduction, induction, generalization) for helpful clarification of individual aspects of manufacturing equipment for the printing industry. According to the study results, we achieved the following tasks: ‒ identified the most well-known manufacturers of printing equipment; ‒ outlined production trends in the printing industry; ‒ considered the location of publishing industry enterprises in the world countries; ‒ assessed the distribution of printing equipment production by types of machines and the demand for offset printing machines in different countries.
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Architectural and economic approach to low-rise housing to achieve economic stability and sustainable development
(Видавничий дім «Гельветика», 2023) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan
Sustainable construction, in the context of sustainable development at economic, social and environmental levels, is a proven strategy that responds to the challenges of the modern construction industry. It is an approach that focuses on balanced development, taking into account the needs of the present without compromising the needs of future generations. At the economic level, sustainable construction contributes to the creation of efficient and energy-saving buildings, which helps to reduce heating and cooling costs. It also reduces the impact of construction on financial resources through the use of more cost-effective materials and technologies. This research aims at identifying theoretical concepts and practical ways of economic, environmental and construction development of architectural and economic concept of low-rise buildings for achieving economic stability and sustainable development of the country. In order to create the concept of sustainable development, it is recommended to base it on the circular economy model. This model provides for the reuse of materials. The unacceptability of using materials that cannot be reused is the main principle of this model. This means that, without producing waste or polluting the environment, resources should be used efficiently and in a circular manner. It should be noted that the cost of building houses and apartments in this type of development needs to be identified in detail when analysing the cost of low-rise development. The cost of developing infrastructure such as engineering and transport, and the cost of maintaining engineering networks and transport communications must also be considered. In general, the feasibility study also includes the cost of land and legal regulation. According to the authors, maximum economic efficiency can be achieved by concentrating on developing two to four-storeyed buildings. In low-rise residential buildings, there are two ways to save energy. Firstly, by reducing energy consumption from external sources through the installation of autonomous or local technical systems. Secondly, by using energy-efficient buildings that use alternative energy sources, energy savings can be achieved. One of the key concepts of modern housing is considered to be the active house. This means that modern economic concepts need to be applied. For example, the principle of “zero waste” and the model of a circular economy based on this principle require that the generation of waste be reduced or avoided as much as possible. In the case of old buildings, the principle of zero waste means that these buildings should be easy to dismantle without generating a significant amount of waste. One of the possible uses of these materials is to create new building materials or to produce other goods. The conclusions show that economic resilience, sustainable development and improved quality of life in the country can be achieved by using the architectural and economic concept of low-rise buildings. This has great potential to create a sustainable and prosperous society in the future, but requires an integrated approach and collaboration between different stakeholders.
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A Coordination Mechanism for Parallel Learning between Higher Educational Institutions in Different Countries Worldwide
(Sciedu Press, 2023) Makatora, Dmytro; Zenkin, Mykola; Mykhalko, Anastasiia; Kovalоv, Yuriі; Pleshko, Sergey
Educational institutions are a unique system, much more complex than other areas of economic and social life (security, transportation, communications), as it is closely linked to all industries, as well as spiritual and material aspects of both the past and the present. Each country has its mechanism for organizing its educational system. The most powerful initiators of changes in the education system are not its problems or needs but external factors, primarily priorities and requirements for education and upbringing that arise in connection with the country’s inclusion in the common movement of the world community, changes in production, culture, social and security spheres, etc. Therefore, all trends in higher education take into account, on the one hand, the priorities of preserving the cultural diversity of national educational systems and, on the other hand, the tasks of improving international cooperation, student mobility, and employment in the international community. In the course of the research, systemic-structural, comparative, logical, and linguistic methods, analysis, synthesis, induction, deduction, abstraction, and idealization in the processing of scientific information were applied to study and process materials on parallel learning between HEIs around the world. During the research, the most important trends in the study of issues related to parallel learning in higher educational institutions around the world have been outlined. Moreover, based on the questionnaire survey results, the standpoint of university heads and teachers, as well as scholars studying the mechanisms of higher education in different countries of the world, on certain practical aspects have been revealed.
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Analysis of key performance indicators of Ukrainian and global printing companies
(AD ALTA-Journal of Interdisciplinary Research, 2023) Makatora, Dmytro; Makatora, Alona; Zenkin, Mykola; Mykhalko, Anastasiia
The activities of Ukrainian and global printing companies have many common features. However, in the context of geopolitical challenges and economic turmoil, appropriate strategic development and management efficiency are essential to ensure favorable prospects for the printing industry. An important area of research is to assess the peculiarities of digital technologies' impact on printing enterprises' activities, as well as to ensure their competitive advantages. The article analyzes the main indicators of printing enterprises' development, as well as the aspects that affect the efficiency of their activities. In addition, the author considers several geographical factors, integration into relevant commodity markets, and the possibility of using diversified supply chains. The peculiarities of the printing enterprises' formation in Ukraine and globally are related to the crisis period. It was caused by the spread of the coronavirus pandemic and the war in Ukraine, which triggered crisis processes in the economy and business sector. The issue of ensuring effective information technologies and creating prospects for the development of printing enterprises is a crucial task. Therefore, it is based on the analysis of their performance indicators in recent years. The paper outlines the key principles of the functioning of a printing enterprise, the specifics of digitalization and integration into the international market. Also, it defines the essential functions to be used in a dynamic market in a crisis. The research findings indicate the current practice of improving the quality of corporate strategy by diversifying it, improving the quality of digital technologies, and creating special concerns and industrial associations of the printing industry to ensure its livelihood. This study can be helpful for restoring the printing industry in Ukraine and for further analytical research on the peculiarities of global printing enterprises' operations.
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Using tinkercad to support online the laboratory work on the design of microprocessor systems at technical university
(Інститут цифровізації освіти НАПН України, 2023) Golubev, Leonty P.; Tkach, Mikhailo M.; Makatora, Dmytro A.
This article reviews the possibility of using the Tinkercad Internet service for online study of the subjects connected with microprocessor systems. During the global coronavirus pandemic, online classes based on the Internet technologies have become virtually the only effective method of learning. However, while lectures can be taught successfully with the help of video conferences such as Zoom, Skype, Microsoft Teams, Google Meet etc., it is almost impossible to perform laboratory and practical work in the field of designing microprocessor systems with the help of these tools. Therefore, the authors suggest a new approach to practicums on the subjects related to microprocessor systems using tools of the Tinkercad Internet service. The existing methods and means of remote work with breadboard Arduino have been analyzed. The advantages of the Tinkercad Internet service in comparison with other tools of remote work have been disclosed. The service capability for microprocessor systems design has been considered. The article provides examples of elaborated lab works by means of the Tinkercad Internet service. Available capabilities and instruments in the system have been detailed. The process of learning based on the Tinkercad Internet service has been developed. Consequently, the use of the Tinkercad Internet service during e-learning gives the possibility to do lab works and microprocessor system design practicums without actual equipment, and the methods suggested by the authors assure the quality of students’ awareness in this direction. The prospective direction of this Internet service application can be the design of 3D printing models and their use during elearning of other subjects, in particular Physics (Electrics section), Theoretical Basics of Electrical Engineering (DC section), as well as other sciences related to electronic circuit design.
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Using ICT in printing: economic transformation, evolution and prospects
(ВИДАВНИЧИЙ ДІМ «ІНЖЕК», 2023) Makatora, Alona; Makatora, Dmytro; Kubanov, Ruslan
The purpose of the study is to determine the peculiarities of the use of information and communication technologies in the printing industry; to substantiate the feasibility of technological transformation in terms of the prospects for economic development of the selected industry. Processing of primary data to provide the user with the necessary information is the main task of using information technology in the printing industry. Three main blocks – knowledge base, decisionmaking and intellectual interface – make up the structure of an intelligent printing system. In terms of decision-making, an intelligent printing system is defined as an information and computer system with artificial intelligence that solves problems without human intervention, in contrast to an intelligent system where the operator is involved in the decision-making process. The following types of intelligent systems are identified: intelligent information systems, expert printing systems, computational and logical systems, hybrid intelligent systems, reflex intelligent systems. It is noted that taking into account market trends, adapting to the environment and quickly adjusting their development strategy to occupy their niche in the market is important for the successful functioning of publishing and printing companies. According to the authors, this is possible based on using ICT in printing. Integrating modern technologies into the printing industry can positively influence efficiency and competitiveness. Adopting digital technologies will allow printing companies to be more flexible and respond quickly to changing market conditions, which is important for its development. In conclusion, it can be said that information and communication technologies have a great potential for the transformation of the printing industry in Ukraine. Companies will be able to automate and optimise production processes, reduce costs and improve product quality through the introduction of modern technologies. In addition, by introducing new print formats and creating specialised products for the digital market, the development of information technology will expand the range of services. According to the authors, this approach will help Ukrainian companies to compete internationally and take their products to new markets, helping to develop the whole industry. In addition, there will be a stimulus for innovation and the development of new services, which in turn will contribute to the growth of the industry as a whole.
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Ensuring the economic and environmental development of the architecture and construction industry: theoretical concepts and applied development paths
(Кременчуцький національний університет імені Михайла Остроградського, 2023) Oleksii Yashchenko; Dmytro Makatora; Ruslan Kubanov
In order to ensure the sustainable development of the architecture and construction industry, the economy and the state as a whole, it has been proven that it is necessary to develop environmental awareness. Environmental awareness contributes to the preservation of natural resources, the solution of environmental problems, the promotion of innovation and the strengthening of competitiveness. It is only through the combination of environmental principles and effective management strategies that we can create a future that is beneficial to both our economy and nature. The study aims to define theoretical concepts and applied ways of economic and environmental development of architecture and construction. The main idea of the economic efficiency of architecture and construction consists in promoting the construction and reconstruction of architectural objects through the introduction of cost-effective technologies and solutions. This includes using alternative energy sources, energy-efficient materials and heating and cooling systems, and rationalising space to optimise usage. Such measures will bring economic benefits to owners and occupiers of buildings by reducing energy consumption and energy costs. There will also be a positive impact on the environment through the reduction of carbon emissions and other pollutants. The “passive house” concept is the subject of analysis. It is noted that there has been a significant increase in interest in the construction of passive houses from secondary materials such as concrete, glass and metal. In Germany, in particular, there are special plants that process this type of waste and use it for the production of building materials for energy-efficient houses. According to the authors, systemic factors need to be considered when designing economic, organisational and technological support for installing energy-efficient buildings. The energy-economic model of energy consumption in the construction and operation of building structures includes the following important factors: natural and climatic factors, which determine the environmental suitability of the area and the energy costs for maintaining sanitary and hygienic parameters in the building premises; microclimate, which depends on the optimal thermal, air and light conditions created by the enclosing structures. The conclusions state that the efficient use of limited resources and the use of environmentally friendly technologies are at the heart of the economic approach to sustainable development. This includes optimising how raw materials get extracted and processed, creating environmentally friendly products and waste management. An integrated approach and cooperation between all stakeholders – government, companies, organisations and the public – is needed to ensure the economic and environmental development of the architecture and construction industry. Modernising processes and using innovative technologies is one of the ways to achieve this goal. This will ensure sustainable industry growth, efficient use of natural resources and balanced social development.
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Features preparation of the project manager in the architecture and construction industry
(Київський національний університет технологій та дизайну, 2023) Makatora, Dmytro; Yashchenko, Oleksii; Kubanov, Ruslan
The architectural and construction sphere is very relevant in the modern world with numerous social, economic and technological challenges. A special role in the industry is played by the activities of the manager and its specificity. The management of domestic architectural and construction enterprises is interested in the presence of qualified economic professionals who could professionally carry out management tasks, including planning and operational management of all aspects of economic and production activities of the organization, marketing research, price and commodity policy, as well as financial activities and financial activities resources. FORMULATION OF THE ARTICLE OBJECTIVES. The purpose of the study is to identify and analyse the theoretical and practical features of the activity of a manager in the architectural and construction industries. RESEARCH HYPOTHESIS: Architecture and construction manager has a combination of theoretical and practical skills that are needed for successful activities. The peculiarities of this role include several areas of activity, including theoretical knowledge, project management, understanding of legal aspects, leadership and communications skills, financial management, technical knowledge and innovative approach. This scientific and applied constant is a benchmark for the selection of managers in domestic architectural and construction enterprises and requires description, concretization and verification in practice. METHODS: analysis of literature – review of scientific publications, journals, books and other sources for collecting and analyzing information about this topic of research; system analysis – study of the object of study as a complex system with interconnected elements; deductive and inductive methods – the use of logical thinking to derive general principles or conclusions from specific facts or data; The interdisciplinary approach is the integration of knowledge, methods and practices in different disciplines to solve a certain problem. The combination of these methods ensures the quality of the study. CONCLUSIONS: The manager in the architectural and construction industry plays a critical role in managing construction projects and enterprise development. This position requires a combination of theoretical knowledge of architectural and construction processes with practical skills in project management. The peculiarities of this role include several areas of activity, including theoretical knowledge, project management, understanding of legal aspects, leadership and communications skills, financial management, technical knowledge and innovative approach. Ukraine has considerable potential in the development of the architectural and construction industry, and managers in this area have an important role in the realization of this potential. Ensuring effective management of construction and development projects will contribute to the sustainable and progressive development of the Ukrainian economy. KEYWORDS: architecture and construction industry; manager; project; management decisions; risks; construction technologies; construction standards and regulations; architectural and engineering solutions.
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Use of a pair of knives in mechanisms for cutting root folds in book blocks
(Хмельницький національний університет, 2023-12-23) Makatora, A. V.; Kobryn, M. M.; Makatora, D. A.
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Algorithm for resolving conflicts with clients by managers of architectural and construction companies
(Видавничий дім «Гельветика», ДВНЗ «Ужгородський національний університет», 2024) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan
The study is devoted to the development of an effective algorithm for resolving conflicts with clients for managers of architectural and construction companies. The relevance of the topic is that the ability to manage conflict situations is a key success factor in the construction industry, where disputes between contractors and clients are common. The authors identify the main types of conflict that managers of architectural and construction companies may face, including conflicts over changes to project documentation, delays in completing work, problems with the quality of materials or workmanship, misunderstandings about the budget, communication barriers and differing expectations. These situations can significantly affect the financial performance of the organisation, the project schedule and the internal atmosphere within the team. The authors propose a structured algorithm consisting of six stages to resolve such conflicts: 1) Conflict identification – assessment of the situation, identification of the causes of the conflict and gathering of information from all parties. 2) Situation analysis – identification of the main interests and needs of the client, assessment of the possible consequences of the conflict. 3) Communication – organisation of a meeting with the client, use of active listening to identify emotions and needs. 4) Finding and choosing optimal solutions – generating problem-solving options with the client, assessing opportunities and compromise solutions. 5) Solution implementation – development of an action plan for the implementation of the agreed solution, identification of responsible people and deadlines. 6) Monitoring, evaluation and documentation – systematic monitoring of the implementation of the solution, assessing customer satisfaction, recording all discussions and decisions. The authors emphasise that the application of this algorithm can lead to an increase in customer satisfaction, a guarantee of timely project implementation and an improvement in the financial performance of the company. Furthermore, effective conflict management helps build positive internal team communication. The study also highlights the importance of developing the competencies and applied skills needed for conflict resolution, such as active listening, negotiation, emotional intelligence and stress management. These are critical to making the proposed algorithm work. Overall, this study offers a comprehensive approach to client conflict management that can be used by architectural and construction managers to improve their efficiency and competitive position in the marketplace. Keywords: conflicts, clients, architectural and construction managers, conflict resolution algorithm, stress management, active listening, negotiating, emotional intelligence.
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Motivational Mechanism of an Architectural and Construction Manager’s Activity
(Видавничий дім «ІНЖЕК», 2024) Kubanov, Ruslan; Makatora, Dmytro; Yashchenko, Oleksii
The motivational mechanism of an architectural and construction manager’s activity is a complex and multifaceted process that requires careful studying and analysing various aspects. This article is a study of this mechanism with a view to the identification of the key factors and their impact on the motivation of managers. According to the authors, motivating an architectural and construction manager is a complex and multifaceted process that includes two main components: motivating subordinates and personal and professional development of the manager himself. An important component of successful management in the construction industry is employee motivation. The motivation of employees towards the achievement of common goals through encouragement, training and development, as well as support in difficult situations, are key aspects of this process. Financial incentives also continue to be an important factor for some members of staff. Creating individualised plans that take into account the needs and motivations of employees is important to motivate them effectively. Key elements of a motivation strategy include developing creativity, professional skills and setting clear goals. The personal motivation of a manager also plays an important role in the achievement of success. Factors that influence a manager’s motivation and performance include the internal need for success and recognition, self-actualisation through creativity, and the need for recognition and professional achievement. In addition to technical skills, a successful manager in the architecture and construction industry must have leadership skills, strategic thinking and adaptability to changes in the industry. To ensure the sustainability of the company’s development, it is important to manage resources and budgets rationally. The conclusions emphasise that an important aspect of successful management in the architectural and construction industry is the development and stimulation of managerial motivation. This process is a matter of continuous improvement and consideration of the various factors that have an impact on motivation and productivity. The key components of effective motivation are approaching each employee individually, developing the manager’s personal and professional qualities, as well as leadership and strategic thinking skills. An important task for a manager is to create a stable and effective team that shares common goals and knows how to work together. Employees should be given opportunities to grow and develop, encouraging them to be creative and take the initiative to generate new ideas and increase overall productivity. In addition, in order to achieve high results in the architecture and construction industry, it is important to maintain a positive working climate and to develop effective motivational strategies that would add energy and motivation.
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Customer Focus as a Tool for Improving Business Efficiency in the Architecture and Construction Industry
(ФОП Лібуркіна Л. М., 2024) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan; Zinych, Petro
The study considers customer focus as a key tool for improving the efficiency of enterprise in the architecture and construction industry, which is a complex and diversified area, where the success of enterprises depends on their ability to adapt to both market requirements and the requirements put forward by customers. Customer focus in this industry is key to success, as consumers are looking for a personalized approach, quality services, and a positive communication experience. It is important to remember that a customer-focused approach in the construction business involves attention to customer requirements and establishing partnerships, which contributes to meeting customers’ needs and the successful implementation of projects. It is defined that the successful implementation of a customer-focused strategy in the business activities of enterprises in the architecture and construction area requires careful consideration of several key elements. Understanding customer needs and preferences, building a customer-focused culture, training employees to interact with customers, motivating the staff, and diagnosing the efficiency of customer-focused strategies are key to achieving success in this sphere. These elements help companies not only meet the needs of customers but also create long-term and mutually beneficial relationships with them. Taking these aspects into account helps to improve the level of service, increase customer satisfaction and increase the company’s competitiveness in the market. Therefore, it is important that businesses work carefully and systematically on these elements for the successful implementation of a customer-focused strategy. The main aspects of customer focus are considered, models and methodologies that help enterprises to interact with customers, taking into account their needs and expectations, are presented. The team of authors highlights the step-by-step process of developing customer focus, as well as the methodology of «Managing business processes of customer focus» as the key to the successful operation of enterprises in the architecture and construction industry. The SERVQUAL model for assessing the quality of services and the use of the NPS index to measure the level of customer loyalty are also considered. The conclusions state that customer focus contributes to the development of long-term relationships with customers, maintaining a loyal customer base, attracting new consumers and increasing their level of loyalty. Through the customer-focused approach, the company can effectively adapt to changes in the market, improve its services and ensure high quality of work. Adaptability, customer interaction and continuous process improvement are an essential part of the success of construction companies in today’s competitive environment. This research can help an enterprise in the field of architecture and construction to increase competitiveness, attract new customers and retain existing ones, as well as improve the quality of services and customer satisfaction.
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Ways of ensuring social responsibility of architectural and construction companies: economic benefits and further development vectors
(Хмельницький національний університет (Україна), 2024) Yashchenko, Oleksii; Kubanov, Ruslan; Prusov, Dmitry; Makatora, Dmytro
The article is devoted to the study of the ways to ensure the social responsibility of architectural and construction companies and to the assessment of the economic benefits associated with the implementation of such practices. The authors note that the social responsibility of business, including the construction industry, is becoming increasingly important in the modern world. This is driven by increasing public awareness of the impact of human activity on the environment and society at large. Architects and builders should therefore consider the environment, safety and comfort of users and interact with local communities, as well as fulfilling their professional duties. Improving corporate reputation, attracting and retaining talented people, increasing market competitiveness and ensuring sustainable development have been identified as the main benefits of implementing social responsibility. It can also help attract investment and partnerships with government and non-government organisations by achieving high standards of social responsibility. The study details the main areas of social responsibility in the activities of architectural and construction companies. These include socio-cultural and environmental considerations and active engagement with local communities to ensure the safety and comfort of building occupants. The importance of the reduction of negative impacts on the environment through the use of innovative technologies, environmentally friendly materials, energy efficient solutions, etc. is also underlined. Improved image and reputation, increased consumer confidence, attracting new clients and partners, and increased productivity and efficiency are some of the economic benefits of social responsibility for architectural and construction companies. The authors emphasise that socially responsible business is becoming a key factor in succeeding in today’s environment. Active cooperation with the public, government agencies and research organisations is essential for the further development of architectural and construction companies on the basis of social responsibility. In this way it will be possible to develop and implement innovative approaches aimed at ensuring sustainable development and improving the standard of living of the population. In general, the study shows that integrating socially responsible practices into the activities of architectural and construction companies contributes not only to effective risk management and improving the quality of work, but also to creating a positive image of the company, attracting new clients and maintaining a stable position in the market.
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Economic justification of renovating and improving architecture and construction according to European standards
(Чорноморський національний університетімені Петра Могили,ТОВ "ДКС Центр", 2024) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan; Zinych, Petro
The article formulates theoretical and methodological principles of economic justification of the expediency of renewing and improving architecture and construction according to European standards. There is evidence that investment, especially foreign investment, is not only an instrument of development, but also a method of regulation of the economy by means of capital transfers. The peculiarities of the assessment of the effectiveness of investment projects in the field of architecture and construction are under consideration. The relevance and practical significance of the closed-loop economy are demonstrated. The implementation of energy saving technologies in the EU countries, which have been successfully applied in the energy markets of Ukraine, is the subject of analysis. It proves that besides energy efficiency it is important to implement the concept of “smart city”. Certain areas of the study show that the updating and improvement of building codes and architectural practices is an important component of the economic development of Ukraine. The introduction of modern technologies and standards in construction can have a positive impact on the competitiveness of Ukrainian companies. It can help create new jobs and increase construction activity. The development of the construction industry will also contribute to the implementation of infrastructure and housing projects, which will have a positive impact on regional development and the quality of life of the population. It should be noted that the harmonisation of the Ukrainian legislation with the European standards will facilitate the easy integration of the country into the European and global economic space. In particular, by reducing technical barriers and creating synergies between standards, it facilitates trade in Ukrainian products and services. However, since harmonisation requires legislative changes, adaptation to new standards and training of specialists, it is a complex and time-consuming process. The conclusions state that in adopting European standards in construction and architecture, Ukraine is not only adapting to the modern requirements of the time, but is also taking a strategic step that will open wide opportunities for the country in the international arena, bringing economic benefits and improving the quality of life of its citizens. Implementing these changes will require the combined efforts of government, business and civil society, but the results will provide a solid foundation for the country’s sustainable development and European integration.
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Sustainable development and architecture: economic feasibility of dualistic construction
(Хмельницький національний університет (Україна), 2024) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan; Ященко, Олексій Федорович; Макатьора, Дмитро Анатолійович; Кубанов, Руслан Анатолійович
The characteristics, principles, and directions of sustainable development in architecture have been identified. The economic feasibility of implementing sustainable development in architecture has been substantiated. The Fourth Industrial Revolution has been considered in the context of sustainable development. The authors suggest utilising the latest technologies and innovations to enhance production efficiency, reduce emissions through the implementation of clean technologies, and utilise resources rationally. By combining the opportunities presented by the Fourth Industrial Revolution with sustainable development approaches, it is possible to achieve a balance between economic, social, and environmental aspects of development. Sustainable architecture aims to minimise negative environmental impacts and improve building performance by consuming fewer resources, reducing waste, and creating a functional and productive environment. The text discusses the importance of sustainable principles in architecture, including adaptability of architecture, recycling of resources, use of sustainable and renewable materials, and energy efficiency. The economic feasibility of applying sustainable principles in design has also been considered and justified. Additionally, the text provides examples of innovative architectural designs. This is a crucial step towards implementing sustainable building practices. The adaptability of architecture enhances space efficiency by enabling areas to serve various functions based on user requirements. Resource recycling minimises waste and the expense of extracting new materials. The use of sustainable and renewable materials aids in reducing the ecological impact of construction. Energy efficiency helps to decrease energy consumption and GHG emissions. Further research and innovative architectural designs can accelerate the development of sustainable construction and promote its wider adoption in the future. The authors suggest that taking into account the costs of building, maintaining, and operating buildings, as well as a balanced cost-benefit ratio, can significantly influence decision-making in the design and construction process. The authors argue that implementing environmental solutions in architecture may raise the initial project cost. However, in the long run, it can lead to significant economic benefits by reducing energy and maintenance costs, as well as increasing the overall value of the building.

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