Кафедра промислового маркетингу (КПМ)

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https://ela.kpi.ua/handle/123456789/1580

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Перегляд Кафедра промислового маркетингу (КПМ) за Автор "Gavrysh, Oleg"

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  • Ескіз
    ДокументВідкритий доступ
    Innovative determinants of the investment attractiveness of a country: the case of Ukraine
    (Sciendo, 2022) Gavrysh, Oleg; Kukharuk, Anna; Gavrysh, Iuliia
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    ДокументВідкритий доступ
    The first year’s impact of the full-scale war on Ukrainian business
    (Харківський національний економічний університет імені Семена Кузнеця, 2024) Gavrysh, Oleg; Gavrysh, Iuliia; Matiukhina, Anna; Vasylets, Iryna
    The relevance of the research is stipulated by the need to analyse the impact of military operations on the economic environment of Ukraine, in particular on business, constituting a significant part of the Ukrainian economy. The purpose of the article was to study the first year’s impact of the full-scale war in Ukraine on the state of Ukrainian business, to identify the main challenges and opportunities faced by business during the war, and to provide recommendations for stabilizing the economic environment in Ukraine. Methods of secondary information analysis have been used to obtain a generalized picture of the impact of military operations on Ukrainian business by analysing the reports of international and Ukrainian organizations. Statistical analysis has become the basis for evaluating dynamics and key economic indicators. The state of Ukrainian business during the Russian-Ukrainian war has been analysed. The impact of the conflict on business has been studied and recommendations for stabilizing the economic environment in Ukraine have been provided. The dynamics of gross domestic product from 2013 to 2022 and the negative impact of the war on the economy have been analysed. The ways of business adaptation to new conditions, direct losses of the industrial sector and new opportunities for business during the war have been studied. State aid measures to support business and strategic directions for overcoming the crisis and restoring the economy after the war have been described. The results of the study give evidence of a significant negative impact of the Russian-Ukrainian war on Ukrainian business, which is traced in a fall in gross domestic product, a decrease in the level of investment, an increase in unemployment and infrastructure destruction. The proposed recommendations and development strategies include the need to strengthen state support for business, stimulate investment, reform the economy to diversify and increase its resistance to external shocks. The recommendations are the result of scientific analysis and can serve as a basis for practical application by enterprises during the war and after its end.