(КПІ ім. Ігоря Сікорського, 2024) Derhachova, Hanna; Derhachov, Yevhen
The article analyzes the current state of the media market in Ukraine, highlights the trends in the functioning of media
enterprises. The purpose of the research is to analyze the current state of the media business, to highlight the organizational,
managerial and legal aspects of the functioning of media enterprises and to outline the problematic aspects of their activities
in the modern conditions of rapid technological development. The organizational and legal forms of creating media enterprises
are analyzed. The advantages of organizing the holding form of media business as a structure that is better able to resist the
influence of destabilizing factors and respond mobile to changing trends in the information market are highlighted. Singled out
media market participants in accordance with the new media legislation and requirements for them. Emphasis on the criteria
that allow the media to be classified as an online media.