Обрії друкарства : науковий журнал, № 2 (16)

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    Automation of content creation: how ai is changing the business models of media companies
    (НН ВПІ КПІ ім. Ігоря Сікорського, 2024) Markin, M.; Batrak, Ye.; Markina, O.; Segol R.
    This article examines the impact of artificial intelligence (AI) on media content cre-ation and the associated implications for business models and information security. The integration of AI in media has led to significant transformations in content production, enabling unprecedented levels of efficiency, personalization, and scalability. The study explores how AI technologies like natural language processing and machine learning are being applied across news, entertainment, and social media sectors. Case studies of major organizations like The New York Times, BBC, Netflix, and Spo-tify illustrate the diverse applications of AI in content generation, curation, and delivery. While AI offers numerous benefits, it also presents challenges related to misinformation, data privacy, and algorithmic bias. The article discusses the potential for AI-generated fake news and deepfakes to undermine information integrity. It also addresses concerns about filter bubbles and the fragmentation of public discourse due to AI-driven content personalization. Looking forward, the article anticipates continued advancements in AI capabilities, particularly in natural language processing. However, it emphasizes the need for interdisciplinary approaches to navigate the complex ethical, legal, and societal implications of AI in media. The future of AI in content creation will likely be shaped by ongoing negotiations between technological possibilities, ethical considerations, and regulatory frameworks.The article concludes by highlighting the importance of balancing innovation with safeguarding information integrity and the core principles of journalism and media.