Обрії друкарства : науковий журнал, № 2 (16)

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Перегляд Обрії друкарства : науковий журнал, № 2 (16) за Ключові слова "AI"

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    The phenomenon of technophobia in the context of ai-technologies implementing in publishing processes
    (НН ВПІ КПІ ім. Ігоря Сікорського, 2024) Sytnyk, О.
    The article examines the phenomenon of technophobia in implementing artificial intelligence technologies into publishing processes. The author focuses on the global challenges the publishing industry faces in the digital transformation era and analyses the causes of technophobia among industry employees. While introducing new technologies opens up new opportunities for increasing efficiency and innovation in publishing, many employees still fear artificial intelligence (AI), which may negatively impact industry development.A significant part of the article is devoted to the psychological and social aspects of technophobia, which often stems from the fear of losing one’s job, a lack of understanding of the principles of AI, and ethical concerns about using AI in the creative process. The article also analyses the impact of the negative media narrative about AI on the formation of prejudices in society. The peculiarities of technophobia among publishing industry employees are also considered. The study confirms that technophobia is a significant barrier to the innovative development of the publishing industry and a decrease in its competitiveness.The practical value of the article lies in the systematisation of scientific knowledge about technophobia in the publishing industry and the analysis of the practical experience of several publishing houses. The article uses the methods of scientific literature analysis, quantitative research analytics, and content analysis of interviews with industry professionals, which allows it to reveal the main factors of technophobia and determine its consequences for publishing processes. The author concludes that it is necessary to develop comprehensive strategies for overcoming technophobia in the process of further implementation of AI technologies in publishing processes to increase labor productivity and competitiveness of publishing in the context of global digitalisation