Company's business model stress testing as a base of economical sustainability in the next normality

Menkova, K. I.; Zozul'ov, O. V.

Company's business model stress testing as a base of economical sustainability in the next normality

Дата

2020

Автори

Menkova, K. I.

Zozul'ov, O. V.

Видавець

D.A. Tsenov Academy of Economics & с Institute SEandE & SWorld

Ключові слова

маркетинг, стрес-тестування, бізнес модель, stress testing, business model, marketing stress testing, MST

Бібліографічний опис

Menkova, K. I. Company's business model stress testing as a base of economical sustainability in the next normality / Menkova K. I., Zozul'ov O. V. // SWorldJournal : scientific journal. – 2020. – Issue 6, part 3. – Pp. 60-67. – Bibliogr.: 14 ref.