Linguistic and extralinguistic characteristics of TED talks as multimodal English text
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Дата
2020
Науковий керівник
Назва журналу
Номер ISSN
Назва тому
Видавець
КПІ ім. Ігоря Сікорського
Анотація
The article focuses on the investigation of such linguistic phenomenon as multimodality,
namely its linguistic and extralinguistic features in TED Talks. TED Talks is a conference where
influential people speak to the audience about important issues that need to be addressed in our society.
Speakers of the conference perform a role of ideators who are trying to get their ideas across to the
people in the audience. To fulfill their objectives, they resort to different techniques implementing all
kind of linguistic and extralinguistic means in their strategies of drawing public attention. To realizing a
full potential of a performance on stage, speaker needs to be fully prepared, which means making a
presentation, a speech and thinking about their actions on stage in advance. Duration of a TED Talk
usually varies from 10 to 15 minutes, which is motivated by people’s generally short attention span. The
article is based on D. M. Kaysina’s classification of rhetorical strategies that are realized in TED Talks.
This classification helps us understand the basics of linguistic means which play a large part in forming
a communicative intention. As well as how different parts of the sentence can be combined to create the
synergy needed. Understanding the principles play a key role in oral presentation and helps us better
understand how language works.
Опис
Ключові слова
ideation speech, ideator, linguistic and extralinguistic means, manipulation, multimodality, TED Talks, ідеатор, ідеаційна промова, мовні та позамовні засоби, маніпуляція, мультимодальність, TED-лекція
Бібліографічний опис
Marchenko, V. Linguistic and extralinguistic characteristics of TED talks as multimodal English text / Valentyna Marchenko, Yevhenii Minenko // Advanced Linguistics. – 2020. – № 5. – Pр. 27-32. – Bibliogr.: 17 ref.