Current market trends in marketing automation systems
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Дата
2025
Автори
Науковий керівник
Назва журналу
Номер ISSN
Назва тому
Видавець
КПІ ім. Ігоря Сікорського
Анотація
The purpose of the study is a comprehensive analysis of the main products of the leaders of the global market of marketing automation systems, which will allow us to identify the most promising of them from the point of view of practical implementation. Research methodology. To achieve the goal of the study, a comprehensive approach, general scientific and special research methods were used. Results. It is proven that today the general trend in market development is the broad and comprehensive integration of AI and machine learning into most functions of marketing automation systems. The practical significance of the research results is that the identified key trends in the development of the marketing automation systems market will help the company to better navigate and choose the most promising products of the leaders of the specified market
Опис
Ключові слова
marketing automation, marketing automation systems, business process, B2B, B2C, software, автоматизація маркетингу, системи автоматизації маркетингу, бізнес-процес, програмне забезпечення
Бібліографічний опис
Solntsev, S. Current market trends in marketing automation systems / Solntsev Sergii, Byba Volodymyr // Економічний вісник НТУУ «КПІ» : збірник наукових праць. – 2025. – № 32. – C. 141-144. – Бібліогр.: 13 назв.