Gamification in business: contemporary approaches and practical applications
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Файли
Дата
2024
Автори
Науковий керівник
Назва журналу
Номер ISSN
Назва тому
Видавець
КПІ ім. Ігоря Сікорського
Анотація
The purpose of this study is to analyze modern approaches to implementing gamification in business processes and assess its practical value for increasing productivity, competitiveness and customer loyalty. The article defines the concept of gamification, outlines its basic principles and classifies the main methods used in modern business practice to optimize user experience and increase employee motivation. The research methodology includes the analysis of practical cases that include game mechanics in the areas of marketing, management, and production. The study results demonstrate a significant increase in employee productivity, customer satisfaction, and overall business operations efficiency. The study’s practical conclusions include the formulation of actionable recommendations for integrating gamification strategies tailored to specific business needs to promote sustainable development and long-term success.
Опис
Ключові слова
gamification, motivation, human resource management, customer loyalty, game mechanics, competitive advantage, гейміфікація, мотивація, управління персоналом, лояльність споживача, ігрові механіки, конкурентоспроможність
Бібліографічний опис
Omelchenko, A. Gamification in business: contemporary approaches and practical applications / Omelchenko Anna, Minkach Sofiia // Економічний вісник НТУУ «КПІ» : збірник наукових праць. – 2024. – № 31. – C. 72-75. – Бібліогр.: 17 назв.