Assortment policy improvement of the Megogo company
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Дата
2024
Автори
Науковий керівник
Назва журналу
Номер ISSN
Назва тому
Видавець
КПІ ім. Ігоря Сікорського
Анотація
This article is devoted to the improvement of theoretical and methodological provisions and the development of practical
recommendations for managing the assortment policy of IPTV services in conditions of market uncertainty to increase efficiency.
The author's definition of assortment policy is submitted. The main structural elements of the assortment policy are characterized:
by product management, assortment management, and product item elimination. The assortment policy management
algorithm is presented. The main properties of the assortment are summarized and the characteristics of their measurements
are given. A model of situational analysis and enterprise management in conditions of uncertainty has been developed. The
article proposes the improvement of the assortment policy in the digital television market. A brief overview of the IPTV and OTT
markets is provided. It has been established that Megogo is the leader of IPTV television and direct OTT services in Ukr aine.
An analysis of the company's assortment and value chain was carried out. The main areas of improvement of the assortment
policy of Megogo have been identified. The company's situational management algorithm has been developed. The effectiveness
of the proposed measures to improve the assortment policy for the Megogo company was evaluated.
Опис
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Бібліографічний опис
Solntsev, S. Assortment policy improvement of the Megogo company / Solntsev Sergii, Salata Anton // Економічний вісник НТУУ «КПІ» : збірник наукових праць. – 2024. – № 29. – C. 193-201. – Бібліогр.: 11 назв.