Holistic business model as a base for marketing stress testing development for achieving economic sustainability in changing environment conditions
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Date
2020
Authors
Advisor
Journal Title
Journal ISSN
Volume Title
Publisher
Dnipro University of Technology
Abstract
Description
Keywords
маркетинг, бізнес-модель, стрес-тестування, marketing stress, marketing, sustainability
Citation
Menkova, K. Holistic business model as a base for marketing stress testing development for achieving economic sustainability in changing environment conditions / Menkova K., Zozul’ov O. // Majesty of Marketing : Materials of the International conference for the students and junior research staff, 10th of December 2020. – Dnipro : Dnipro University of Technology, 2020. – Pp. 154–155.