Holistic business model as a base for marketing stress testing development for achieving economic sustainability in changing environment conditions
dc.contributor.author | Menkova, Krystyna | |
dc.contributor.author | Zozul'ov, Oleksandr | |
dc.date.accessioned | 2021-02-25T11:40:10Z | |
dc.date.available | 2021-02-25T11:40:10Z | |
dc.date.issued | 2020 | |
dc.event.date | 2020-12-10 | en |
dc.event.place | Dnipro | en |
dc.format.pagerange | Pp. 154-155 | en |
dc.identifier.citation | Menkova, K. Holistic business model as a base for marketing stress testing development for achieving economic sustainability in changing environment conditions / Menkova K., Zozul’ov O. // Majesty of Marketing : Materials of the International conference for the students and junior research staff, 10th of December 2020. – Dnipro : Dnipro University of Technology, 2020. – Pp. 154–155. | en |
dc.identifier.uri | https://ela.kpi.ua/handle/123456789/39662 | |
dc.language.iso | en | en |
dc.publisher | Dnipro University of Technology | en |
dc.publisher.place | Dnipro | en |
dc.source | Majesty of Marketing : Materials of the XVI International conference for the students and junior research staff, 10th of December 2020 | en |
dc.subject | маркетинг | uk |
dc.subject | бізнес-модель | uk |
dc.subject | стрес-тестування | uk |
dc.subject | marketing stress | en |
dc.subject | marketing | en |
dc.subject | sustainability | en |
dc.subject.udc | 339.138 | en |
dc.title | Holistic business model as a base for marketing stress testing development for achieving economic sustainability in changing environment conditions | en |
dc.title.event | Majesty of Marketing, XVI International conference for the students and junior research staff | en |
dc.type | Article | en |
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