Research of the audio publishing industry in Ukraine and abroad
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Дата
2022
Автори
Науковий керівник
Назва журналу
Номер ISSN
Назва тому
Видавець
НН ВПІ КПІ ім. Ігоря Сікорського
Анотація
The study of foreign and domestic scientific research allowed us to conclude that
mass digitalization and the COVID-19 pandemic contributed to the spread of audio
publishing and had a direct impact on the decrease in the frequency of buying printed
books. The majority of domestic readers prefer free audiobooks, and also often
interact with unlicensed content since the culture of buying digital and audiobooks
is not developed in Ukraine. Unlicensed content slows down the development of the
audio market, but it stimulates the population to become familiar with the literature
and affects the growth of the readership. Children choose Ukrainian books more Ukrainian-language literature is increasing.
The aspect of illegal distribution of content was considered both from the negative
side — such resources worsen the state of the online publication market, and from
the positive side — they stimulate the development of reading and contribute to the
increase of the audience of listeners. Currently, there is an increase in the number
of citizens who choose literature in the Ukrainian language. It was determined that
children prefer Ukrainian-language works more often than adults. In addition, the
types of reading of audio publications were highlighted, including professional,
amateur, author's recordings, and automatic reading of works, and a drawback of
audiobooks was identified — it is the author's way of reading, which sometimes does
not meet the listener's expectations.
Popular foreign projects are Audible, Google Audiobooks, Librivox, Kobo Audiobooks,
and Downpour. The largest sound library in the world is Audible. Characteristic
features of foreign audio platforms are the high cost of publications, the popularity
of subscription services, as well as the presence of monthly bonuses for the purchase
of books. The number of platforms with audiobooks is actively increasing in Ukraine.
Popular domestic projects are "ABUK", 4Read, "Likhtar", Lingart and Yakaboo. Each of
the projects has its characteristics, and in general, they are mainly characterized by
books in the Ukrainian language, synchronization of works on different devices, and
the availability of free audio editions.
Опис
Ключові слова
audiobooks, promotion, social networks, advertising, аудіокниги, просування, соціальні мережі, реклама
Бібліографічний опис
Fisenko, T. Research of the audio publishing industry in Ukraine and abroad / Fisenko T., Baliun O., Krasniuk U. // Обрії друкарства : науковий журнал. – 2022. – №2 (12). – С. 52-70. – Бібліогр.: 17 назв.