Обрії друкарства : науковий журнал, № 1 (15)

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https://ela.kpi.ua/handle/123456789/70759

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Перегляд Обрії друкарства : науковий журнал, № 1 (15) за Автор "Shynkarenko, Y."

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    Specifics of forming freelancer’s self-brand on Upwork and Linkedin. Comparative analysis
    (НН ВПІ КПІ ім. Ігоря Сікорського, 2024) Kovtun, N.; Shynkarenko, Y.
    This article discusses the specifics of forming a freelancer’s personal brand on two popular platforms — Upwork and Linkedin. Comparing approaches to creating and maintaining a personal brand on these platforms allows you to understand their uniqueness and potential for developing a professional image. The article examines the main steps needed to successfully build a freelancer brand on each of the platforms, taking into account their differences in audience and functionality. Strategies for building a profile, studying and attracting the target audience, as well as tools for Building Authority and effective communication with customers are analyzed. Creating profiles on freelance platforms is the first step in building a personal brand. On Upwork, it is important to fill out your profile with information about your skills, work experience, and project portfolio. You should also add detailed information about your professional activities, education, skills, and experience to LinkedIn. A successful freelancer needs to understand their target audience — who they are, what problems they have, and how you can help them solve those problems. Based on this information, you can customize your profiles and job offers to attract the attention of this particular audience. On Upwork, personal brand building is more focused on completing projects and getting positive feedback, while LinkedIn focuses on a professional profile and a network of contacts that helps attract new customers and potential partners. Building a personal brand on freelance platforms is a complex yet very important process for any freelancer. With the right strategy, a unique approach to presenting your skills and services, and responsibility for getting the job done, you can become a recognizable and successful specialist in your field on platforms like Upwork and LinkedIn. This article will be a useful source of information for freelancers who want to stand out on these platforms and build a successful career in online work.