Brand as the non-material active in the postindustrial society
Ескіз недоступний
Дата
2007
Автори
Науковий керівник
Назва журналу
Номер ISSN
Назва тому
Видавець
RTU Publishing House
Анотація
Clause is devoted to the analysis of a role of actives of the enterprise in an industrial and postindustrial society. Changes of a role of a brand as non-material active of the enterprise in view of specificity of the Ukrainian market are investigated.
Опис
Ключові слова
brand, branding, material and non-material actives of the enterprise, globalization, the organization of business
Бібліографічний опис
Zozul`ov, A. V. Brand as the non-material active in the postindustrial society / Zozul`ov A. V., Nesterova J. V. // International Scientific Dual-Conference "Towards Knowledge-based Economy" & "Enterprise Management: Diagnostics, Strategy, Effectiveness" : Conference Proceedings, 2007, 12-13 April. – Riga : RTU Publishing House, 2007. – P. 191.