Integrated business planning as a key to the successof enterprise project activity
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Дата
2024
Науковий керівник
Назва журналу
Номер ISSN
Назва тому
Видавець
КПІ ім. Ігоря Сікорського
Анотація
The article explores integrated business planning, which combines strategic long-term and operational short-term goals. It concludes that traditional business planning approaches lack flexibility and effectiveness amid dynamic economic changes and global uncertainty. An analytical assessment of key business planning issues identifies four main problems: rigid focus solely on strategic management planning or overly chaotic management decisions; formal and unsustainable business plans lacking continuity with economic changes; unrealistic financial goals disregarding available resources; and the absence of necessary tools to motivate the team. The analysis outlines key factors for project success in volatile conditions: focus on strategic goals and readiness to improve initiatives; continuity in business planning; clear measurable benchmarks; and tools for shaping a positive psychological climate and motivating employees toward strategic goals.
Опис
Ключові слова
business planning, integrated business planning, project activity, enterprise management, бізнес-планування, інтегроване бізнес-планування, проєктна діяльність, управління підприємством
Бібліографічний опис
Chornoshtan, A. Integrated business planning as a key to the successof enterprise project activity / Chornoshtan Anastasiia, Chornoshtan Anastasiia // Економічний вісник НТУУ «КПІ» : збірник наукових праць. – 2024. – № 31. – C. 51-54. – Бібліогр.: 12 назв.