Using ChatGPT as an auxiliary tool in business correspondence: experience and reflections
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Файли
Дата
2026
Автори
Науковий керівник
Назва журналу
Номер ISSN
Назва тому
Видавець
Видавничий дім «Гельветика»
Анотація
This article analyses the integration of generative AI into Business English instruction, drawing on the experience of the Faculty of Management and Marketing at Igor Sikorsky Kyiv Polytechnic Institute. The study focuses on finding a balance between AI technological support and the preservation of a student’s professional agency. The research involved 143 fourth-year undergraduate students with established experience using ChatGPT, which allowed the focus to shift from basic technological introduction to a deep analysis of output quality. The methodology was based on contrastive analysis, where students compared their own drafts of business letters with AI-generated versions. Evaluations were conducted across criteria including linguistic accuracy, structural integrity, professional register, and the ability to establish strategic rapport. A preliminary audit revealed that prior to AI intervention, studentproduced drafts averaged 4 to 6 linguistic errors per 100 words. This creates a significant cognitive load that AI helps mitigate, scoring 4.8 out of 5.0 for grammatical correctness. However, qualitative analysis identified systemic limitations within the algorithms. In 82% of cases, the AI exhibited “template-dependency,” producing linguistically correct but pragmatically weak texts. Students observed that ChatGPT struggled to adapt the tone of communication to the specific dynamics of client relationships. Specifically, the algorithm lacked the flexibility to convey “assertive empathy” or to calibrate strategic persistence based on a partner’s importance. Despite lower scores for linguistic precision (3.6/5.0), students proved more effective at personalizing correspondence. Approximately 74% of participants successfully integrated strategic accents that make communication effective, while the AI remained within neutral, formulaic boundaries. The results demonstrate that while AI is a powerful technical assistant, it cannot replace human agency in matters of emotional intelligence and strategic planning. The study concludes that modern education must focus on developing AI literacy, prioritizing the critical editing of machine-generated text and the preservation of the future professional’s authorial voice.
Опис
Ключові слова
Generative AI (ChatGPT), Business English (ESP), contrastive analysis, pragmatic competence, AI literacy, генеративний ШІ (ChatGPT), бізнес-англійська (ESP), контрастивний аналіз, прагматична компетенція, ШІ-грамотність
Бібліографічний опис
Kornytska, Yu. А. Using ChatGPT as an auxiliary tool in business correspondence: experience and reflections / Yu. А. Kornytska // Інноваційна педагогіка. - 2026. - Вип. 92. - Том 1. - С. 286-289. - Бібліогр.: 15 назв.