Localization of English-language sales sites into Ukrainian
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Дата
2023-10-28
Автори
Науковий керівник
Назва журналу
Номер ISSN
Назва тому
Видавець
Igor Sikorsky Kyiv Polytechnic Institute
Анотація
The article explores the growing need for localization of English-language sales websites into Ukrainian, especially in the context of increased online shopping by Ukrainian consumers during wartime. The terminological and linguistic challenges users face when navigating non-localized commercial platforms are analysed. Special attention is paid to lexical units in product descriptions, advertising elements, and interface language. The ultimate aim is to create a terminological glossary that ensures accuracy, cultural relevance, and functional consistency in the Ukrainian versions of international e-commerce websites.
Опис
Ключові слова
foreign sales sites, Ukrainian-language version, functional and linguistic aspects, terminological combinations
Бібліографічний опис
Chebonenko, D. Localization of English-language sales sites into Ukrainian / Dmytro Chebonenko // Corpora and Discourse : Proceedings of the 3d International Online Conference, [Kyiv], Nov. 28, 2023 / Igor Sikorsky Kyiv Polytechnic Institute. – Kyiv, 2023. – P. 16–17.