Перегляд за Автор "Makatora, Dmytro"

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    A Coordination Mechanism for Parallel Learning between Higher Educational Institutions in Different Countries Worldwide
    (2023-03-17) Makatora, Dmytro; Zenkin, Mykola; Mykhalko, Anastasiia; Kovalоv, Yuriі; Pleshko, Sergey; Макатьора, Дмитро Анатолійович; Зенкін, Микола Анатолійович; Михалко, Анастасія Олегівна; Ковальов, Юрій Адіславович; Плешко, Сергій Анатолійович
    Educational institutions are a unique system, much more complex than other areas of economic and social life (security, transportation, communications), as it is closely linked to all industries, as well as spiritual and material aspects of both the past and the present. Each country has its mechanism for organizing its educational system. The most powerful initiators of changes in the education system are not its problems or needs but external factors, primarily priorities and requirements for education and upbringing that arise in connection with the country’s inclusion in the common movement of the world community, changes in production, culture, social and security spheres, etc. Therefore, all trends in higher education take into account, on the one hand, the priorities of preserving the cultural diversity of national educational systems and, on the other hand, the tasks of improving international cooperation, student mobility, and employment in the international community. In the course of the research, systemic-structural, comparative, logical, and linguistic methods, analysis, synthesis, induction, deduction, abstraction, and idealization in the processing of scientific information were applied to study and process materials on parallel learning between HEIs around the world. During the research, the most important trends in the study of issues related to parallel learning in higher educational institutions around the world have been outlined. Moreover, based on the questionnaire survey results, the standpoint of university heads and teachers, as well as scholars studying the mechanisms of higher education in different countries of the world, on certain practical aspects have been revealed.
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    Adaptive strategies for managing the competitive potential of an architectural and construction company
    (Видавничий дім «Гельветика», 2024) Kubanov, Ruslan; Yashchenko, Oleksii; Makatora, Dmytro
    Adaptive strategy is a key in the modern business environment as it allows businesses to respond effectively to changes in market conditions and ensures their competitiveness. The adaptive strategy for managing the competitive potential of the architectural and construction company was not investigated at the level of a separate study. The purpose of the study is to determine the nature and characteristics of an adaptive strategy for managing the competitive potential of an architectural and construction company. The process of forming the competitive potential of the company as a comprehensive strategy of actions aimed at achieving competitive advantages over a certain period of time is considered. The strategies of growing, stabilising, surviving and adapting are analysed. The principles, functions and stages of operation of the adaptive management system are the subject of the article. According to the authors, an adaptive strategy for managing the competitive potential of architectural and construction companies is an approach aimed at continuously adapting the company’s management strategies to the changing internal and external environment in which it operates. This approach implies flexibility and readiness for rapid response to changes in market conditions, technologies, competition, legislation and other aspects of activity. It has established that a flexible organisational structure, staff competence and continuous improvement of products and services are the components of the adaptive strategy methodological triangle. Using such a methodological triangle allows architectural and construction organisations to be flexible and adaptable to changes in the competitive environment, to adapt quickly to new conditions and to maintain their competitiveness. According to the authors, the characteristics of the adaptive strategy for managing the competitive potential of architectural and construction companies include the following aspects: intellectual capital of companies in the field; ensuring the uniqueness of products in a particular market segment; pricing; ensuring the quality of products and services; availability of financial resources; information and innovation activities; introduction of resource-saving technologies in a construction company; use of innovative approaches to the design, construction and operation of buildings. The results of the study can be used in the process of formation and implementation of adaptive strategies for managing the competitive potential of the architectural and construction company. Key words: adaptive strategy, competition, competitive environment, competitive potential of an architectural and construction company, market conditions, system, transformation, adaptation.
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    An innovative mechanism for managing the development of advertising content on educational platforms
    (AD ALTA-Journal of Interdisciplinary Research, 2022) Makatora, Dmytro; Lytvyn, Oleg; Makatora, Alona; Zenkin, Mykola; Макатьора, Дмитро Анатолійович; Литвин, Олег Андрійович; Макатьора, Альона Віталіївна; Зенкін, Микола Анатолійович
    The current situation with the quarantine regime and measures aimed at combating COVID-19 has led to the intensification of the development of educational platforms by the private and public sectors, as well as scientific and public ones. The purpose of the academic paper lies in studying the features of the innovative management mechanism for developing advertising content on educational platforms. Methodology. The present research uses content analysis and statistical analysis to investigate the market of educational platforms and the services they offer. The research was conducted based on the content analysis of educational platforms. The authors studied the content structure, basic channels, methods, and tools for promoting educational platforms. Results. Digital technologies are a decisive factor in the success and promotion of advertising content of educational platforms, which, under the condition of their optimal combination, provides significant competitive advantages. Digital marketing of educational platforms is a comprehensive approach to promoting services, its products in the digital environment and it also covers offline consumers. Digital marketing makes it possible to integrate numerous technologies for content promotion (social, mobile, web, CRM systems, etc.) with sales and customer service, ensuring constant high-quality communication between the advertiser and the end users of educational services. Digital marketing is based on  analyzing data about users, their behavior, penetrating traditional types of communications and ensuring the achievement of the target audience. Digital marketing involves personalization, which strengthens the impact of marketing tools on the target audience – users of educational services.
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    Analysis of key performance indicators of Ukrainian and global printing companies
    (AD ALTA-Journal of Interdisciplinary Research, 2023-08) Makatora, Dmytro; Makatora, Alona; Zenkin, Mykola; Mykhalko, Anastasiia; Макатьора, Дмитро Анатолійович; Макатьора, Альона Віталіївна; Зенкін, Микола Анатолійович; Михалко, Анастасія Олегівна
    The activities of Ukrainian and global printing companies have many common features. However, in the context of geopolitical challenges and economic turmoil, appropriate strategic development and management efficiency are essential to ensure favorable prospects for the printing industry. An important area of research is to assess the peculiarities of digital technologies' impact on printing enterprises' activities, as well as to ensure their competitive advantages. The article analyzes the main indicators of printing enterprises' development, as well as the aspects that affect the efficiency of their activities. In addition, the author considers several geographical factors, integration into relevant commodity markets, and the possibility of using diversified supply chains. The peculiarities of the printing enterprises' formation in Ukraine and globally are related to the crisis period. It was caused by the spread of the coronavirus pandemic and the war in Ukraine, which triggered crisis processes in the economy and business sector. The issue of ensuring effective information technologies and creating prospects for the development of printing enterprises is a crucial task. Therefore, it is based on the analysis of their performance indicators in recent years. The paper outlines the key principles of the functioning of a printing enterprise, the specifics of digitalization and integration into the international market. Also, it defines the essential functions to be used in a dynamic market in a crisis. The research findings indicate the current practice of improving the quality of corporate strategy by diversifying it, improving the quality of digital technologies, and creating special concerns and industrial associations of the printing industry to ensure its livelihood. This study can be helpful for restoring the printing industry in Ukraine and for further analytical research on the peculiarities of global printing enterprises' operations.
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    ARCHITECTURAL AND ECONOMIC APPROACH TO LOW-RISE HOUSING TO ACHIEVE ECONOMIC STABILITY AND SUSTAINABLE DEVELOPMENT
    (Publishing House "Helvetica", 2023-12) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan; Ященко, Олексій Федорович; Макатьора, Дмитро Анатолійович; Кубанов, Руслан Анатолійович
    Sustainable construction, in the context of sustainable development at economic, social and environmental levels, is a proven strategy that responds to the challenges of the modern construction industry. It is an approach that focuses on balanced development, taking into account the needs of the present without compromising the needs of future generations. At the economic level, sustainable construction contributes to the creation of efficient and energy-saving buildings, which helps to reduce heating and cooling costs. It also reduces the impact of construction on financial resources through the use of more cost-effective materials and technologies. This research aims at identifying theoretical concepts and practical ways of economic, environmental and construction development of architectural and economic concept of low-rise buildings for achieving economic stability and sustainable development of the country. In order to create the concept of sustainable development, it is recommended to base it on the circular economy model. This model provides for the reuse of materials. The unacceptability of using materials that cannot be reused is the main principle of this model. This means that, without producing waste or polluting the environment, resources should be used efficiently and in a circular manner. It should be noted that the cost of building houses and apartments in this type of development needs to be identified in detail when analysing the cost of low-rise development. The cost of developing infrastructure such as engineering and transport, and the cost of maintaining engineering networks and transport communications must also be considered. In general, the feasibility study also includes the cost of land and legal regulation. According to the authors, maximum economic efficiency can be achieved by concentrating on developing two to four-storeyed buildings. In low-rise residential buildings, there are two ways to save energy. Firstly, by reducing energy consumption from external sources through the installation of autonomous or local technical systems. Secondly, by using energy-efficient buildings that use alternative energy sources, energy savings can be achieved. One of the key concepts of modern housing is considered to be the active house. This means that modern economic concepts need to be applied. For example, the principle of “zero waste” and the model of a circular economy based on this principle require that the generation of waste be reduced or avoided as much as possible. In the case of old buildings, the principle of zero waste means that these buildings should be easy to dismantle without generating a significant amount of waste. One of the possible uses of these materials is to create new building materials or to produce other goods. The conclusions show that economic resilience, sustainable development and improved quality of life in the country can be achieved by using the architectural and economic concept of low-rise buildings. This has great potential to create a sustainable and prosperous society in the future, but requires an integrated approach and collaboration between different stakeholders.
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    Customer Focus as a Tool for Improving Business Efficiency in the Architecture and Construction Industry
    (ФОП Лібуркіна Л. М., 2024) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan; Zinych, Petro
    The study considers customer focus as a key tool for improving the efficiency of enterprise in the architecture and construction industry, which is a complex and diversified area, where the success of enterprises depends on their ability to adapt to both market requirements and the requirements put forward by customers. Customer focus in this industry is key to success, as consumers are looking for a personalized approach, quality services, and a positive communication experience. It is important to remember that a customer-focused approach in the construction business involves attention to customer requirements and establishing partnerships, which contributes to meeting customers’ needs and the successful implementation of projects. It is defined that the successful implementation of a customer-focused strategy in the business activities of enterprises in the architecture and construction area requires careful consideration of several key elements. Understanding customer needs and preferences, building a customer-focused culture, training employees to interact with customers, motivating the staff, and diagnosing the efficiency of customer-focused strategies are key to achieving success in this sphere. These elements help companies not only meet the needs of customers but also create long-term and mutually beneficial relationships with them. Taking these aspects into account helps to improve the level of service, increase customer satisfaction and increase the company’s competitiveness in the market. Therefore, it is important that businesses work carefully and systematically on these elements for the successful implementation of a customer-focused strategy. The main aspects of customer focus are considered, models and methodologies that help enterprises to interact with customers, taking into account their needs and expectations, are presented. The team of authors highlights the step-by-step process of developing customer focus, as well as the methodology of «Managing business processes of customer focus» as the key to the successful operation of enterprises in the architecture and construction industry. The SERVQUAL model for assessing the quality of services and the use of the NPS index to measure the level of customer loyalty are also considered. The conclusions state that customer focus contributes to the development of long-term relationships with customers, maintaining a loyal customer base, attracting new consumers and increasing their level of loyalty. Through the customer-focused approach, the company can effectively adapt to changes in the market, improve its services and ensure high quality of work. Adaptability, customer interaction and continuous process improvement are an essential part of the success of construction companies in today’s competitive environment. This research can help an enterprise in the field of architecture and construction to increase competitiveness, attract new customers and retain existing ones, as well as improve the quality of services and customer satisfaction.
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    Development of an automated system for determining the “id of the competitive proposal” of the specialty (educational program)
    (Вісник Хмельницького національного університету, 2022-12-29) lytvyn, Oleg; Makatora, Dmytro; Dzhikiya, Nellie
    The paper presents the results of the implementation of automated systems and the definition of the "ID of the competitive proposal" of the specialty (educational program) depending on the selected criteria, namely: educational level; admission base; specialty; form of education; the deadline for submitting documents allows you to choose CP in two versions: "Dates depending on the CP" – the search by date is not performed and all available competitive proposals are displayed in accordance with other criteria and "At the moment " – a search for competitive proposals that are available at a moment is added to the search criteria, which makes it possible to determine the "ID of the tender proposal". A flowchart of the algorithm has been developed that implements the above-described actions of automated systems and the definition of the “ID of the competitive proposal". The system has an adaptive design, and can be downloaded to various mobile devices, which will allow you to have information at the fingertips. Also, the system has a short reaction time, reduces the load on the server (since after receiving information from the database, it is processed on the user's computer). The automated system for determining the "ID of the competitive proposal" was posted on the https://www.vstup.org/konkurs portal, and the link to it on the site https://iino.knuba.edu.ua/. The system was tested during the admission campaign 2022 in the separate structural section and "Institute of Innovative Education of Kyiv National University of Construction and Architecture", confirmed its performance, the number of users who used the system was 1298 people, which is equal to 92% of the total number of applications for admission.
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    Diagnosis of adhesive compounds used in printing equipment
    (International Science Group, 2024) Zenkin, Mykola; Shostachuk, Oleksandr; Makatora, Dmytro
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    Economic constant of introducing resource-saving technologies at a construction company in an unstable market environment with limited resources
    (Видавничий дім "Гельветика", 2024) Kubanov, Ruslan; Makatora, Dmytro; Prusov, Dmitry
    Theoretical concepts and applied possibilities concerning the feasibility of introducing resource-saving technologies in a construction company under the influence of an unstable market environment and limited resources are determined. The article considers the dependence of construction production on many factors of the external and internal environment: natural and climatic, engineering and geological, economic, suppliers, sub-suppliers. This leads to the existence of a variety of projected cost and time indicators for a given construction project. This is due to the impossibility of obtaining accurate information on the conditions of project implementation. In the authors’ opinion, the limited availability of raw materials and the threat of their depletion are the reason for the constant rational use of raw materials and the search for new energy sources. The authors argue that in an unstable market environment and with limited resources, introducing resource-saving technologies can have a significant economic impact. Economic benefits, reduction of negative impact on the environment, improvement of the company’s image and status are the main advantages of introducing such technologies. It is necessary to compare the economic benefits of implementing resource-saving technologies with the costs of their installation and operation in order to determine the economic feasibility constant. Economic benefits include increased productivity, reduced costs due to resource savings and improved product quality. Costs are related to the installation of new technology, replacement of equipment, staff training and other factors. Economic feasibility is an economic assessment that helps determine whether introducing resource-saving technologies is economically viable. It can help construction companies make decisions about investing in new technologies in the context of an unstable market environment and limited resources. The article gives examples of the use of cost-effective resource-saving technologies: the reconstruction of Maidan Nezalezhnosti (Independence Square) – the use of inventory shuttering in the complex use of softeners and chemical additives to concrete; the rationale for types of individual housing construction using recycled materials and the introduction of energy-saving technologies; the concept of “smart building”; the use of recycled materials such as bottles, paper, plastic and other materials in the construction of buildings. The article concludes that the use of resource-saving technologies can be an effective tool for ensuring the competitiveness and sustainable development of a construction company in an unstable market environment and with limited resources.
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    Economic justification of renovating and improving architecture and construction according to European standards
    (Чорноморський національний університетімені Петра Могили,ТОВ "ДКС Центр", 2024) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan; Zinych, Petro
    The article formulates theoretical and methodological principles of economic justification of the expediency of renewing and improving architecture and construction according to European standards. There is evidence that investment, especially foreign investment, is not only an instrument of development, but also a method of regulation of the economy by means of capital transfers. The peculiarities of the assessment of the effectiveness of investment projects in the field of architecture and construction are under consideration. The relevance and practical significance of the closed-loop economy are demonstrated. The implementation of energy saving technologies in the EU countries, which have been successfully applied in the energy markets of Ukraine, is the subject of analysis. It proves that besides energy efficiency it is important to implement the concept of “smart city”. Certain areas of the study show that the updating and improvement of building codes and architectural practices is an important component of the economic development of Ukraine. The introduction of modern technologies and standards in construction can have a positive impact on the competitiveness of Ukrainian companies. It can help create new jobs and increase construction activity. The development of the construction industry will also contribute to the implementation of infrastructure and housing projects, which will have a positive impact on regional development and the quality of life of the population. It should be noted that the harmonisation of the Ukrainian legislation with the European standards will facilitate the easy integration of the country into the European and global economic space. In particular, by reducing technical barriers and creating synergies between standards, it facilitates trade in Ukrainian products and services. However, since harmonisation requires legislative changes, adaptation to new standards and training of specialists, it is a complex and time-consuming process. The conclusions state that in adopting European standards in construction and architecture, Ukraine is not only adapting to the modern requirements of the time, but is also taking a strategic step that will open wide opportunities for the country in the international arena, bringing economic benefits and improving the quality of life of its citizens. Implementing these changes will require the combined efforts of government, business and civil society, but the results will provide a solid foundation for the country’s sustainable development and European integration.
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    Features preparation of the project manager in the architecture and construction industry
    (Київський національний університет технологій та дизайну, 2023) Makatora, Dmytro; Yashchenko, Oleksii; Kubanov, Ruslan
    The architectural and construction sphere is very relevant in the modern world with numerous social, economic and technological challenges. A special role in the industry is played by the activities of the manager and its specificity. The management of domestic architectural and construction enterprises is interested in the presence of qualified economic professionals who could professionally carry out management tasks, including planning and operational management of all aspects of economic and production activities of the organization, marketing research, price and commodity policy, as well as financial activities and financial activities resources. FORMULATION OF THE ARTICLE OBJECTIVES. The purpose of the study is to identify and analyse the theoretical and practical features of the activity of a manager in the architectural and construction industries. RESEARCH HYPOTHESIS: Architecture and construction manager has a combination of theoretical and practical skills that are needed for successful activities. The peculiarities of this role include several areas of activity, including theoretical knowledge, project management, understanding of legal aspects, leadership and communications skills, financial management, technical knowledge and innovative approach. This scientific and applied constant is a benchmark for the selection of managers in domestic architectural and construction enterprises and requires description, concretization and verification in practice. METHODS: analysis of literature – review of scientific publications, journals, books and other sources for collecting and analyzing information about this topic of research; system analysis – study of the object of study as a complex system with interconnected elements; deductive and inductive methods – the use of logical thinking to derive general principles or conclusions from specific facts or data; The interdisciplinary approach is the integration of knowledge, methods and practices in different disciplines to solve a certain problem. The combination of these methods ensures the quality of the study. CONCLUSIONS: The manager in the architectural and construction industry plays a critical role in managing construction projects and enterprise development. This position requires a combination of theoretical knowledge of architectural and construction processes with practical skills in project management. The peculiarities of this role include several areas of activity, including theoretical knowledge, project management, understanding of legal aspects, leadership and communications skills, financial management, technical knowledge and innovative approach. Ukraine has considerable potential in the development of the architectural and construction industry, and managers in this area have an important role in the realization of this potential. Ensuring effective management of construction and development projects will contribute to the sustainable and progressive development of the Ukrainian economy. KEYWORDS: architecture and construction industry; manager; project; management decisions; risks; construction technologies; construction standards and regulations; architectural and engineering solutions.
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    Impact of economic factors on design and construction processes in architecture and construction
    (ВД «Гельветика», Херсонський державний аграрно-економічний університет, 2024) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan
    The influence of economic factors on the design and construction processes in the architecture and construction industry is under consideration and theoretically underpinned. The following aspects (factors of influence) were found to be among the economic problems faced by Ukrainian architects, developers and urban planners. Design and construction costs are the first problematic and applied area. The general classification of design and construction costs has been presented. It is noted that a project can be made more affordable and efficient through effective project cost management and finding ways to optimise costs. The economic feasibility of using the latest technologies is the second area of concern and application. The authors argue that the introduction of modern technologies such as BIM (Building Information Modelling), 3D printing in architecture and intelligent systems in buildings often faces economic barriers. However, by increasing process efficiency and reducing time and financial costs, they believe these technologies can be cost effective in the long term. Another problematic, applied area is energy efficiency. It has been noted that energy efficiency in construction requires up-front investment that can significantly reduce future building maintenance costs. Both the long-term savings and the improvement in the quality of operation of the facilities should be taken into account when assessing the profitability of such investments. It has been found that there are a number of ways to optimise the activities of a construction company. One of these ways is to implement an energy saving strategy in the company. This strategy consists of several stages. The first stage, based on the parameters of the company’s energy status, is to formulate a set of objectives. This means calculating and setting targets for reducing the energy consumed and improving energy efficiency. The second stage is the planning and implementation of a series of measures to save energy in the building. These may include the installation of energy saving equipment, the modernisation of heating and air-conditioning systems, the introduction of energy-efficient technologies in the construction process, the integration of energy-saving management systems, etc. The third step is to monitor the energy-saving processes. This includes systematic analysis and evaluation of the results of the implemented measures, monitoring energy consumption, identifying and eliminating potential problems. According to the authors, intensifying the introduction of new energy-saving echnologies is the innovative component of a construction company’s energy-saving activities. It is also important to develop scientifically based means of organising and managing the energy saving process in construction. The fourth problematic and applied area is the development and implementation of cost-effective norms and standards. It should be noted that improving the quality of design and construction, as well as improving economic performance by ptimising the use of resources, can be achieved by updating the regulations and standards governing construction and architectural processes through the integration of new knowledge and technologies. In particular, the cost of running construction projects can be optimised by considering economic parameters in the development of norms and standards.
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    Information and communication technologies as a tool for increasing the efficiency of printing companies’ economic activity
    (Хмельницький національний університет, 2024) Makatora, Alona; Makatora, Dmytro; Zenkin, Mykola; Kubanov, Ruslan
    In order to increase the efficiency of economic activity of printing companies, the authors of the study have identified the following features and promising directions: reorientation of management tasks for the development of printing companies in order to ensure their competitiveness; determination of strategic directions of development of printing companies; optimisation of the appropriate level of information, resource and organisational support of printing companies for the successful implementation of development strategies; diversification of activities of printing enterprises; corporatisation of printing enterprises; ensuring investment development of printing industry enterprises. The implementation of strategies aimed at optimising processes, reducing costs, using advanced technologies and increasing the efficiency of interaction with consumers is the reorientation of management tasks for the development of printing companies in order to ensure their competitiveness. The strategic directions for the development of printing companies include: European integration, improvement of product quality in accordance with international standards, use of information technology to optimise production processes, innovation, expansion of production links, environmental friendliness and solving the problem of qualified personnel. The successful implementation of development strategies depends on optimising the appropriate level of information, resources and organisational support for the activities of printing companies. Information support is concerned with determining strategic directions through the analysis of internal and external information. The focus of resource support is on the efficient management of resources for the achievement of production efficiency. Organisational support involves creating an effective structure and motivating staff. Diversifying printing businesses in the current environment requires adopting the latest technologies and using information and communication technologies. This makes it possible to expand the range of products, increase the efficiency of production, optimise management and improve customer relations. The corporatisation of printing companies is important for business development, enabling companies to consolidate, implement large projects and expand markets. The integration of ICT contributes to the optimisation of production processes, the improvement of management efficiency and the creation of competitive advantages for printing companies. Using ICT in the printing industry plays a key role in increasing the attractiveness of companies to invest. The integration of ICT enables the optimisation of internal processes. It reduces costs, develops innovation and attracts new investors.
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    Information and Communication Technologies as a Tool for Interaction Between Strategic and Operational Management in Printing Companies
    (Державний університет «Одеська політехніка», 2024) Makatora, Alona; Makatora, Dmytro; Zenkin, Mykola; Kubanov, Ruslan
    The study confirms the key role played by information and communication technologies and business strategies in supporting the interaction between the strategic management and the operational management in a printing company. The overall conclusion is that the effective management of printing companies requires the integration of information and communication technologies with business strategies. In general, in order to improve business efficiency, optimise production processes and enhance product quality, the use of ICT in the management of printing companies plays an important role. The integration of human resources, customer relationship management and enterprise resource planning systems with the enterprise information management system allows the creation of a holistic and efficient management system that contributes to the achievement of the company’s strategic goals. Using such systems helps companies to be competitive, ensures optimising business processes and has a positive impact on their performance. Keywords: information and communication technologies, printing company, strategic and operational management, business processes, operational strategies, production reorientation, production stabilisation, full specialisation, production uniqueness, diversification, production modification.
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    Information and communication technology as a tool for increasing competitiveness in the printing industry
    (Сумський національний аграрний університет, 2024) Makatora, Alona; Makatora, Dmytro; Kubanov, Ruslan
    The study defines the role of information and communication technologies in the economy of the XXI century. It identifies the relationship between increasing competitiveness and the development of information and communication technologies in a printing company. The authors suggest that the basis for ensuring the competitiveness of a printing company is the actualisation of the role of information and communication technologies in the printing industry, as well as the following aspects of activity: automation and digital technologies; production of personalised printed products; use of electronic communication systems; application of information technologies that allow creating innovative printed products with complex design. The authors draw attention to the fact that it is important for the management to take into account potential problems when introducing innovations based on optimising the use of a complex of information and communication technologies in a company. Careful planning, analysis and assessment of possible consequences of implementation, openness to change and readiness for continuous improvement are general recommendations for the management of a company. In the view of the team of authors, particular attention should be paid to the ways in which technologies can contribute to the design and production of print products: 3D printing: using 3D printing technologies to create unique objects and parts that would be difficult or impossible to produce in any other way; Augmented Reality (AR): using AR to design printed products allows the creation of interactive elements that can interact with consumers’ smartphones or tablets; interactive QR codes: embedding QR codes in printed products allows consumers to quickly obtain additional information about a product or company by following a link or scanning a code; The article concludes that information and communication technologies open up new opportunities for the development of the printing industry, helping companies to adapt to rapidly changing market conditions and meet the needs of modern consumers.
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    Innovative development of economic systems in the digitalization conditions
    (Vytautas Magnus University, 2024) Yushkevych, Olena; Sharko, Vitalii; Stavroiani, Serhii; Makatora, Dmytro; Yevtushenko, Yurii
    The purpose of the study is to substantiate the directions of activation of the innovative development of economic systems in the digitalization conditions. The methodological basis of the research is the systematic approach, which makes it possible to determine the effectiveness of the functioning of the innovation system in the digitalization conditionsas a quantity qualitatively and quantitatively greater than the effectiveness of the sum of its components, to investigate the interrelationships of the system elements and the possibilities of its development, taking into account changes in the external environment. The principles of innovative development of economic systems in conditions of digitalization are highlighted, which include adaptability, creativity and digital transformation. It has been proven that the majority of innovative processes use non-linear methods of innovative development due to the formation of network systems, the development of new global markets and the use of digital technologies. The general factors restraining the innovative development of economic systems in the digitalization conditions are singled out. The need forthe formation of an innovative system based on the principles of digitalization and the main approaches to its formation, which adhere to the principles of its development, are substantiated.
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    Internal factors forming competitive potential of small architectural and construction enterprises: systematisation, adaptation, universalisation
    (Publishing House "Helvetica", 2024) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan
    Internal factors play a decisive role in the formation of the competitive potential of small enterprises in the field of architecture and construction. The comprehensive approach adopted in this study involves analysing and improving the following internal factors: business strategy; efficiency of the business management system and methods; innovation and investment potential; level of production organisation; planning system; system of economic, social and psychological incentives; intellectual and labour potential; corporate culture. In particular, the study identifies the following qualitative characteristics and impact of internal factors on the level of competitiveness of small architectural and construction enterprises. The systematisation of internal factors contributes to the identification of the most important elements that have an impact on a company’s successful strategy. In this way, enterprises can better focus their efforts and resources on the achievement of their strategic goals. An important component of a company’s competitiveness is the effectiveness of its management system. A company can increase its productivity and efficiency in managing resources by analysing and improving this system. The ability to innovate and invest is also important in running a successful business. Innovation helps to maintain a competitive advantage by enabling a company to introduce new technologies and develop its products. In order to increase productivity, the organisation of production requires the systematisation and optimisation of processes. A clear definition of roles and responsibilities, the rational use of resources and quality assurance contribute to a company’s success. Planning is important for developing the business and achieving its goals. Managers can make informed decisions and successfully manage their business through a clear definition of goals, strategies and plans. The system of economic, social and psychological incentives used to motivate employees affects productivity. The provision of an appropriate incentive system is an important factor in the recruitment and retention of talented employees. Intellectual and labour potential are indisputable assets of an organisation. Ensuring the sustainability and future prospects of the company by investing in human resource development, skills and knowledge of employees. The style and characteristics of team interaction are determined by the corporate culture. The productivity and efficiency of the company can be positively influenced by striving to create a positive and favourable atmosphere. Companies can increase their efficiency, flexibility and sustainability in a competitive environment by systematising, adapting and universalising these factors. In particular, systematisation helps with the organisation and identification of internal factors, adaptation enables a rapid response to changes in the environment and universalisation enables the expansion of the firm’s capabilities. With such a comprehensive strategy, small enterprises can ensure their stability, competitiveness and resistance to the changes in the market conditions.
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    Marketing strategy for constructing and promoting low-rise buildings
    (2024) Makatora, Dmytro; Kubanov, Ruslan; Yashchenko, Oleksii
    The study presents the theoretical and methodological foundations for developing a marketing strategy for constructing and promoting low-rise buildings. Building and promoting low-rise housing requires an integrated approach and effective marketing strategy. The authors have identified a number of useful steps in this direction. Studying the target audience is the first step in developing a marketing strategy for such buildings. There is a need for market research, identification of the needs and requirements of future buyers, as well as their social and financial characteristics. Defining a unique offer is the second important aspect. This may involve using advanced construction technologies, increasing energy efficiency, innovative design or creating a convenient layout. Uniqueness makes a project attractive to consumers and differentiates it from the competition. One of the key aspects of a marketing strategy is to advertise and promote. The selection of the right communication channels is a key factor in the reach of the target audience. Some of the tools that can be used to promote low-rise buildings include internet marketing, social media, visual advertising, participation in exhibitions and presentations. It’s also important to remember to keep interacting with potential clients while building. This can include regular visits to the construction site, advice on the process of buying a house, and support for the customer after the building has been put into use. In conclusion, the marketing strategy for low-rise housing should be unique, customer-centric and effective in the promotion of the product. A well-constructed strategy will not only help to attract buyers, but will also create a positive image of the company. This will increase sales and compete successfully in the marketplace. Success in this area can be achieved through a thorough analysis of the target audience, the use of modern marketing tools and cooperation with experts. Keywords: marketing strategy, low-rise building, real estate market, construction object, segmentation, target audience, unique offer, communication channels.
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    Mathematical study of the influence of knife geometry with arc-like cross-sectional shape on the process of longitudinal felt cutting
    (Вісник Сумського національного аграрного університету, 2022-06-20) Makatora, Dmytro; Makatora, Alona; Zenkin, Mykola; Макатьора, Дмитро Анатолійович; Макатьора, Альона Віталіївна; Зенкін, Микола Анатолійович
    A promising study is the design and improvement of machines for longitudinal cutting of materials with minimal energy costs to perform the technological process of cutting due to the geometry of the cutting tool. The article considers the issues of reducing energy costs for the process of longitudinal cutting when using a knife blade with an arcuate cross-section. The analysis is carried out, the effective method of the analysis of influence of size of a backlash between generators of transporting rollers and size of distance from a vertical axis of rotation of transporting rollers to an edge of a knife blade with an arc-shaped cross section on the total size to determine the necessary settings in the machine of longitudinal cutting for felt, as well as to verify the reliability of analytical and experimental models of the process of longitudinal cutting with a knife with an arcuate cross-sectional shape. To determine the total amount of losses during longitudinal cutting of the material and the number of losses due to friction of the material on the face of a fixed knife with an arcuate crosssectional shape, as well as linear cutting force, a two-factor experiment was conducted for the study model. The obtained regression equations describe the total amount of losses during longitudinal cutting of the material and the number of losses due to friction of the material on the face of a stationary knife with an arcuate cross-section, suggest the adequacy of analytical and experimental models made earlier. Also make the necessary adjustments, namely, to adjust the degree of compression of the material and set the edge of the knife blade relative to the vertical axis of the transport rollers to reduce friction losses on the edge of the knife, which in turn reduces energy costs for longitudinal cutting. Comparing the total values of losses in the longitudinal cutting of the material of a knife with one-sided sharpening and a knife with an arcuate cross-section, allows you to talk about the feasibility of using a knife with an arcuate cross-section, which will reduce energy costs for the process.
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    Mechanism for the development of publishing houses' innovation potential
    (EDITORIAL PRIMMATE SAS, 2022-03-29) Makatora, Dmytro; Makatora, Alona; Zenkin, Mykola; Kovalоv, Yuriі; Pleshko, Sergey; Макатьора, Дмитро Анатолійович; Макатьора, Альона Віталіївна; Зенкін, Микола Анатолійович; Ковальов, Юрій Адіславович; Плешко, Сергій Анатолійович
    This article aims to analyze the theoretical foundations of trends and directions of the publishing and printing industry and to develop a mechanism to optimize the innovation potential of one of the printing industry enterprises. The article substantiates the role and importance of the publishing and printing complex as an essential part of the country's industry, and the basis for the material embodiment of information flows in all spheres of the economy. In particular, it is noted that this industry has significant social importance. Its level of development is a kind of indicator of the country's socio-economic situation. The concepts and economic essence of the innovative potential of the printing enterprise are disclosed, the components of this issue are defined, and the review of trends in the development of the printing industry in different countries of the world is carried out. The priority areas of the enterprise MPS "TYPE" were analyzed, the evaluation of the degree of formation of factors of effectiveness of its development was carried out, and we built the scheme of the mechanism of analysis and optimization of the innovative potential of the printing industry enterprise on the example of the company as mentioned earlier. According to the research results, it is proposed to consider the possibility of enterprise participation in both vertical and horizontal associations of enterprises with a significant number of participants.